email marketing Archives

iPost Announces 50 Million Email Send Giveaway & 25 Bottles of Engagin Gin Giveaway at G2E 2021 Conference

2025-02-15T07:09:24-07:00By Shaun Chojnacki|Tags: email marketing, Franchise Email Marketing|

SAN MATEO, CALIF., September 21, 2021 For Immediate Release “iPost is so confident that our software and staff will become your new favorite marketing secret that we are giving away 50 million email sends to prove how effective our system is.” iPost, an enterprise email marketing and automation provider for Gaming/Casinos, Franchises, Agencies, Associations, Restaurants, Entertainment, Publishing, [...]

iPost to Attend Multi-Unit Franchising Conference 2021

2021-10-25T14:35:50-06:00By Andrew Kordek|Tags: attribution, email marketing, franchisemarketing, Strategy|

Franchisors and Franchisees, can I have your attention, please? I have just been handed an URGENT bit of news that iPost is a Bronze Sponsor of the annual Multi-Unit Franchising Conference Las Vegas MUFC 2021. We are super excited about being there from August 31st - September 3rd, 2021. Despite not having a booth, [...]

Franchise Marketing Attribution in Digital Email Marketing

2021-10-26T11:07:19-06:00By Andrew Kordek|Tags: attribution, email marketing, franchisemarketing, Strategy|

In a recent Scorpion Research Study (published on the IFA site) done on Franchise Owner Marketing Attitudes & Usage, almost 27% of the business owner respondents said that Franchise Marketing Attribution was the most significant marketing challenge that they faced. In addition, when asked about what aspects of their digital advertising could work better, [...]

Email Marketing: What is a Pristine Spam Trap?

2021-10-26T11:07:41-06:00By Andrew Kordek|Tags: email marketing, engagement, Spam, Strategy|

A Pristine Spam Trap Is Not Good. There are three types of spam traps senders can email, but one of the worst ones is called a pristine spam trap. Pristine traps have also been referred to by email marketers as true traps or honeypots because the address has never been an email address. They [...]

4 Dumb Ways to Deal with Mail Privacy Protection

2022-01-27T12:45:31-07:00By Andrew Kordek|Tags: email marketing, engagement, mail privacy, Strategy|

There has undoubtedly been a lot of hullabaloo around Mail Privacy Protection affecting email over the last few weeks. Apple iPhone users on apple devices can now surpass tracking pixels and online activity. The industry itself has all agreed that people should not panic and that email will continue to thrive and innovate [...]

Andrew Kordek Reveals 8 Answers on Best Email Programs

2023-08-23T09:45:21-06:00By Andrew Kordek|Tags: email marketing, engagement, Strategy|

Does the perfect email program exist? What is the best email system? These are commonly asked questions by digital marketers and the answer may surprise you. The perfect email program may or may not exist. Depending on how you define perfection, the Perfect Email Program Video by Andrew Kordek answers 8 commonly asked questions he encounters in [...]

Top Email Subject Lines In June 2021

2021-10-25T12:17:30-06:00By Andrew Kordek|Tags: email marketing, engagement, Strategy|

Best June email subject lines We love writing email subject lines. We love testing them. We love to be surprised when what we think will work doesn’t. We also love when an email we didn't expect to take off gets incredible email open rates. Effective Email at its best! We love good emails [...]

iPost Joins International Franchise Professionals Group (IFPG)

2021-10-26T11:09:55-06:00By Cameron Kane|Tags: email marketing, Franchise Email Marketing|

SAN MATEO, CALIF., June 29, 2021 iPost email marketing platform for franchises drives the decision to join IFPG iPost, an enterprise email marketing and automation provider is honored to announce that it has become an Elite Member of the International Franchise Professionals Group (IFPG), the world's largest & most respected franchise consultant organization. “iPost’s commitment to [...]

How Many Email Links Should I Have? How to Link an Email.

2021-10-28T08:25:56-06:00By Andrew Kordek|Tags: email marketing, engagement, Strategy|

How many email links should I have? Email marketing is one of the most cost-effective ways to generate and nurture leads. But how many links should you include in your emails? Don't be fooled by the common belief that more email links will increase your click-through rate (CTR). In this post, we'll go over [...]

Testing an email is a waste of time.

2022-01-27T12:46:00-07:00By Andrew Kordek|Tags: email marketing, email testing, Strategy|

Testing an email is a waste of time. I am sick of the words “test it” in email marketing. For the last 15 years, it seems that you cannot go a week without reading an article about the value of testing in email. Thought leaders, content marketers, vendors, and agencies have all [...]

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