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The Importance of the Welcome Email
As an email marketer, you need to pay close attention when sending a welcome email. Remember, the welcome series is the first email content your email subscribers will have with your business. Making sure that interaction is relevant and meaningful is critical to the lifetime value of that subscriber. Pro Tip: To make sure your welcome email is effective, ask yourself: Does the first email come right away? Does it say thank you for subscribing? Does [...]
Switching ESP Doesn’t Have to Hurt with a Guide by Your Side
As many of you know, a couple of years ago I was in Nepal with my daughter to trek to Mt. Everest Base Camp (EBC). Along the way, there were many trekkers who were going it alone without the help of a guide or Sherpa. But the Sherpas are there for a reason. They know which routes to avoid and which ones offer the easiest path. Our Sherpa, Nima, was making his 85th trek to EBC [...]
What Makes a SOC 2 Audit Successful?
What happens after you receive your SOC 2 audit report? You’ve just used many resources – maybe even some that you were strapped to allocate – to go through a gap analysis, remediate the findings, and then begin the Type I and/or Type 2 audit. It’s a massive project that you should be proud to finish…but what now? What makes a SOC 2 audit successful? How do you make the most out of your compliance for [...]
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Expert Level Email Marketing Execution [Like You’re in a Spy Novel]
Spending a few weeks on vacation and reading my fill of spy novels makes me reflect on my years in the online business. Spy novels and movies feature cool gadgets that work exactly when you need them, with the ability to adapt to any situation. Sounds like a perfect metaphor for online advertising/marketing. After poring through eight of Vince Flynn’s books in two weeks, I found a few themes that I think are really important for [...]
Big Data: New Analytics or New Decisioning
There is a lot of talk about big data technology these days: Data Management...How do you possibly store, manage and derive intelligence from the flood of transient data and sources, online, offline, and market-level data? Analyzing volumes of data and types of data can be daunting for those not proclaimed as high-level data scientists. Big data is a new way of exposing flaws in how marketers make campaign, program, brand, market, and financial decisions. We are [...]
Managing Data: Making sense of features that help
iPost wrote a Whitepaper “Email Marketing Maturity Model: From Bait Shop to Revolutionary” recently striving to help marketers think about the relative stages of maturity for an email marketer. One of the most important considerations when looking at your maturity is how you look at creating actionable segments and ultimately how you operate within those data sets. Below are a few not so often talked about segmentation types that can help your email marketing program: Active [...]
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