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What Enterprise Email Platforms Are Built for Highly Regulated Industries?
Most “enterprise” email marketing platforms were built for broad B2C use cases. We're talking about retail, ecommerce, and generic digital brands. But if you’re running a casino, sportsbook, tribal or commercial gaming operation, hospitality group, franchise system, financial services brand, or a regulated publisher, your world looks very different. You’re not just trying to send emails and boost engagement. You’re dealing with sensitive data, strict regulators, multi-state rules, and a constant need to protect customer data [...]
AI vs. Human Creativity in Email Marketing: Finding the Perfect Blend
Updated August 2024 → Updated April 2026 TL;DR AI can write, segment, and send faster than any human, but it can’t feel.The most effective email marketing today combines machine intelligence with human creativity to craft messages that predict behavior and build emotional connection. Marketers who master this balance will dominate inboxes in 2026 and beyond. The Automation Advantage AI has changed what’s possible in email marketing.From predictive send times to real-time personalization, tools like iPost’s AI-powered [...]
Understanding Email Open Rates (Updated for 2026)
Updated November 2025. Understanding email open rates is crucial for optimizing your email marketing campaigns and driving engagement. Whether you’re a seasoned marketer or just starting, mastering this key metric can have a major impact on your campaign’s success. Among these metrics, email open rates stand out as a fundamental indicator of your email’s initial performance, acting as a gateway to further engagement through click-through and click-to-open rates (CTRs and CTORs). This blog will help you [...]
How to Spot Fake Email Addresses Easily
How to Spot Fake Email Addresses Easily Email communication remains a cornerstone of both personal and business interactions. However, with 7.9 billion emails registered, the prevalence of fake or invalid email addresses has also risen. These fake addresses can harm your marketing efforts, lead to bounced emails, and even expose your network to security risks. In this guide, we'll explore various methods and tools to help you spot fake email addresses easily and ensure your email lists remain clean and effective. Email [...]
The 20 Do’s & Don’ts for Association Email Marketing
Introduction The biggest question that many Associations have regarding Association email marketing is, “What are the best practices I should adopt?” There are fundamental best practices such as not purchasing lists, privacy, compliance, and those that minimize risk. However, the best practices we will focus on assume that the fundamentals are in place. We will be looking at those that YOU must implement using your creativity and leveraging the experience of a vendor or a [...]
Compelling Emails: A Visual Guide for Associations and Non-Profits
Introduction An inbox is a crowded place these days. Besides the general noise and deals, subscribers are inundated with asks of all kinds from brands. Associations and Non-Profits have an even bigger task at gaining the subscriber's attention and conversion, so a solid strategy coupled with high-performing creative is essential. Compelling emails are important. Here are ten examples of Association and Non-Profit emails Email Designs that we love at iPost. Take Action Email [...]
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