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The Power of Storytelling and Personalization
Storytelling and personalization have emerged as pivotal elements that can significantly enhance the effectiveness of email campaigns. Episode 7 of the "Email Never Sleeps" podcast, hosted by Andrew Kordek, features a deep dive into these crucial topics with the expertise of Toni Rexroat, an email marketing veteran known for her exceptional storytelling skills. This blog post encapsulates the key insights and strategies discussed in the episode, offering valuable guidance for marketers looking to elevate [...]
AI Email Tactics: Best Use Cases For Email Marketing
In the rapidly evolving world of digital marketing, artificial intelligence (AI) has emerged as a transformative force, particularly in the realm of email marketing. The latest episode of the "Email Never Sleeps" podcast, hosted by Andrew Kordek and presented by iPost, delves deep into this topic. Featuring Elizabeth Jacobi, the founder of Mocha Bear Marketing and a veteran in the email marketing industry, the discussion offers a nuanced exploration of AI's role and potential [...]
The Best Email Subject Lines – Avoid These 5 Common Mistakes
The best email subject lines are the ones that get your emails opened. The subject line is not the first thing your recipient looks at. That’s the From name. But after that, the subject line will get your subscriber to open your email—or not. Research finds 47% of recipients open an email based on the subject line. That’s almost half of the names on your list who will decide to open your email or ignore it [...]
9 Essential Types of Email Campaigns for Marketers
There are many types of email campaigns, which are a powerful way to communicate with your email list in the ever-evolving digital marketing landscape. Each email campaign offers a unique opportunity to strengthen your relationship with your audience, from welcoming new subscribers to nudging those almost forgotten carts across the checkout line. Let's explore nine essential email campaigns every marketer should deploy to master engagement and drive results. The Spectrum of Email Marketing Campaigns Email marketing's [...]
The Perfect Welcome Series: Setting Up Your Brand and Consumers for Success
In the ever-evolving landscape of email marketing, the welcome series stands as the cornerstone of a successful brand-consumer relationship. Episode 5 of Season 3 of the "Email Never Sleeps" podcast, hosted by Andrew Kordek, shines a spotlight on this pivotal aspect of email marketing. Joining him is Jennifer Hoth, an email marketing expert with over 13 years of experience, who shares her deep insights into crafting the perfect welcome series that sets both brands [...]
The Art of Casino Marketing
In the latest episode of "Email Never Sleeps," hosted by Andrew Kordek, we had the privilege of discussing the evolving marketing landscape with Scott Wolson, a seasoned expert in casino marketing. The conversation centered around a critical issue many marketers face today: the overshadowing of copy and creativity by technological advancements and artificial intelligence (AI). This blog post unpacks the key insights from their discussion, offering valuable perspectives for marketers striving to maintain creativity [...]
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