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5 reasons email copywriting is different
Email marketers & business owners usually assume email copywriting is easy. Or they assume it’s like writing any other kind of marketing copy. But they’re wrong. If you want to succeed in email, it’s time to start learning how to write killer emails. To really learn email copywriting, it takes a lot of experience, testing, trial, and error, etc. You might be wondering what makes email copywriting different? Here are five reasons email copywriting is different, [...]
What Is Atypon Systems? (Email Service Provider of Choice)
Atypon Systems, Inc., headquartered in Santa Clara, CA, provides the Literatum publishing platform, the leading solution for scholarly and professional publishers to manage, deliver, and monetize online content. Over its 20-plus years of continuous development, Literatum has become home to nearly 100,000 publications in more than a dozen languages, powering over 900 publication websites and logging 3.2 billion user sessions annually. Atypon’s mission is clear: build technology that furthers the distribution of knowledge. Their team, over [...]
Franchise Marketing Systems: Use Data and Analysis for a Better Customer Experience (Updated July 2025)
Relevance has revolutionized both the franchise email marketing industry and franchise marketing systems. It has franchise marketing companies moving us away from the batch-and-blast of old and on to the path toward one-to-one email messaging. Relevancy always matters. No one can afford not to be relevant to at least some degree. And it is the franchises that provide the most relevant, targeted email content that will most likely win and keep a customer’s business. Relevancy has [...]
Franchise Marketing Plan: Essential Steps for a Success
Crafting a successful franchise marketing plan is essential to maintain brand consistency across your network and power scalable growth from local shops to regional hubs. A well-crafted plan combines traditional and digital marketing strategies. This approach helps reach a wider audience and generate more leads. A smart franchise lead generation strategy doesn’t just fill seats, it brings high-quality prospects into your development pipeline. Digital channels, especially automated workflows for franchises, allow you to engage both customers [...]
What is an open rate? Email Marketing 101
Email marketing is a crucial element of any digital marketing campaign. It can drive traffic to your website, increase engagement with your brand, and ultimately lead to more sales. But, as with any marketing tactic, it's essential to measure the effectiveness of your email campaigns. One metric often used is email open rates. In this article, we'll examine email open rates, how they're calculated, and what you should use them for. What is an open [...]
Best Franchise Email Templates for 2025
What makes the best franchise email templates? Many factors go into writing franchise emails that convert well, but there are some common elements that any franchisor can include in their email campaigns to help boost the chances of conversion and engagement. While writing an email may seem like a relatively straightforward process, Franchise owners may often rely on their marketing teams to create the outgoing emails. Unlike small businesses or eCommerce brands, franchise owners must consider [...]
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