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Casino Public Relations: Email Marketing Strategy Guide
Updated Feb 2026. Casino public relations (PR) and marketing demand exceptional precision and expertise. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed PR strategy drives customer engagement and protects brand reputation. In the modern era, email marketing has emerged as a powerful yet underused tool in casino PR. This report explores how casinos can leverage their owned email lists as a PR channel – backed by real [...]
Click-to-Open Rate (CTOR) in Email Marketing: What It Is + Why It Matters in 2026
1-Minute Recap If you only skim, here’s the big picture: Email click-to-open rate (CTOR) is an email marketing metric that shows what percentage of people who open your email actually click. It sits alongside email open rate and click through rate (CTR) as one of the core performance signals: Open rate = inbox and subject performance CTR = campaign-level action CTOR = email content and call to action quality For casinos, hotels, and franchises, CTOR is [...]
How Casinos, Hotels, and Franchises Can Beat “Average” CTR in 2026
1-Minute Recap If you only skim, here’s the playbook: “Average” CTR is not your ceiling. Recent benchmarks put the average email click-through rate around 2–2.5%, with 3.5%+ considered excellent. On paid channels, typical ad CTRs are even lower (e.g., ~0.8–1.5% on TikTok/Meta, ~0.5–0.6% on YouTube), which is why “average CTR” content feels so pessimistic. Casinos, hotels, and franchises have unfair advantages: rich first-party data, repeat visits, strong offers, and loyal segments. Used properly, those should put you [...]
The Future of Casino Email: AI, Personalization & Predictive Offers
Email is still a casino’s highest-ROI digital channel, but commoditized “batch-and-blast” campaigns are fading fast. Casinos that win the inbox will combine artificial intelligence (AI), dynamic personalization, and predictive analytics to create one-to-one player experiences at scale. Below is a concise look at the trends that matter—and how to prepare your program today. (Need a refresher on casino marketing basics? Start with our Casino Marketing 101 guide) AI Turns Big Data into Real-Time Decisions Modern casino [...]
Click-Through Rate (CTR) in Email Marketing (2026 Update)
1-Minute Recap (If You Read Nothing Else) CTR = clicks ÷ delivered emails × 100. It shows how many people actually did something after opening your email. In recent benchmark studies, average email CTR usually sits around 2–3% across industries, with many sources calling 2–5% a “good” range. CTR matters more than ever as open rates get noisy (privacy changes, auto-opens). If you haven’t read it yet, pair this with iPost’s open rate 101 guide. The [...]
Email Compliance Software: What Enterprise Marketers Need to Know
If you’re an enterprise marketer in casino & gaming, publishing, or franchise development, your email program lives under a microscope. You’re not just worried about opens and clicks. You’re juggling: Regulatory scrutiny (GDPR, CCPA/CPRA, state privacy laws, gaming regulators, franchise agreements) Complex, high-risk data (Player IDs, loyalty data, subscriber billing, franchise locations) Multiple brands, markets, and teams all trying to send emails at once That’s why email compliance software isn’t “nice to have” anymore. It’s the [...]
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