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The Economic Impact of Email Testing 2025
Introduction “Just test it” is a phrase that all email marketers have heard one too many times. Every conference, every vendor, and every thought leader has pushed the idea of email testing for years. Yet, some studies in the past show that 20%-40% of marketers do not perform any email testing regularly. Regularly means that you are, at the very least, testing one element on at least 60% of all your email sends. These regular tests [...]
Casino Email Marketing Strategies That Increase Player Loyalty
Keeping existing players engaged is far more cost-effective than constantly acquiring new ones. Email marketing offers tribal casinos a direct, personalized line to their audience – one that continues to outperform other online channels like social media and paid ads (How to Do Casino Email Marketing). By leveraging data from players’ club programs and tailoring content to player preferences, casinos can foster deeper connections that drive repeat visits and higher lifetime value. Effective email campaigns can [...]
Simplifying Email: What is IP Warmup?
Simplifying Email: What is IP Warmup? In email marketing, IP warmup is crucial for establishing a positive sending reputation for a new IP address. When you begin sending emails from a new IP, Internet Service Providers ISPs must see consistent, trustworthy behavior to recognize you as a legitimate sender. This blog post will break down What IP Warmup is, its benefits, and how you can use it to improve your email program with confidence. Introduction to [...]
What is a Newsletter? Email Marketing Basics
What is a Newsletter? Email Marketing Basics An email newsletter is one of the 9 essential types of email campaigns. Businesses or individuals use them to share relevant information with their audience. Typically sent at regular intervals, these newsletters can include updates, news, and curated content based on subscribers' interests. They serve as a direct line of communication, allowing brands to stay connected with their audience and keep them informed about the latest developments. This blog will teach you [...]
Boost Email Productivity: 60 ChatGPT Prompts for Every Scenario
Tired of drowning in repetitive emails? Boost email productivity with ChatGPT, your AI-powered shortcut to crafting polished, personalized messages for sales, support, events, and niche industries like casinos and legal services. This guide will give you 60 ready-to-use ChatGPT prompts, actionable tips to humanize AI outputs, and free templates to automate your workflow. How to Optimize ChatGPT for Email Writing Before diving into prompts, let’s address the elephant in the room: AI-generated emails often sound robotic [...]
7 Tactics The Gambling And Casino Industry Needs to Implement for 2025
Updated August 2024. What's the secret to successful casino marketing to your gaming customers? What marketing tactics do casinos use to attract customers? How can you create an online casino marketing campaign that truly delivers results? These are all questions that will be answered about digital marketing for casinos in this guide on how to market to your casino gaming customers in 2025. Here, we outline seven casino marketing strategies the gambling, casino, and gaming industry needs [...]
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