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9 Essential Types of Email Campaigns for Marketers
There are many types of email campaigns, which are a powerful way to communicate with your email list in the ever-evolving digital marketing landscape. Each email campaign offers a unique opportunity to strengthen your relationship with your audience, from welcoming new subscribers to nudging those almost forgotten carts across the checkout line. Let's explore nine essential email campaigns every marketer should deploy to master engagement and drive results. The Spectrum of Email Marketing Campaigns Email marketing's [...]
The Perfect Welcome Series: Setting Up Your Brand and Consumers for Success
In the ever-evolving landscape of email marketing, the welcome series stands as the cornerstone of a successful brand-consumer relationship. Episode 5 of Season 3 of the "Email Never Sleeps" podcast, hosted by Andrew Kordek, shines a spotlight on this pivotal aspect of email marketing. Joining him is Jennifer Hoth, an email marketing expert with over 13 years of experience, who shares her deep insights into crafting the perfect welcome series that sets both brands [...]
The Art of Casino Marketing
In the latest episode of "Email Never Sleeps," hosted by Andrew Kordek, we had the privilege of discussing the evolving marketing landscape with Scott Wolson, a seasoned expert in casino marketing. The conversation centered around a critical issue many marketers face today: the overshadowing of copy and creativity by technological advancements and artificial intelligence (AI). This blog post unpacks the key insights from their discussion, offering valuable perspectives for marketers striving to maintain creativity [...]
Maximize Engagement: Pro Tips for a Successful Email List Cleanup
Welcome to another episode of "Email Never Sleeps," hosted by Andrew Kordek of iPost. In Season 3, Episode 3, we had the pleasure of hosting Monica Badiu, an esteemed email marketing copywriter and coach, from Bucharest. This episode, titled "Maximizing Engagement," delves into the crucial world of email list cleanup and the art of maintaining a responsive and healthy subscriber base. Monica Badiu: A Passionate Voice in Email Marketing Monica brings over a dozen [...]
Foundations of Email: The Building Blocks of Saying Hello
Welcome to Season 3 of Email Never Sleeps Email Never Sleeps is the podcast where we dive deep into the essentials of email marketing. In this episode, titled "The Foundations of Email: Building Blocks of Saying Hello," join our host, Andrew Kordek, and guest, Scott Cohen, to explore the intricacies of crafting that perfect first email. With decades of combined experience in email marketing, they share valuable insights and practical tips to enhance your [...]
Email Marketing 2024: Launching Season 3
Welcome to Season 3 of Email Never Sleeps: A New Chapter for the Email Marketing Podcast As we step into the exciting new season of "Email Never Sleeps," I can't help but look back with pride and forward with anticipation. Since our inception in 2021, our journey through the realms of email marketing has been nothing short of incredible. Our podcast, dedicated to the ever-evolving world of email marketing, has surpassed our expectations in [...]
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