• The Value of Unopened Email

The Value of Unopened Email

2022-01-27T12:51:24-07:00By |Tags: , |

Unopened Emails Don't Suck. Email Marketers live for open rates. They make us feel good and provide a directional metric on the performance of the campaign. While we all want every single email opened and engaged with, the reality is that it will never happen. However, an unopened email does provide a fair amount [...]

  • How to Be a Trusted Partner

How to Be a Trusted Partner

2022-01-27T12:55:27-07:00By |

In business school, aspiring marketers are taught to focus on customer acquisition and customer retention, meaning loyalty. But without establishing trust, there is little chance of loyalty or repeat customers. Trust is the most overlooked—and possibly most important—factor when it comes to customer retention. Trust is not something to be gained from a single [...]

  • How to Win Back Lost Customers Using Email

How to Win Back Lost Customers Using Email

2022-01-27T12:56:54-07:00By |

Building a solid subscriber list is hard. Keeping a subscriber engaged is even harder. No matter how hard we work to get people to sign up for our email lists, subscriber attrition and abandoned carts are an ongoing challenge for email marketers. Customers abandon email programs for a variety of reasons. They might experience [...]

  • iPost Receives SOC 2 Type

iPost Receives SOC 2 Type I Attestation – Independent Audit Verifies iPost’s Internal Controls and Processes

2022-01-27T12:56:17-07:00By |

SAN MATEO, CALIF. (PRWEB) SEPTEMBER 12, 2019 iPost, an email marketing platform, announced that it has completed its SOC 2 Type I audit. This attestation provides evidence that iPost has a strong commitment to deliver high quality services to its clients by demonstrating they have the necessary internal controls and processes in place. SOC 2 engagements are based [...]

  • Defining—and Engaging—the Unengaged Subscriber

Defining—and Engaging—the Unengaged Subscriber

2022-01-27T12:57:31-07:00By |

How are you treating the unengaged subscribers on your email list? These inactive subscribers are still on your list so potentially have value. But they obviously aren’t responding to your email marketing the way you’d like. What can you do? First off, let’s define an unengaged subscriber, otherwise known as email non-responders. What is [...]

  • Realize the Value of Relevance to Get More Email Opens

Realize the Value of Relevance to Get More Email Opens

2022-01-27T12:58:01-07:00By |

Think of the last time you didn't read your email for a day or so. When you did check, your inbox was probably filled with both opt-in messages as well as some junk email. Let's focus on those emails you opted in to receive, the ones from brands you had explicitly given permission to [...]