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The 20 Do’s & Don’ts for Association Email Marketing
Introduction The biggest question that many Associations have regarding Association email marketing is, “What are the best practices I should adopt?” There are fundamental best practices such as not purchasing lists, privacy, compliance, and those that minimize risk. However, the best practices we will focus on assume that the fundamentals are in place. We will be looking at those that YOU must implement using your creativity and leveraging the experience of a vendor or a [...]
Career Growth in Email Marketing: Advice for Aspiring Professionals
In episode 9 of the Email Never Sleeps podcast titled "Career Growth in Email Marketing: Advice for Aspiring Professionals," Andrew Kordek and Eric Kriegermeier engage in an insightful discussion about their journey in the email industry. Eric, the Director of Solutions Engineering at Shaw/Scott, shared his experience and valuable advice for those looking to thrive in the field. This blog post delves into their conversation, highlighting key takeaways and shedding light on career growth in [...]
Pros and Cons of Using AI for Email Writing in 2025
AI for email writing has become insanely popular in 2025. AI technologies can automate the creating and sending of emails process. They also provide helpful insights into how to improve the effectiveness of emails. While AI has many advantages for email writing, there are also potential drawbacks. This blog will discuss the pros and cons of using AI to write emails so you can decide if it's right for your business. What is AI email writing? [...]
Casino Email Marketing Automation Journey with 5X ROAS
Are you a casino marketer looking to maximize your digital and email programs to increase revenue? If so, you've come to the right place! This blog post will explore a casino email marketing automation journey with 5X ROAS and game-changing strategies that can revolutionize your casino's email marketing efforts. Andrew Kordek, from iPost, will guide you through six key areas crucial for email program success. So, let's dive in and discover how to take your [...]
Finding a Job You Love in Email Marketing with Tony Zupancic
If you're new to email marketing or struggling to find a job you love in email marketing, you've come to the right place. In this blog post, we'll delve into an exciting episode of Email Never Sleeps featuring Tony Zupancic, a Salesforce Marketing Cloud developer with over six years of experience in the email marketing industry. Tony's journey from being a photographer and graphic designer to becoming an email marketing automation and software development expert [...]
Email Marketing Mastery: The Art of Defining Success in Email
Email marketing is a powerful tool that can yield exceptional results when executed strategically. Defining success in your email campaigns is crucial to reach email marketing mastery. In this post, we will explore the critical aspects of defining success in email marketing and how to leverage them for optimal results. By focusing on the customer experience, utilizing data effectively, and fostering curiosity, you can unlock the true potential of your email marketing efforts. Defining Success [...]
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