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  • Franchise Development – Increasing the number of Leads & shortening the sales cycle In speaking with many franchise development leaders, there is a nagging challenge with getting more qualified leads into the funnel. Once those names are in the fran dev sales cycle, the second challenge is to identify which of those folks are just kicking tires from the ones who are truly interested in becoming a franchisee . Trying to pursue those tire kickers who have little intention of buying or can’t qualify, is a waste of resources that could be better used in pursuing those how raised their hand and want to start the discussion. New Leads: Image if you will, the fran dev team having visibility into everyone who visits your “become a franchise” page, who do NOT fill out the form. Today, you likely only see those folks who visit the page, complete the form and hits submit. Those names go into your CRM for follow up. Visitors visit the page and ‘abandon” the form for many reasons, some are interruptions, phone ringing, time for dinner, etc. Maybe they are just exploring what it takes to become a business owner. Regardless, wouldn’t you like the chance to start the discussion? Even if they are not ready now, you can always nurture them with an email automation to keep your brand front and center. Tire kicker or hot lead: The other challenge: is once those individuals do submit the form, identifying who are real and who is not. Like separating the wheat from the chaff. Understanding your ideal customer profile and building a persona for those who you’d classify as HOT and leverage a lead/engagement scoring solution to score your leads based in part by your persona AND weaving in their behaviors. For example: Your ideal profile is: married couple, college educated, live in Texas, NC, MO, etc. are currently employed in service or food service as a district manager or regional manager and have $200,000 available to invest. A new lead comes in and you score that person based on how close they match your ICP. Scoring goes further and takes into account their behavior with emails, phone calls, etc. If for example a triggered thank you email has a link to “learn more”, you might assign a greater score to those folks who “click” the link and complete the secondary questionnaire, than those who don’t even open the thank you email. That way those who have the higher score are more ripe for follow up. Having this kind of visibility into your leads database can help to save you time, reduce sales cycles and ultimately help you meet your franchise development goals.

Franchise Development: Increase Number of Leads and Shorten Sales Cycle

Franchise development is getting harder, not because the interest isn’t there, but because identifying real buyers in a noisy world takes more precision than ever. Franchise development leaders routinely face two major roadblocks: generating more qualified leads, and quickly separating serious prospects from casual “tire kickers.” The problem isn’t just lead volume. It’s the lack of visibility into prospect behavior before they ever fill out a form, combined with outdated follow-up models that treat every inquiry [...]

October 10th, 2025|Categories: Email Marketing, Featured, Franchises|Tags: , , |
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Pros and Cons of Using AI for Email Writing in 2026

AI for email writing has become insanely popular in 2026. AI technologies can automate the creating and sending of emails process. They also provide helpful insights into how to improve the effectiveness of emails. While AI has many advantages for email writing, there are also potential drawbacks. This blog will discuss the pros and cons of using AI to write emails so you can decide if it's right for your business. What is AI email writing? [...]

September 27th, 2025|Categories: Best Practices, Email Marketing, Featured, Guides|
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Casino Email Marketing Strategies for 2026: Boost Player Engagement & Retention

In casino marketing, email remains one of the most powerful tools for driving engagement, loyalty, and revenue. The key to success in 2026 lies in using data-driven, automated, and personalized campaigns that speak directly to player behavior and preferences. If you're not adapting your approach, you're leaving high-value players on the table. Below, we break down the most important casino email marketing strategies that modern operators need to implement—along with best practices to maximize results. 1. [...]

September 27th, 2025|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
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Maximizing Email Marketing for the Casino and Gambling Industry in 2026

The casino industry never stands still. With new digital platforms, shifting regulations, and evolving player expectations, staying competitive requires more than just a flashy gaming floor. Email marketing has emerged as one of the most reliable and profitable digital marketing strategies for casinos and gambling businesses. As we move into 2026, email remains the channel through which casinos can directly reach their target audience, nurture loyalty programs, and deliver personalized promotions that resonate with both high [...]

September 26th, 2025|Categories: Best Practices, Email Marketing, Featured, Gaming|
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How Do Casinos Promote Themselves? A Practical Marketing Strategy for Casino Promotion Ideas

Casinos don’t win big with one flashy ad—they win with a digital marketing strategy that blends data, creative, and disciplined execution. Below is a field-tested playbook packed with casino promotion ideas and a clear marketing campaign structure teams can run right now to drive trips, play, and loyalty. TL;DR Casinos promote themselves by combining first-party player data with targeted media (email, SMS, paid social, search, CTV/OTT), on-property experiences, and partnerships. The most efficient engine is lifecycle [...]

September 23rd, 2025|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
  • 5 Bad Email Practices to Avoid in 2023

Avoid These 5 Bad Email Habits

It's fair to say that none of us in email marketing are in it to annoy our subscribers with our email newsletters. We have all read articles about why subscribers leave your email program. This article about five bad email practices to avoid. In addition to frequency and lack of personalization in emails, some things just flat-out drive people nuts. They may be things that you don't intentionally do, but they are things nonetheless. I hope [...]

September 22nd, 2025|Categories: Associations, Best Practices, Featured|Tags: |

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