As an email marketer, you’re probably segmenting your audiences, but are you segmenting based on online behavioral data? If not, you are missing out on lost revenue. And you’re spending more money than you need to with your enterprise ESP. Behavioral segmentation can help you improve opens and click through open rates (CTORs) as [...]
As you know, the amount of ESP data gathered now is staggering and grows at a rate that speeds up daily. For marketers, this stored data can be a goldmine…if they can put that data to use. Sadly, many can’t because they don’t use an ESP with relational data. That means precious information about [...]
In business school, aspiring marketers are taught to focus on customer acquisition and customer retention, meaning loyalty. But without establishing trust, there is little chance of loyalty or repeat customers. Trust is the most overlooked—and possibly most important—factor when it comes to customer retention. Trust is not something to be gained from a single [...]
We’re here to help...With these unprecedented times - where COVID-19 is impacting everyone on a personal and business level, our thoughts are with those that have been impacted by this outbreak, especially those that are sick. In our modest attempt to help support the email industry, we would like to offer 1 Million free [...]
Building a solid subscriber list is hard. Keeping a subscriber engaged is even harder. No matter how hard we work to get people to sign up for our email lists, subscriber attrition and abandoned carts are an ongoing challenge for email marketers. Customers abandon email programs for a variety of reasons. They might experience [...]
From the perfectly timed follow-up email to the maddeningly unnecessary daily reminder, sending automated emails can be paradise or purgatory. Think about it. For every wonderfully executed welcome series you receive, you get twice as many cringe-worthy marketing emails. These four tips will help you create automated email campaigns that produce results. 1. Monitor [...]
Being stuck under contract with an inadequate email service provider (ESP) can leave marketers feeling as helpless as the castaways stuck on Gilligan’s Island. Baby boomers (and some Gen Xers and older Millennials that caught reruns of Gilligan's Island on Nick at Nite) recall the recurring theme of the show with Gilligan and the [...]
You don’t get a second chance to make the first impression a good impression. That’s why it’s so important for your email programs to start the customer relationship out on the right track. A welcome email series helps to begin building that relationship. When considering how to put together the strategy for a welcome [...]
How are you treating the unengaged subscribers on your email list? These inactive subscribers are still on your list so potentially have value. But they obviously aren’t responding to your email marketing the way you’d like. What can you do? First off, let’s define an unengaged subscriber, otherwise known as email non-responders. What is [...]
Think of the last time you didn't read your email for a day or so. When you did check, your inbox was probably filled with both opt-in messages as well as some junk email. Let's focus on those emails you opted in to receive, the ones from brands you had explicitly given permission to [...]
