Email Marketing2022-02-10T15:36:00-07:00
Blog: Email Marketing News
Blog: Email Marketing News
Blog: Email Marketing News
  • Email Marketing Strategy vs Tactics

Email Marketing Strategy vs Tactics

EMAIL STRATEGY AND EMAIL TACTICS ARE TWO DIFFERENT THINGS. You will often hear the words strategies and tactics used interchangeably in the email marketing world, but they could not be any further apart.   I have been asked many times to create a “strategy” when in reality, what was being asked for was a list of “tactics” to achieve the goal for many types of marketing campaigns. As email marketers, we all need to be aligned on what these email marketing strategies and email marketing tactics actually mean and the effect that they will have. If your long-term vision is to have success with your “strategy” then there needs to be a clear separation between words and [...]

By |January 4th, 2022|Categories: Best Practices, Email Marketing, Featured, Publishing|Tags: , , |
  • 9 Email Marketing Trends For 2022 copy

9 Email Marketing Trends For 2022

Email Marketing is competitive. Brands compete for inbox attention, and marketers are as busy as ever. In my 21 year career in email, I have always read about and watched the email trends that shape our industry, and for 2022, I thought I would give the email world a bit of the Andrew Kordek vision on email marketing trends that should be top of mind in 2022. Please understand that mileage will vary on these trends, depending on what vertical your brand is in and your major corporate initiatives for 2022. Trend #1 - Stop It With Apple's Mail Privacy Protection  It’s time to stop talking, blogging, webcasting, and solutioning for Apple's MPP. It is here [...]

  • Casino Marketing 101: 4 Ways to Generate More Casino Advertising Revenue

Casino Marketing 101: 4 Ways to Generate More Casino Advertising Revenue

An important source of a casino’s income is the advertising and marketing efforts they put forth. This means that every dollar spent on casino advertising has to pay off big time in order to be worthwhile. Don’t worry - there are plenty of casino advertising strategies you can use to generate more casino revenue with your limited resources. 1) Do It Yourself One of our favorite ways to generate casino advertising revenue is by focusing on an area where you can win big—the search engines. The easiest way to accomplish that is by focusing on SEO, or search engine optimization. The obvious benefit of SEO is when your website or business ranks highly on Google and [...]

By |December 10th, 2021|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
  • 3 Types of Emails EVERY Casino Needs copy

Casino Marketing 101: 3 Types of Emails EVERY Casino Needs

The competition for email inbox attention is at an all-time high these days, and there is nothing more important in today’s marketing mix than the effective use of email marketing for player development. The modern player demands personalized experiences, choice, a humanized tone, and most importantly, the ability to be heard and educated about your brand differentiators. As a casino marketer, you want to accomplish things like increase wallet share, measure spend, communicate across channels, leverage data, and, most importantly, create an experience like no other for player development.  Let’s be clear, as a casino marketer, you have a tall order to fill, and you are not only competing for inbox attention from your competitors but [...]

By |November 29th, 2021|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
  • Casino Marketing 101 What is Casino Marketing? copy

Casino Marketing 101: What is Casino Marketing?

Any aspiring casino marketer would do well to ask the question, What is casino marketing? What are the main functions of casino marketing? Who are the people in charge of making sure casinos attract the attention it needs? What are the winning casino marketing strategies? By answering these questions and more, you can gain a solid grasp on how to best advertise your gambling establishment in order to attract both high-rollers and casual gamblers alike. What is Casino Marketing? One of many things that must be kept in mind when you’re exploring casino marketing strategies is what exactly should you market. The easy answer to that question would be everything, but let’s dig a little deeper [...]

By |November 22nd, 2021|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
  • 7 Tactics The Gambling And Casino Industry Need to Implement for 2022

7 Tactics The Gambling And Casino Industry Needs to Implement for 2022

What's the secret to successful casino marketing to your gaming customers? What marketing tactics do casinos use to attract customers? How can you create an online casino marketing campaign that truly delivers results? These are all questions that will be answered about digital marketing for casinos in this guide on how to market to your casino gaming customers in 2022. Here, we outline 7 casino marketing strategies the gambling, casino, and gaming industry needs to implement in order to stay successful in a very fast-paced business world! 1) Digital Marketing Digital marketing is an ever-evolving process that casinos and gambling brands need to master if they want to stay ahead of their competition.  With new media platforms [...]

By |November 11th, 2021|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
  • The Importance of Email Marketing for 2022 NEW

The Importance of Email Marketing for 2022

The importance of email marketing has skyrocketed in the past few years, and it’s only going to continue growing in the coming years. With this increased importance, though, comes increased competition.  That’s why it’s important to make sure you’re putting in your best efforts with your email marketing campaigns now in order to stay ahead of the curve in 2022 and beyond.  We’ll go over all this and more to help you understand the value of email marketing in 2022 and which marketing tools you need to use to make it work for you. People Still Use Email Although many people have been led to believe that email is dead, those who understand email marketing know [...]

  • The Best Day And Time To Send Email ipost

The Best Day And Time To Send Email

In this article, we will discuss how to choose the best day and time for marketing emails and how to create an ideal schedule for your unique audience. We show you new ways to find unique email transmission times that work best for your business. And we'll give you tips on how to determine the best days and times to send your newsletters, along with recommendations on how to improve your overall email marketing strategy. [Sources: 3, 4, 14] As a marketing e-mailer, it is your responsibility to do your research, test different dates and times, and draw your own conclusions about what works and what doesn't. Use of an email provider that allows you to [...]

14 Best Black Friday Email Subject Lines Examples

Calling all high-level email marketers. Are you ready to boost your email open rates and revenue this holiday season with some of the best Black Friday email subject lines out there? Your subject lines are about to reach next-level status. This holiday season, our team at iPost wants to make sure you communicate your Black Friday deals more effectively in your email campaigns. Businesses are already preparing their sales and tightening things up for Black Friday launches. You probably are, too! Am I right? This post will show you: The best subject lines for Black Friday Black Friday and Cyber Monday email examples Show you how to use email library websites for inspiration Black Friday Email Subject [...]

5 Ways to Improve Email Deliverability

Email Deliverability Matters - Email Deliverability Best Practices Email marketing is the most cost-effective way to build brands, relationships, and revenue. When done correctly, the ROI for email marketing is astronomical, so marketers in all organizations love email marketing. One big area which causes some confusion amongst the marketing purist is that of deliverability. Marketers spend countless hours on creative, offers, messaging, subject lines, testing, marketing automation, and numerous other tasks and strategies to ensure an excellent inbox experience for their subscribers, but one thing is often overlooked; deliverability. Email deliverability is different from delivery of email. Simply put, email deliverability is the percentage of emails that reach your subscriber’s inbox.  It is the cornerstone of [...]

  • Multi-Unit Franchising Conference 2021

iPost to Attend Multi-Unit Franchising Conference 2021

Franchisors and Franchisees, can I have your attention, please? I have just been handed an URGENT bit of news that iPost is a Bronze Sponsor of the annual Multi-Unit Franchising Conference Las Vegas MUFC 2021. We are super excited about being there from August 31st - September 3rd, 2021. Despite not having a booth, we will be sending Skip O’Neill, our resident wine connoisseur, gin expert, and email marketing warrior, to this great franchising event. Skip is quite eager to connect with fellow attendees. iPost brings value to the Franchise Industry, Learn More at Multi-Unit Franchising Conference. We understand complex Franchise Systems. At iPost, our commitment to the franchise industry is evident in that we are [...]

By |August 19th, 2021|Categories: Email Marketing, Featured, Franchises|Tags: , , , |
  • Franchise Marketing Attribution Balance new

Franchise Marketing Attribution in Digital Email Marketing

In a recent Scorpion Research Study (published on the IFA site) done on Franchise Owner Marketing Attitudes & Usage, almost 27% of the business owner respondents said that Franchise Marketing Attribution was the most significant marketing challenge that they faced. In addition, when asked about what aspects of their digital advertising could work better, respondents said: “they wanted their SEO, PPC, directory listing, and email marketing to work more cohesively.” These marketing challenges may seem daunting but are not impossible to solve. Key Factors to Consider for Better Franchise Marketing Attribution 1. Attribution > cohesion When it comes to channel cohesion, it’s always the dream of any C-Level executive to want channels to work better together. [...]

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