The Future of Casino Email: AI, Personalization & Predictive Offers (2025)
Email is still a casino’s highest-ROI digital channel, but commoditized “batch-and-blast” campaigns are fading fast. In 2025, the casinos that win the inbox will combine artificial intelligence (AI), dynamic personalization, and predictive analytics to create one-to-one player experiences at scale. Below is a concise look at the trends that matter—and how to prepare your program today. (Need a refresher on casino marketing basics? Start with our Casino Marketing 101 guide) AI Turns Big Data into Real-Time Decisions Modern casino CRMs capture millions of data points, loyalty card swipes, POS spend, game preference, mobile-app behavior. AI models crunch that data in seconds to predict a player’s next best offer or ideal send time. A recent McKinsey research [...]
Casino Email Marketing: 3 Types of Emails EVERY Casino Needs
Casino email marketing is no longer optional—it's essential. With competition for inbox attention at an all-time high, email has become the most effective channel for player development, engagement, and loyalty. Today's players expect more than generic promotions. They want personalized, relevant, and timely content that speaks to their preferences and habits. If your casino isn’t sending these three foundational types of emails, you're leaving money—and players—on the table. The modern player demands personalized experiences, choice, a humanized tone, and most importantly, the ability to be heard and educated about your brand differentiators. As a casino marketer, you want to accomplish things like increase wallet share, measure spend, communicate across channels, leverage data, and, most importantly, create [...]
Tribal Casino Email Marketing Strategies That Increase Player Loyalty
Keeping existing players engaged is far more cost-effective than constantly acquiring new ones. Email marketing offers tribal casinos a direct, personalized line to their audience – one that continues to outperform other online channels like social media and paid ads (How to Do Casino Email Marketing). By leveraging data from players’ club programs and tailoring content to player preferences, casinos can foster deeper connections that drive repeat visits and higher lifetime value. Effective email campaigns can boost on-property visits and online play by building loyalty over time. This article explores how casino email marketing can drive player retention and loyalty, and outlines proven strategies – with real-world examples – to increase engagement and long-term player value. [...]
Casino Marketing 101: Strategies, Trends & How It Works (Updated 2025)
Any aspiring casino marketer would do well to ask the question, What is casino marketing? What are the main functions of casino marketing? Who are the people in charge of making sure casinos attract the attention it needs? What are the winning casino marketing strategies? By answering these questions and more, you can gain a solid grasp on how to best advertise your gambling establishment in order to attract both high-rollers and casual gamblers alike. What is Casino Marketing? One of many things that must be kept in mind when you’re exploring casino marketing strategies is what exactly should you market. The easy answer to that question would be everything, but let’s dig a little deeper [...]
Casino Email Senders Are Being Canceled ❌
This video serves as an urgent wake-up call for casino marketers and technologists. Andrew Kordek from iPost recently attended a specialized conference focused on Casino Marketers and Technologists. He was fortunate enough to share insights from his team’s recent research. The findings are somewhat unsettling, especially if you're in the casino, sports betting, or general gambling industry. The Startling Discovery iPost's marketing team has uncovered a list of about 36 Email Service Providers (ESPs) whose acceptable use policies specifically forbid companies engaged in gambling activities from using their platforms. See the full list here: https://www.ipost.com/casino-prohibited/ This might not sound like big news, but here’s the kicker: many ESPs categorize casinos and gambling companies alongside high-risk [...]
Casino Marketing: Master These 3 Emails in 2023
Join Andrew Kordek of iPost and special guest Mike Austin, the CEO and co-founder of Fresh Relevance, as they jump into casino marketing through email. With 40+ years of combined experience in the field, they discuss the 3 pivotal emails that every casino gaming operator, or any travel and service organization, should incorporate in their marketing strategy. From a powerfully personalized welcome email to a meticulously crafted cart abandonment sequence and a thoughtful post-visit engagement strategy, these industry experts reveal how to humanize your emails and make the most of your customer data to encourage repeat business and sustain strong relationships with your clients. Stay tuned to the end for a comprehensive breakdown of strategies, [...]
iPost joins the Association of Gaming Equipment Manufacturers (AGEM)
SAN MATEO, CALIF., Feb 24, 2022 iPost, the enterprise email marketing and automation provider is honored to announce that it has become an Associate Member of the Association of Gaming Equipment Manufacturers (AGEM) Associate Membership of iPost has been unanimously approved by the Board of Directors of the Association of Gaming Equipment Manufacturers (AGEM). iPost, the enterprise email marketing, and automation provider is honored to announce that it has become an Associate Member of the Association of Gaming Equipment Manufacturers (AGEM). AGEM is a leading non-profit association representing manufacturers and suppliers of electronic gaming devices, lotteries, systems, table games, key components, and support products and services for the gaming industry. “iPost’s commitment to the casino and gaming industries made [...]
Email Trends: 13 Email Marketing Trends Predictions for 2021
2020 SUCKED (1 Star ⭐) 2020 was a year of consolidation and regurgitation in the email industry. Companies merged, were bought, and even changed names, while the industry managed to talk about the same stuff that we were talking about 10-15 years ago. The operative words in the industry were personalization, automation, and the "New Normal." While 2020 did suck, it quickly reminded us that pivoting our strategies was not a bad thing, and those that were quick and agile faired far better than those that just followed. Email Marketing Trends Predictions In 2021, more of the same will happen across the industry. Companies will consolidate, and "personalization" will be a hot topic of many posts [...]
9 Bad Email Tactics to Avoid
By now, you have been inundated with blog posts, webinars, and whitepapers that show all of the good email tactics you can employ in Q4 to end 2020 on a high note for revenue in your digital marketing program. If we wanted to conform to everyone else with a uniform marketing tactic, we would, but given our unique approach to hitting send in the modern-day ESP is slightly different from most, we thought a more direct approach would be best. Bad Email Tactic Examples: Tactic #1 Never employ a COO strategy! Like a COI (confirmed opt-in), don't create an email that your email list must click on to opt-out of your email program. Tactic #2 OOPS. [...]
Improve Your Email Marketing Results Right Now
Quick! What’s the best way to improve your email marketing right now? Grow your list? Send more emails? Change vendors? Use emojis in your subject line? The answer is…none of the above. What's The Best Way to Improve Your Email Marketing Results? The reality is, the best way to improve your email campaigns right now is with your words. Your email copywriting in digital marketing is something you can improve today to drive higher open rates, CTRs and ROI. Look at your own email inbox: How many marketing emails stand out and get your attention, pique your interest, and compel you to act? Not many, right? And that’s your opportunity, your competitive edge, when you learn [...]
What Are The Reticent Subscribers
Whether the number of email subscribers in your email list is 5,000 or 15,000,000, there is a lurking set of email addresses that no one wants to talk about it. They are Reticent Subscribers. These email addresses can be a gold mine or a sinkhole. Believe it or not, you, as an email marketer, can control at least part of where they end up. First things first, the Merriam-Webster reticent definition: reticent adjective ret·i·cent | \ ˈre-tə-sənt \ Definition of reticent 1: inclined to be silent or uncommunicative in speech. Reticent Subscribers Reticent subscribers are the quiet ones that you have no idea what they are thinking about your brand's email program. These subscribers are people who have signed up, engaged, and [...]
What You Need to Know About Email Frequency
Sending too much email to subscribers can increase unsubscribes, spam complaints, and generally annoy the people on your list. However, not sending enough can be an even greater risk. Best Tip: Watch your email frequency & follow our 9 Email Marketing Trends. Why Email Frequency Matters: When you send too much, recipients are more likely to not want to see your messages anymore. More and more people unsubscribe which results in diminishing returns for your email marketing strategy. When that happens, it’s hard (and expensive) to get back into their email inboxes. And if you send too little email, you may be missing out on revenue or referrals. The key is to understand what a customer [...]
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