Casino Email Automation Sequence for Events
A Complete Guide to Boost Attendance Casino marketers understand that live events—from concerts and tournaments to holiday promotions—are revenue goldmines. The challenge lies in getting players to show up and spend. This is where a strategic casino email automation sequence for events becomes transformative for your marketing efforts. By leveraging data and automation through specialized email marketing software, casinos can deliver the right message at the perfect moment to drive event attendance and maximize on-site spending. Email provides a direct line to players and consistently outperforms social media or ads in driving engagement. This comprehensive guide explores how to use email automation to fill your events and achieve maximum ROI while saving time through intelligent automation. For comprehensive email marketing strategies, explore [...]
Casino Public Relations: Email Marketing Strategy Guide
Casino public relations (PR) and marketing demand exceptional precision and expertise. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed PR strategy drives customer engagement and protects brand reputation. In the modern era, email marketing has emerged as a powerful yet underused tool in casino PR. This report explores how casinos can leverage their owned email lists as a PR channel – backed by real performance data, strategic insights, and actionable tips for marketing directors and communications executives. What is Casino Public Relations? In the casino industry, public relations encompasses managing the casino’s reputation, communicating key messages to the public and stakeholders, and handling crises or controversies. It’s [...]
The Future of Casino Email: AI, Personalization & Predictive Offers (2025)
Email is still a casino’s highest-ROI digital channel, but commoditized “batch-and-blast” campaigns are fading fast. In 2025, the casinos that win the inbox will combine artificial intelligence (AI), dynamic personalization, and predictive analytics to create one-to-one player experiences at scale. Below is a concise look at the trends that matter—and how to prepare your program today. (Need a refresher on casino marketing basics? Start with our Casino Marketing 101 guide) AI Turns Big Data into Real-Time Decisions Modern casino CRMs capture millions of data points, loyalty card swipes, POS spend, game preference, mobile-app behavior. AI models crunch that data in seconds to predict a player’s next best offer or ideal send time. A recent McKinsey research [...]
Casino Email Marketing: 3 Types of Emails EVERY Casino Needs
Casino email marketing is no longer optional—it's essential. With competition for inbox attention at an all-time high, email has become the most effective channel for player development, engagement, and loyalty. Today's players expect more than generic promotions. They want personalized, relevant, and timely content that speaks to their preferences and habits. If your casino isn’t sending these three foundational types of emails, you're leaving money—and players—on the table. The modern player demands personalized experiences, choice, a humanized tone, and most importantly, the ability to be heard and educated about your brand differentiators. As a casino marketer, you want to accomplish things like increase wallet share, measure spend, communicate across channels, leverage data, and, most importantly, create [...]
Tribal Casino Email Marketing Strategies That Increase Player Loyalty
Keeping existing players engaged is far more cost-effective than constantly acquiring new ones. Email marketing offers tribal casinos a direct, personalized line to their audience – one that continues to outperform other online channels like social media and paid ads (How to Do Casino Email Marketing). By leveraging data from players’ club programs and tailoring content to player preferences, casinos can foster deeper connections that drive repeat visits and higher lifetime value. Effective email campaigns can boost on-property visits and online play by building loyalty over time. This article explores how casino email marketing can drive player retention and loyalty, and outlines proven strategies – with real-world examples – to increase engagement and long-term player value. [...]
Casino Marketing 101: Strategies, Trends & How It Works (Updated 2025)
Any aspiring casino marketer would do well to ask the question, What is casino marketing? What are the main functions of casino marketing? Who are the people in charge of making sure casinos attract the attention it needs? What are the winning casino marketing strategies? By answering these questions and more, you can gain a solid grasp on how to best advertise your gambling establishment in order to attract both high-rollers and casual gamblers alike. What is Casino Marketing? One of many things that must be kept in mind when you’re exploring casino marketing strategies is what exactly should you market. The easy answer to that question would be everything, but let’s dig a little deeper [...]
Casino Email Senders Are Being Canceled ❌
This video serves as an urgent wake-up call for casino marketers and technologists. Andrew Kordek from iPost recently attended a specialized conference focused on Casino Marketers and Technologists. He was fortunate enough to share insights from his team’s recent research. The findings are somewhat unsettling, especially if you're in the casino, sports betting, or general gambling industry. The Startling Discovery iPost's marketing team has uncovered a list of about 36 Email Service Providers (ESPs) whose acceptable use policies specifically forbid companies engaged in gambling activities from using their platforms. See the full list here: https://www.ipost.com/casino-prohibited/ This might not sound like big news, but here’s the kicker: many ESPs categorize casinos and gambling companies alongside high-risk [...]
Casino Marketing: Master These 3 Emails in 2023
Join Andrew Kordek of iPost and special guest Mike Austin, the CEO and co-founder of Fresh Relevance, as they jump into casino marketing through email. With 40+ years of combined experience in the field, they discuss the 3 pivotal emails that every casino gaming operator, or any travel and service organization, should incorporate in their marketing strategy. From a powerfully personalized welcome email to a meticulously crafted cart abandonment sequence and a thoughtful post-visit engagement strategy, these industry experts reveal how to humanize your emails and make the most of your customer data to encourage repeat business and sustain strong relationships with your clients. Stay tuned to the end for a comprehensive breakdown of strategies, [...]
iPost joins the Association of Gaming Equipment Manufacturers (AGEM)
SAN MATEO, CALIF., Feb 24, 2022 iPost, the enterprise email marketing and automation provider is honored to announce that it has become an Associate Member of the Association of Gaming Equipment Manufacturers (AGEM) Associate Membership of iPost has been unanimously approved by the Board of Directors of the Association of Gaming Equipment Manufacturers (AGEM). iPost, the enterprise email marketing, and automation provider is honored to announce that it has become an Associate Member of the Association of Gaming Equipment Manufacturers (AGEM). AGEM is a leading non-profit association representing manufacturers and suppliers of electronic gaming devices, lotteries, systems, table games, key components, and support products and services for the gaming industry. “iPost’s commitment to the casino and gaming industries made [...]
Introducing a New Email Campaign Type: Re-Welcome Email
THE NEW DORMANTS: I would like to introduce you to Sara and Bob, the new dormants. They are email subscribers you acquired several months ago via an aggressive and expensive digital marketing campaign. We have several points of valuable data on Sara and Bob that were captured during the sign-up process and have been sending them 3 emails a week for months. The problem is that they have not converted. In fact, they haven't engaged with your email program for 9 weeks despite our amazing creative and offers. The new dormants are subscribers who have signed up in the last 3-9 months to email marketing campaigns and have not converted, and their email engagement has gradually [...]
How to Be a Trusted Partner
In business school, aspiring marketers are taught to focus on customer acquisition and customer retention, meaning loyalty. But without establishing trust, there is little chance of loyalty or repeat customers. Trust is the most overlooked—and possibly most important—factor when it comes to customer retention. Trust is not something to be gained from a single marketing technique or data point. Trust is earned! Trust between organizations or people comes from a relationship and it builds over time, with every interaction and touchpoint. Your goal is to become that trusted partner. You want your business to be more than just another vendor. What makes someone a trusted partner? A trusted partner is someone you can bounce ideas off, [...]
iPost Receives SOC 2 Type I Attestation – Independent Audit Verifies iPost’s Internal Controls and Processes
SAN MATEO, CALIF. (PRWEB) SEPTEMBER 12, 2019 iPost, an email marketing platform, announced that it has completed its SOC 2 Type I audit. This attestation provides evidence that iPost has a strong commitment to deliver high quality services to its clients by demonstrating they have the necessary internal controls and processes in place. SOC 2 engagements are based on the AICPA’s Trust Services Criteria. SOC 2 audit reports focus on a service organization’s non-financial reporting controls as they relate to security, availability, processing integrity, confidentiality, and privacy of a system. KirkpatrickPrice’s audit report verifies the suitability of the design of iPost’s controls to meet the standards for these criteria. “We saw so many companies in our space riding on the [...]
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