Featured Posts
Doing an ESP Migration? Avoid These 7 Pitfalls
For Basic ESP Q & A, refer to this previous post for What is an ESP?. You thought going through the ESP selection process was hard? It might look like a walk in the park compared to the actual ESP migration. Moving from one ESP to another involves many different people and parts, and how well you do the [...]
Are Long Emails Bad? How Long Should an Email Be?
Are Long Emails Bad? You Have Been Mislead. In recent years people in the email industry have led you to believe that you should stop writing long emails because email subscribers don't read long emails anymore. Email marketing strategists and thought leaders have subsequently encouraged you to write shorter emails (50 to 125 words - 200 words) or image-heavy [...]
Silent Marketing Solution: Use Email Analytics to Best Engage Silent Subscribers
What are the best email analytics to help determine which subscribers are bringing you down? As digital consumers, we’ve all been through this scenario of disillusionment: You land at a website and you like what you see. You subscribe to the brand’s emails because you’re thinking this is the start of something. Then the emails start coming. They fail [...]
Gmail Inbox Deliverability – Prevent Gmail Spam
GMAIL IS EMAIL KING. Gmail is a big deal for B2C email marketers. Gmail email addresses can make up 40-80% of your list and cause headaches for marketers who need to have high inbox placement to be successful. Gmail has over 1.5 billion users, a vast email client market share, and is always innovating around the email experience while [...]
Marketing Cloud Alternatives: When You Want Features, Not Headaches
For all those marketers searching for marketing cloud alternatives, it’s a bit confusing, right? I mean, we’re talking about huge Fortune 100 companies that have been around for years and are so well-known that people make memes about using them. Yet marketers have experienced so many headaches that they are actively seeking out marketing cloud alternatives instead. I suspect [...]
Email Trends: 13 Email Marketing Trends Predictions for 2021
2020 SUCKED (1 Star ⭐) 2020 was a year of consolidation and regurgitation in the email industry. Companies merged, were bought, and even changed names, while the industry managed to talk about the same stuff that we were talking about 10-15 years ago. The operative words in the industry were personalization, automation, and the "New Normal." While 2020 did [...]
Restaurant Email Marketing Tasty Results with Images
Even with the best restaurant email marketing platform in the world, you’ll fail to deliver optimal email marketing results if you’re not using the right images. And by “right,” I mean the images your audience is drawn to and compelled by. You already know images are compelling because you’re human. If I were to publish this post without the [...]
How to Leverage Web Tracking Data for Informed Decisions
There’s no such thing as too much data in marketing and business, especially when it comes to web tracking data. As the saying goes, if you aren’t measuring, you aren’t improving. Informed decision-making is about getting out of your own head and putting yourself in the place of your potential customers. They want great products, excellent customer service, and [...]
10 Annoying Emails You Should Stop Sending in 2025
We all do things we wouldn’t like someone to do to us. We cut people off in traffic, pay bills late, and forget birthdays and anniversaries. It’s not because we’re bad people! We’re only human, and sometimes we get impatient, careless, busy, "hangry", or absentminded—or all of the above. We overlook, forget about or even ignore the Golden Rule that says do unto others as you want them to do unto you. Sometimes, we do this as email marketers, too, and we do unto others—our subscribers and customers—what we definitely do not want to be done unto us. Are you guilty of that occasional violation of the Golden Rule? Are you “that guy”—or gal? Are you sending annoying emails? [...]
Your Competitors’ Emails Are Better Than Yours
OK, I went out on a limb with that post title, I confess. Maybe your competitors’ emails aren’t better than yours. But do you know? Do you know how they compare? Do you know how your emails stack up against the emails of “those other guys”? It’s surprising to me how many marketers don’t subscribe to their competitors’ emails in order to see what they are up against. We’re all trying to stand out in the inbox. Shouldn’t we know what we are being compared to? I say yes, we should. The easiest and cheapest marketing research you’ll ever do Doing this kind of comparison won’t cost you a dime, nor take up much time. You [...]
15 Ways to Improve Automated Email Content
There’s a lot of logic that goes into wanting better email content while developing ways to improve automated email content in your email campaigns. However, when it comes to the email content, logic sometimes gets lost in the shuffle. We suspect that’s due in part to crafting these email messages as one-offs, and focusing more on the email campaign as a whole and not on the pieces and how they should work together. Yet, this email content has to be good in order to realize the benefits automated email content can provide. The content must be great as standalone messages and as messages working together as a coherent whole. How’s your automated email content? Does it [...]
Why Your Senderscore Matters More Than Your Credit Score
Why Does Your Senderscore Matter More Than Your Credit Score? Well, have you ever bought a house? Or a car? And your credit score was part of the equation that determined whether or not the sale would go through and at what rate? Officially known as a FICO score, that credit rating can be a make-or-break number for some consumers, and I know people who fret over that number and how high or low it is. In our world as email marketers, we have something similar to the credit score of the consumer world: We have the senderscore. The sender score can determine your sender reputation. And even though it has nothing to do with debt, it [...]
Think You’re not a Spammer? Think Again…
Are you a spammer? In recent years, we’ve heard of companies that are supposedly “too big to fail.” That notion is negotiable, but certainly, we have companies that are not too big to fail as well as not too big to spam. If you think of spammers as never-do-wells sitting in dark, dingy basement apartments trying to trick people into buying Viagra or Costa Rica, think again. And then make sure your own email marketing is legitimate and can’t be labeled as spam. Yes, you: Make sure you’re not a spammer. “But spammers, those are bad guys, right?” Sure, you’ve got your classic types of spam, like that poor Nigerian prince who can’t seem to get a [...]
Get the latest updates, training, and industry news
