Muckleshoot Casino Resort Partners with iPost, Inc. to Elevate Email Communications and Targeted Guest Engagement
Muckleshoot Casino Resort, the Pacific Northwest's premier gaming and hospitality destination, has chosen iPost to power its guest communication strategy, and we couldn't be prouder. Our platform is built for exactly this: solving the complex, data-driven challenges that high-volume casino marketing demands, from advanced segmentation to personalized offers delivered at scale. This partnership is a testament to iPost's growing role as the trusted email platform for world-class gaming properties. Read the full announcement from the Muckleshoot team below. FOR IMMEDIATE RELEASE Muckleshoot Casino Resort Partners with iPost, Inc. to Elevate Email Communications and Targeted Guest Engagement Auburn, WA — March 3, 2026 — Muckleshoot Casino Resort, the award-winning Pacific Northwest’s premier gaming, entertainment, and hospitality destination, has announced a [...]
Best Email Service Provider for STM Publishing (2026 Guide)
If you are evaluating the best email platform for STM publishing, you are probably not looking for a generic newsletter tool. You are looking for a platform that can handle the real complexity of scientific, technical, and medical publishing: content alerts, issue alerts, eTOCs, audience segmentation, monetization, deliverability, and the challenge of turning journal content into emails that people actually click. That is why this category should not be judged by the same standards as retail or general B2B email software. What STM Publishers Actually Need From an Email Platform The best email platform for STM publishing should help you do more than send announcements to your email list. It should help you: turn newly published [...]
Best Practices for Casino Player Acquisition (That Actually Turn Into Long-Term Value)
Best Practices for Casino Player Acquisition (That Actually Turn Into Long-Term Value) Casino visitation is booming again, and competition has never been tougher. In 2024, an estimated 122 million U.S. adults visited a casino in the past 12 months, with the average age on the floor trending younger every year. That means player acquisition isn’t just about getting more bodies through the door. It’s about acquiring the right players, capturing data from day one, and building profitable relationships through smart, tech-savvy marketing. In this guide, we’ll break down best practices for casino player acquisition, with a strong emphasis on email, data, and automation, and how a modern ESP like iPost helps casinos win. Along the way, [...]
What Is THEO in Casino Marketing?
If you work in casino marketing long enough, you’ll hear one metric referenced in every serious strategy conversation: THEO. But what is THEO in casino marketing and why does it matter more than actual loss? Let’s break it down in a way that’s practical, strategic, and directly tied to how modern casino marketing teams should be operating. What Is THEO in Casino Marketing? THEO stands for Theoretical Win (sometimes called “theoretical loss”). It represents the mathematical amount a casino expects to win from a player over time, based on: Coin-in (total wagered) House edge Game type Time on device Unlike actual win/loss, THEO is predictive and normalized, making it far more reliable for: Player valuation Offer [...]
iPost Reports 20% YoY Revenue Growth for 2025, Fueled by Strategic Expansion and Platform Innovation
iPost, the leading email sending platform built to solve real challenges in highly regulated and other data and content sensitive industries, including gaming, legal services, and scholarly/STM (science, technology, medical) publishing, today announced 20% year-over-year revenue growth for the full year 2025 compared to 2024. The company's consistent performance throughout the year reflects sustained demand for its ability to serve highly regulated industries with unmatched compliance, customer customizations, and personalization capabilities. iPost Reports 20% YoY Revenue Growth for 2025, Fueled by Strategic Expansion and Platform Innovation Ending 2025 with 20% year-over-year growth is a powerful validation of our focus on the enterprise marketer's needs.” — Cameron Kane, CEO SAN MATEO, Calif., Feb. 27, 2026 PRNewswire-PRWeb -- iPost, the leading [...]
How to Design Effective Casino Email Marketing Campaigns
Email is the one channel your competitors can’t fully see. They might notice your billboards, your paid search ads, even your social campaigns. But the email campaigns you send to players? That’s where the real strategy lives... Your offers, loyalty, PR, and player development all stitched together into one beautiful channel. The problem: most casino “email strategies” are really just a pile of one-off campaigns. If you want email to drive measurable gaming, hotel, and F&B revenue, you need to design campaigns as a system, grounded in player data, compliance, and a clear role for each send. This guide pulls together key ideas from our deep dives on Casino Email Marketing Strategies, tribal loyalty, casino PR, [...]
How Often Should You Email Your List? 2026 Guide for Casinos, Hotels, and Franchises
1-Minute Recap If you’re just here for the answer to “how often should you email your list?”, here’s the quick version: There’s no single magic number, but for most brands, 1–4 marketing emails per month to a broad list is the sweet spot where performance tends to hold up. For casinos, hotels, and franchises, frequency is a data problem, not a feelings problem. You should look at open rates, click through rates and unsubscribe rates together to decide whether to send more or less. As a starting point: Casinos: 1–2 broad email campaigns per week per engaged player segment + triggered trips/events + regulatory messages. Hotels: A lifecycle-driven cadence tied to browsing, booking, pre-arrival, in-stay, and [...]
Casino Marketing Specialists: What They Do, Why They Matter, and How to Choose One (2026 Guide)
Casino Marketing Specialists: Who Actually Grows the Casino? If you run a casino today, you’ve probably asked yourself: Who is truly responsible for driving profitable play and visits? What does a modern casino marketing specialist actually do? How do you tell a real expert from someone who just “does digital” for everyone? The days of throwing money at billboards and hoping for the best are gone. Now, the job of a casino marketing specialist is to help you: Attract the right guests Keep high-value players coming back Connect marketing to measurable gaming, hotel, and F&B revenue In this guide, we’ll unpack what casino marketing specialists really are, how they work, and how to evaluate potential partners [...]
Best Email Service Provider for Gaming (2026 Guide)
As Gaming Tightens Up, Who Actually Powers the Best Email? For gaming brands, email isn’t just another marketing channel anymore. It’s how you move players, protect them, and prove you’re in control. Today’s players and guests interact with casinos, sportsbooks, and iGaming brands through: Real-time odds and offers Cross-property comps and rewards Regulatory and responsible gaming communications Player development and host outreach Loyalty, hotel, and on-property experiences Behind all of that sits one critical question: “What is the best email service provider for gaming – not just another B2C ESP?” This guide breaks down what actually makes an ESP “best” for casinos and gaming—and why iPost leads the category in 2026, with SendX and Litmus as [...]
Casino Public Relations: Email Marketing Strategy Guide
Updated Feb 2026. Casino public relations (PR) and marketing demand exceptional precision and expertise. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed PR strategy drives customer engagement and protects brand reputation. In the modern era, email marketing has emerged as a powerful yet underused tool in casino PR. This report explores how casinos can leverage their owned email lists as a PR channel – backed by real performance data, strategic insights, and actionable tips for marketing directors and communications executives. What is Casino Public Relations? In the casino industry, public relations encompasses managing the casino’s reputation, communicating key messages to the public and stakeholders, and handling crises [...]
iPost’s Email Expert Andrew Kordek to Present ‘Kick A$$ Email Marketing’ Session at Casino Marketing Boot Camp
iPost, the leading email sending platform built to solve real challenges in highly regulated and other data and content sensitive industries, including gaming, legal services, and scholarly/STM (science, technology, medical) publishing, today announced 20% year-over-year revenue growth for the full year 2025 compared to 2024. The company's consistent performance throughout the year reflects sustained demand for its ability to serve highly regulated industries with unmatched compliance, customer customizations, and personalization capabilities. iPost announces Andrew Kordek will lead a featured session on "Kick A$$ Email Marketing" at the upcoming Casino Marketing Boot Camp in New Orleans. Email marketing remains the most effective channel for player development, engagement, & loyalty in the casino industry. Today's players expect personalized experiences beyond generic [...]
How Casinos, Hotels, and Franchises Can Beat “Average” CTR in 2026
1-Minute Recap If you only skim, here’s the playbook: “Average” CTR is not your ceiling. Recent benchmarks put the average email click-through rate around 2–2.5%, with 3.5%+ considered excellent. On paid channels, typical ad CTRs are even lower (e.g., ~0.8–1.5% on TikTok/Meta, ~0.5–0.6% on YouTube), which is why “average CTR” content feels so pessimistic. Casinos, hotels, and franchises have unfair advantages: rich first-party data, repeat visits, strong offers, and loyal segments. Used properly, those should put you above generic benchmarks. To beat “average” CTR, you need to do five things consistently: Hyper-target the right audience, not everyone on the list Align offer + message + landing page for each segment Trigger messages at high-intent moments (visits, bookings, [...]
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