Casino Marketing Specialists: What They Do, Why They Matter, and How to Choose One (2026 Guide)
Casino Marketing Specialists: Who Actually Grows the Casino? If you run a casino today, you’ve probably asked yourself: Who is truly responsible for driving profitable play and visits? What does a modern casino marketing specialist actually do? How do you tell a real expert from someone who just “does digital” for everyone? The days of throwing money at billboards and hoping for the best are gone. Now, the job of a casino marketing specialist is to help you: Attract the right guests Keep high-value players coming back Connect marketing to measurable gaming, hotel, and F&B revenue In this guide, we’ll unpack what casino marketing specialists really are, how they work, and how to evaluate potential partners [...]
Best Email Service Provider for Gaming (2026 Guide)
As Gaming Tightens Up, Who Actually Powers the Best Email? For gaming brands, email isn’t just another marketing channel anymore. It’s how you move players, protect them, and prove you’re in control. Today’s players and guests interact with casinos, sportsbooks, and iGaming brands through: Real-time odds and offers Cross-property comps and rewards Regulatory and responsible gaming communications Player development and host outreach Loyalty, hotel, and on-property experiences Behind all of that sits one critical question: “What is the best email service provider for gaming – not just another B2C ESP?” This guide breaks down what actually makes an ESP “best” for casinos and gaming—and why iPost leads the category in 2026, with SendX and Litmus as [...]
Casino Public Relations: Email Marketing Strategy Guide
Updated Feb 2026. Casino public relations (PR) and marketing demand exceptional precision and expertise. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed PR strategy drives customer engagement and protects brand reputation. In the modern era, email marketing has emerged as a powerful yet underused tool in casino PR. This report explores how casinos can leverage their owned email lists as a PR channel – backed by real performance data, strategic insights, and actionable tips for marketing directors and communications executives. What is Casino Public Relations? In the casino industry, public relations encompasses managing the casino’s reputation, communicating key messages to the public and stakeholders, and handling crises [...]
iPost’s Email Expert Andrew Kordek to Present ‘Kick A$$ Email Marketing’ Session at Casino Marketing Boot Camp
iPost, the leading email sending platform built to solve real challenges in highly regulated and other data and content sensitive industries, including gaming, legal services, and scholarly/STM (science, technology, medical) publishing, today announced 20% year-over-year revenue growth for the full year 2025 compared to 2024. The company's consistent performance throughout the year reflects sustained demand for its ability to serve highly regulated industries with unmatched compliance, customer customizations, and personalization capabilities. iPost announces Andrew Kordek will lead a featured session on "Kick A$$ Email Marketing" at the upcoming Casino Marketing Boot Camp in New Orleans. Email marketing remains the most effective channel for player development, engagement, & loyalty in the casino industry. Today's players expect personalized experiences beyond generic [...]
How Casinos, Hotels, and Franchises Can Beat “Average” CTR in 2026
1-Minute Recap If you only skim, here’s the playbook: “Average” CTR is not your ceiling. Recent benchmarks put the average email click-through rate around 2–2.5%, with 3.5%+ considered excellent. On paid channels, typical ad CTRs are even lower (e.g., ~0.8–1.5% on TikTok/Meta, ~0.5–0.6% on YouTube), which is why “average CTR” content feels so pessimistic. Casinos, hotels, and franchises have unfair advantages: rich first-party data, repeat visits, strong offers, and loyal segments. Used properly, those should put you above generic benchmarks. To beat “average” CTR, you need to do five things consistently: Hyper-target the right audience, not everyone on the list Align offer + message + landing page for each segment Trigger messages at high-intent moments (visits, bookings, [...]
The Future of Casino Email: AI, Personalization & Predictive Offers
Email is still a casino’s highest-ROI digital channel, but commoditized “batch-and-blast” campaigns are fading fast. Casinos that win the inbox will combine artificial intelligence (AI), dynamic personalization, and predictive analytics to create one-to-one player experiences at scale. Below is a concise look at the trends that matter—and how to prepare your program today. (Need a refresher on casino marketing basics? Start with our Casino Marketing 101 guide) AI Turns Big Data into Real-Time Decisions Modern casino CRMs capture millions of data points, loyalty card swipes, POS spend, game preference, mobile-app behavior. AI models crunch that data in seconds to predict a player’s next best offer or ideal send time. A recent McKinsey research on personalization found [...]
Email Compliance Software: What Enterprise Marketers Need to Know
If you’re an enterprise marketer in casino & gaming, publishing, or franchise development, your email program lives under a microscope. You’re not just worried about opens and clicks. You’re juggling: Regulatory scrutiny (GDPR, CCPA/CPRA, state privacy laws, gaming regulators, franchise agreements) Complex, high-risk data (Player IDs, loyalty data, subscriber billing, franchise locations) Multiple brands, markets, and teams all trying to send emails at once That’s why email compliance software isn’t “nice to have” anymore. It’s the set of email compliance tools, processes, and platform capabilities that keep your compliant email marketing running safely and profitably. And spoiler: your ESP is either helping with that… or quietly making it worse. What Is Email Compliance Software, Really? Let’s [...]
What Enterprise Email Platforms Are Built for Highly Regulated Industries?
Most “enterprise” email marketing platforms were built for broad B2C use cases. We're talking about retail, ecommerce, and generic digital brands. But if you’re running a casino, sportsbook, tribal or commercial gaming operation, hospitality group, franchise system, financial services brand, or a regulated publisher, your world looks very different. You’re not just trying to send emails and boost engagement. You’re dealing with sensitive data, strict regulators, multi-state rules, and a constant need to protect customer data and other sensitive information from unauthorized access, all while still driving long term business growth. So the real question isn’t “Which ESP has the best UI?” It’s: Which enterprise email platforms are actually built for highly regulated, data-sensitive industries? What [...]
iPost Expands Product Offering into the UK, Canada, and EU
iPost, the leading email sending platform built to solve real challenges in highly regulated and other data and content sensitive industries, including gaming, legal services, and scholarly/STM (science, technology, medical) publishing, today announced 20% year-over-year revenue growth for the full year 2025 compared to 2024. The company's consistent performance throughout the year reflects sustained demand for its ability to serve highly regulated industries with unmatched compliance, customer customizations, and personalization capabilities. iPost Expands Product Offering into the UK, Canada, and EU This expansion reflects the trust our global customers place in iPost and marks the next step in our evolution. We're delivering a powerful, flexible, compliant platform worldwide while meeting local laws.” — Marco Marini, COO SAN MATEO, Calif., [...]
Email Marketing for Gambling: Drive Engagement, Retention & Revenue
TL;DR Email marketing remains one of the most powerful tools for player acquisition, engagement and retention. With an average open rate of ~21.6%, operators must go beyond standard blasts by harnessing player data, personalization, automation, and responsible marketing practices. This guide will show you how to build a gambling-friendly casino email marketing strategy that complies with regulations, maximizes ROI and supports long-term loyalty. 1. Why Email Still Matters for Gambling & Casinos The gambling and online casino industry is growing fast and shifting increasingly into digital channels. For example, the U.S. online and digital channel now accounts for ~30 % of commercial gaming revenue, up from ~13 % in 2021. Email offers direct access, low incremental [...]
iPost Reports Over 50% Growth in Q3 2025, Driven by Strong Demand Across Gaming, Hospitality, and Enterprise Sectors
iPost is a leading enterprise email and marketing automation platform built for highly regulated and data-sensitive industries such as gaming, hospitality, entertainment, and financial services. iPost announced a 50% yr-over-yr growth in Q3 2025 compared to Q3 2024 attributed to a growing customer base, deeper platform adoption, & strategic partnerships Our Q3 growth reflects our customers’ trust in iPost and our team’s dedication to delivering a flexible, high-performance platform for today’s enterprise marketers.” — Cameron Kane, CEO SAN MATEO, CA, UNITED STATES, November 10, 2025 /Source/ -- iPost, the leading enterprise email and marketing automation platform built for the gaming, hospitality, publishing and entertainment industries, today announced a 50% year-over-year growth in Q3 2025 compared to the same period [...]
7 Tactics The Gambling And Casino Industry Needs to Implement
Updated August 2024 → Updated April 2026 What’s the secret to mastering casino marketing in 2026? What marketing tactics do modern casinos use to attract and retain players, both on property and via online casinos? How do you launch a digital marketing strategy casino promotion idea that truly delivers ROI? In this updated guide, we unveil seven casino marketing strategies the gambling, casino, and gaming industry must deploy in 2026 to thrive in an accelerating digital landscape. 1) Advanced Digital Marketing Digital marketing continues to evolve, and casinos and gambling brands must stay ahead by leveraging the latest technologies. It's not optional. Brands that lean too heavily on legacy channels (billboards, linear TV) are being outpaced [...]
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