GMAIL IS EMAIL KING. Gmail is a big deal for B2C email marketers. Gmail email addresses can make up 40-80% of your list and cause headaches for marketers who need to have high inbox placement to be successful. Gmail has over 1.5 billion users, a vast email client market share, and is always innovating around the email experience while continuously improving its algorithms to determine inbox placement and delivery of your messages. They are demanding that marketers become better at email marketing, and we at iPost agree. We understand your goal is to prevent mail to Gmail users from being blocked or sent to spam. GMAIL ALGORITHM HACKS Let's be clear; there are no hacks or [...]
2020 SUCKED (1 Star ⭐) 2020 was a year of consolidation and regurgitation in the email industry. Companies merged, were bought, and even changed names, while the industry managed to talk about the same stuff that we were talking about 10-15 years ago. The operative words in the industry were personalization, automation, and the "New Normal." While 2020 did suck, it quickly reminded us that pivoting our strategies was not a bad thing, and those that were quick and agile faired far better than those that just followed. Email Marketing Trends Predictions In 2021, more of the same will happen across the industry. Companies will consolidate, and "personalization" will be a hot topic of many posts [...]
By now, you have been inundated with blog posts, webinars, and whitepapers that show all of the good email tactics you can employ in Q4 to end 2020 on a high note for revenue in your digital marketing program. If we wanted to conform to everyone else with a uniform marketing tactic, we would, but given our unique approach to hitting send in the modern-day ESP is slightly different from most, we thought a more direct approach would be best. Bad Email Tactic Examples: Tactic #1 Never employ a COO strategy! Like a COI (confirmed opt-in), don't create an email that your email list must click on to opt-out of your email program. Tactic #2 OOPS. [...]
Effective Restaurant Marketing: Your Restaurant Email Deliverability Isn't Good (Yet) On a scale of 1 to 10, with 10 being the highest, how would you rank the deliverability rate of your restaurant email marketing? Deliverability often doesn’t get a 10—either in importance or performance—because many digital marketing gurus often think deliverability ends with clicking the send button. Yet there is much more to it than that, and business owners have much to be gained by both learning more about deliverability and taking steps to continuously improve it in order to improve your restaurant email marketing. The Difference Between Emails Sent and Emails Delivered Let’s start with a common misconception: the difference between emails sent [...]
Why Does Your Senderscore Matter More Than Your Credit Score? Well, have you ever bought a house? Or a car? And your credit score was part of the equation that determined whether or not the sale would go through and at what rate? Officially known as a FICO score, that credit rating can be a make-or-break number for some consumers, and I know people who fret over that number and how high or low it is. In our world as email marketers, we have something similar to the credit score of the consumer world: We have the senderscore. The sender score can determine your sender reputation. And even though it has nothing to do with debt, it [...]
Are you a spammer? In recent years, we’ve heard of companies that are supposedly “too big to fail.” That notion is negotiable, but certainly, we have companies that are not too big to fail as well as not too big to spam. If you think of spammers as never-do-wells sitting in dark, dingy basement apartments trying to trick people into buying Viagra or Costa Rica, think again. And then make sure your own email marketing is legitimate and can’t be labeled as spam. Yes, you: Make sure you’re not a spammer. “But spammers, those are bad guys, right?” Sure, you’ve got your classic types of spam, like that poor Nigerian prince who can’t seem to get a [...]
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