Email Marketing2022-02-10T15:36:00-07:00
Blog: Email Marketing News
Blog: Email Marketing News
Blog: Email Marketing News
  • Understanding Email Open Rates

Understanding Email Open Rates (Updated for 2026)

Updated November 2025. Understanding email open rates is crucial for optimizing your email marketing campaigns and driving engagement. Whether you’re a seasoned marketer or just starting, mastering this key metric can have a major impact on your campaign’s success. Among these metrics, email open rates stand out as a fundamental indicator of your email’s initial performance, acting as a gateway to further engagement through click-through and click-to-open rates (CTRs and CTORs). This blog will help you understand what constitutes a good open rate, how to improve it, and how privacy changes are impacting the way we interpret email performance today. What is an Email Open Rate? An open rate is a metric used in email marketing [...]

By |November 24th, 2025|Categories: Best Practices, Email Marketing, Featured|Tags: , , , |
  • how to spot fake emails

How to Spot Fake Email Addresses Easily

How to Spot Fake Email Addresses Easily Email communication remains a cornerstone of both personal and business interactions. However, with 7.9 billion emails registered, the prevalence of fake or invalid email addresses has also risen. These fake addresses can harm your marketing efforts, lead to bounced emails, and even expose your network to security risks. In this guide, we'll explore various methods and tools to help you spot fake email addresses easily and ensure your email lists remain clean and effective. Email Verification Email verification is the process of ensuring that an email address is valid and active. This process is crucial for several reasons, including improving email deliverability, enhancing sender reputation, and safeguarding against potential security breaches. By verifying email addresses, you can avoid sending emails to non-existent or inactive addresses, thus reducing bounce rates and increasing the effectiveness of your email campaigns. Benefits of Email Verification Improved Deliverability: Verified emails are more likely to reach the recipient's inbox, boosting your communication success rate. Enhanced Sender Reputation: Keeping your email list clean helps maintain a positive sender reputation, which is crucial for avoiding spam filters. Cost-Effective Marketing: By targeting only valid email addresses, you can optimize your marketing budget and achieve better ROI. Security Enhancement: Verifying emails can help prevent phishing attacks and reduce the risk of data breaches. How to Check If an Email Address Is Valid There are several methods and tools available to check the validity of an email address. Let's explore some of the most effective options. Manual Email Verification Manual verification involves checking the email address format and domain manually. Although this method can be time-consuming, it is a straightforward way to identify obvious errors. Check the Format: Ensure the email address follows the standard format: local-part@domain. For example, john.doe@example.com. Validate the Domain: Verify that the domain exists and is configured to receive emails. You can do this by using a domain lookup tool or checking the domain's website. Using Email Verification Tools Several email verification tools can automate the process and provide more accurate results. These tools can check for valid email formats, existing domains, and active mail servers. Email Verifier Free: Many tools offer free basic email verification services. These tools typically check for syntax errors, domain validity, and mail server response. Email Domain Validation: This process involves checking if the domain is valid and configured to receive emails. Most verification tools perform this check automatically. Email Age Checker: Some tools can provide information about the age of an email address, helping you identify potentially fake or disposable emails. Check Mail ID Valid: Use tools to verify if the specific email ID exists on the server. This step is crucial for ensuring the address is active. Email Verification Companies Webbula – Industry leader in email hygiene, data enhancement, and threat detection. Exceptional at spotting [...]

By |November 24th, 2025|Categories: Best Practices, Email Marketing, Featured|Tags: , |
  • Compelling Emails: A Visual Guide for Associations and Non-Profits

Compelling Emails: A Visual Guide for Associations and Non-Profits

Introduction An inbox is a crowded place these days. Besides the general noise and deals, subscribers are inundated with asks of all kinds from brands. Associations and Non-Profits have an even bigger task at gaining the subscriber's attention and conversion, so a solid strategy coupled with high-performing creative is essential. Compelling emails are important. Here are ten examples of Association and Non-Profit emails Email Designs that we love at iPost. Take Action Email Feeding America In America, 1 in 9 people struggle with hunger. The Feeding America network is the nations' largest domestic hunger-relief organization. When the Hunger Action Month arrived in our inbox, we immediately noticed their direct and very [...]

By |November 20th, 2025|Categories: Associations, Best Practices, Email Marketing, Featured|Tags: , , |
  • Email Marketing for Gambling

Email Marketing for Gambling: Drive Engagement, Retention & Revenue

TL;DR Email marketing remains one of the most powerful tools for player acquisition, engagement and retention. With an average open rate of ~21.6%, operators must go beyond standard blasts by harnessing player data, personalization, automation, and responsible marketing practices. This guide will show you how to build a gambling-friendly casino email marketing strategy that complies with regulations, maximizes ROI and supports long-term loyalty. 1. Why Email Still Matters for Gambling & Casinos The gambling and online casino industry is growing fast and shifting increasingly into digital channels. For example, the U.S. online and digital channel now accounts for ~30 % of commercial gaming revenue, up from ~13 % in 2021. Email offers direct access, low incremental [...]

By |November 16th, 2025|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
  • 7 Types of Emails Your Institution Needs to Send

Email Marketing for Higher Education: 7 Types of Emails Your Institution Needs to Send

Email marketing for higher education is an effective way for educational institutions to reach their target audience, engage with current and prospective students, and increase visibility and engagement. Adhering to email marketing best practices and sending the right types of emails is essential for any successful email marketing strategy. It’s also incredibly beneficial to create and utilize higher education email templates. In this blog post, we’ll be discussing the seven types of emails higher education institutions need to send to make the most out of email marketing. From automated welcome emails to event reminders and updates, we’ll discuss how each type of email can help higher education marketers reach their goals. So, let’s get started! [...]

  • Email Best Practices for Higher Education

9 Email Marketing Best Practices for Higher Education

When you hear the term “best practice” in email marketing for higher education, your mind whisks away to some magical place for a moment, allowing you to consider what life would be like if you had all of them in place.  Then reality hits, and you begin to question if any of those “best practices” are even doable inside your marketing organization.  The truth is that “best practices” are simply guidelines written for the masses in marketing and are sometimes not even relatable to your vertical.  There are fundamental email best practices like not buying lists, permissioning, handling of data, and ensuring that you comply with privacy and spam laws. However, there are no generally accepted [...]

  • ai vs human creativity

AI vs. Human Creativity in Email Marketing: Finding the Perfect Blend

TL;DR AI can write, segment, and send faster than any human, but it can’t feel.The most effective email marketing today combines machine intelligence with human creativity to craft messages that predict behavior and build emotional connection. Marketers who master this balance will dominate inboxes in 2026 and beyond. The Automation Advantage AI has changed what’s possible in email marketing.From predictive send times to real-time personalization, tools like iPost’s AI-powered personalization engine are helping brands send smarter, faster, and more relevant campaigns. AI’s biggest strengths? Speed: It can generate subject lines, test variations, and optimize send times instantly. Scale: AI analyzes behavior across thousands of subscribers at once. Precision: Data models predict which offers will drive engagement [...]

By |October 26th, 2025|Categories: Best Practices, Email Marketing, Featured|Tags: , , , |
  • How AI changes casino email

How AI Is Changing Casino Email Marketing: Smarter Campaigns

TL;DR AI is transforming casino email marketing by turning data into real-time personalization and predictive insights. Casinos that embrace AI-powered tools like iPost can anticipate player behavior, automate engagement, and drive long-term loyalty — all while maintaining compliance and trust. The future of casino marketing isn’t just data-driven. It’s AI-intuitive. The casino industry has always thrived on precision, the right game, the right player, the right moment. Now, AI is bringing that same precision to email marketing, helping casinos create smarter campaigns that don’t just inform, they predict, personalize, and perform. In a world where players expect instant, relevant communication, AI is transforming how casinos build relationships and drive loyalty far beyond the gaming floor. The [...]

By |October 18th, 2025|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
  • iPost Field Manual For Better Franchise Email

Field Manual: Email Marketing for Franchises

Introduction If you are a marketer inside a franchise organization, email marketing for franchise is an effective and cost-efficient way to connect with current and future customers. While most consumers love to hate email and claim that they get too much, they are addicted to it. People check email while driving, in bed, on vacation, in the bathroom, and even at the dinner table. Consumer content consumption continues to rise, but retention and patience are decreasing. Email is here to stay despite what some critics think, but email marketing is hard and gets more complex as the channel evolves. A well-run franchise email program drives incremental value and influences revenue, and it doesn't matter if [...]

  • Casino Marketing 101: 4 Ways to Generate More Casino Advertising Revenue

4 Ways to Generate More Casino Advertising Revenue

TL;DR Generating more casino advertising revenue in 2026 means embracing digital-first strategies — from influencer and podcast partnerships to personalized email automation. The most successful casino marketers are combining AI-driven targeting, data-backed campaigns, and content that builds long-term loyalty. Let’s explore four practical ways to turn your casino’s marketing efforts into measurable ROI. The Shift in Casino Advertising Casinos spend millions creating unforgettable on-site experiences — lights, sound, design, and entertainment — but too often, digital marketing doesn’t get the same attention. As audiences move across devices and platforms, your ability to generate revenue now depends on how effectively you can deliver personalized, compliant, and measurable marketing campaigns. According to PwC’s Global Entertainment and Media Outlook [...]

By |October 12th, 2025|Categories: Email Marketing, Featured, Gaming|Tags: , , , |
  • how to market an online casino

How to Market an Online Casino in 2026

TL;DR Marketing an online casino in 2026 means balancing creativity with compliance. Success depends on data-driven marketing campaigns, AI automation, and social media marketing that connects with loyal customers across every channel. Use email personalization, search engine optimization (SEO), and precise targeting to increase brand awareness and player lifetime value — while staying compliant and responsible. The online gambling space is exploding — but so is the competition. With new regulations, player expectations, and marketing restrictions, online casino operators can’t rely on traditional advertising anymore. Success in 2026 will belong to the brands that embrace data-driven personalization, automation, and responsible marketing practices across every digital channel. Whether you’re a digital-only operator, an established resort expanding online, [...]

By |October 11th, 2025|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
  • Franchise Development – Increasing the number of Leads & shortening the sales cycle In speaking with many franchise development leaders, there is a nagging challenge with getting more qualified leads into the funnel. Once those names are in the fran dev sales cycle, the second challenge is to identify which of those folks are just kicking tires from the ones who are truly interested in becoming a franchisee . Trying to pursue those tire kickers who have little intention of buying or can’t qualify, is a waste of resources that could be better used in pursuing those how raised their hand and want to start the discussion. New Leads: Image if you will, the fran dev team having visibility into everyone who visits your “become a franchise” page, who do NOT fill out the form. Today, you likely only see those folks who visit the page, complete the form and hits submit. Those names go into your CRM for follow up. Visitors visit the page and ‘abandon” the form for many reasons, some are interruptions, phone ringing, time for dinner, etc. Maybe they are just exploring what it takes to become a business owner. Regardless, wouldn’t you like the chance to start the discussion? Even if they are not ready now, you can always nurture them with an email automation to keep your brand front and center. Tire kicker or hot lead: The other challenge: is once those individuals do submit the form, identifying who are real and who is not. Like separating the wheat from the chaff. Understanding your ideal customer profile and building a persona for those who you’d classify as HOT and leverage a lead/engagement scoring solution to score your leads based in part by your persona AND weaving in their behaviors. For example: Your ideal profile is: married couple, college educated, live in Texas, NC, MO, etc. are currently employed in service or food service as a district manager or regional manager and have $200,000 available to invest. A new lead comes in and you score that person based on how close they match your ICP. Scoring goes further and takes into account their behavior with emails, phone calls, etc. If for example a triggered thank you email has a link to “learn more”, you might assign a greater score to those folks who “click” the link and complete the secondary questionnaire, than those who don’t even open the thank you email. That way those who have the higher score are more ripe for follow up. Having this kind of visibility into your leads database can help to save you time, reduce sales cycles and ultimately help you meet your franchise development goals.

Franchise Development: Increase Number of Leads and Shorten Sales Cycle

Franchise development is getting harder, not because the interest isn’t there, but because identifying real buyers in a noisy world takes more precision than ever. Franchise development leaders routinely face two major roadblocks: generating more qualified leads, and quickly separating serious prospects from casual “tire kickers.” The problem isn’t just lead volume. It’s the lack of visibility into prospect behavior before they ever fill out a form, combined with outdated follow-up models that treat every inquiry the same. The result? Longer sales cycles, wasted energy, and missed opportunities. But with better behavioral data and smarter email automation, franchise development teams can finally see who’s truly interested, nurture them at scale, and focus their time where it [...]

By |October 10th, 2025|Categories: Email Marketing, Featured, Franchises|Tags: , , |

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