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The 20 Do’s & Don’ts for Association Email Marketing
Introduction The biggest question that many Associations have regarding Association email marketing is, “What are the best practices I should adopt?” There are fundamental best practices such as not purchasing lists, privacy, compliance, and those that minimize risk. However, the best practices we will focus on assume that the fundamentals are in place. We will be looking at [...]
Compelling Emails: A Visual Guide for Associations and Non-Profits
Introduction An inbox is a crowded place these days. Besides the general noise and deals, subscribers are inundated with asks of all kinds from brands. Associations and Non-Profits have an even bigger task at gaining the subscriber's attention and conversion, so a solid strategy coupled with high-performing creative is essential. Compelling emails are important. Here are ten examples [...]
Email Marketing for Gambling: Drive Engagement, Retention & Revenue
TL;DR Email marketing remains one of the most powerful tools for player acquisition, engagement and retention. With an average open rate of ~21.6%, operators must go beyond standard blasts by harnessing player data, personalization, automation, and responsible marketing practices. This guide will show you how to build a gambling-friendly casino email marketing strategy that complies with regulations, maximizes ROI [...]
Email Marketing for Higher Education: 7 Types of Emails Your Institution Needs to Send
Email marketing for higher education is an effective way for educational institutions to reach their target audience, engage with current and prospective students, and increase visibility and engagement. Adhering to email marketing best practices and sending the right types of emails is essential for any successful email marketing strategy. It’s also incredibly beneficial to create and utilize higher education [...]
9 Email Marketing Best Practices for Higher Education
When you hear the term “best practice” in email marketing for higher education, your mind whisks away to some magical place for a moment, allowing you to consider what life would be like if you had all of them in place. Then reality hits, and you begin to question if any of those “best practices” are even doable inside [...]
AI vs. Human Creativity in Email Marketing: Finding the Perfect Blend
TL;DR AI can write, segment, and send faster than any human, but it can’t feel.The most effective email marketing today combines machine intelligence with human creativity to craft messages that predict behavior and build emotional connection. Marketers who master this balance will dominate inboxes in 2026 and beyond. The Automation Advantage AI has changed what’s possible in email marketing.From [...]
How AI Is Changing Casino Email Marketing: Smarter Campaigns
TL;DR AI is transforming casino email marketing by turning data into real-time personalization and predictive insights. Casinos that embrace AI-powered tools like iPost can anticipate player behavior, automate engagement, and drive long-term loyalty — all while maintaining compliance and trust. The future of casino marketing isn’t just data-driven. It’s AI-intuitive. The casino industry has always thrived on precision, the [...]
Field Manual: Email Marketing for Franchises
Introduction If you are a marketer inside a franchise organization, email marketing for franchise is an effective and cost-efficient way to connect with current and future customers. While most consumers love to hate email and claim that they get too much, they are addicted to it. People check email while driving, in bed, on vacation, in the bathroom, [...]
The 20 Do’s & Don’ts for Association Email Marketing
Introduction The biggest question that many Associations have regarding Association email marketing is, “What are the best practices I should adopt?” There are fundamental best practices such as not purchasing lists, privacy, compliance, and those that minimize risk. However, the best practices we will focus on assume that the fundamentals are in place. We will be looking at those that YOU must implement using your creativity and leveraging the experience of a vendor or a group of experienced people who have seen and done it all - the ones that incrementally will move the needle on your email marketing program. This post is written from 21 years of email experience on the client, agency, and [...]
Compelling Emails: A Visual Guide for Associations and Non-Profits
Introduction An inbox is a crowded place these days. Besides the general noise and deals, subscribers are inundated with asks of all kinds from brands. Associations and Non-Profits have an even bigger task at gaining the subscriber's attention and conversion, so a solid strategy coupled with high-performing creative is essential. Compelling emails are important. Here are ten examples of Association and Non-Profit emails Email Designs that we love at iPost. Take Action Email Feeding America In America, 1 in 9 people struggle with hunger. The Feeding America network is the nations' largest domestic hunger-relief organization. When the Hunger Action Month arrived in our inbox, we immediately noticed their direct and very [...]
Email Marketing for Gambling: Drive Engagement, Retention & Revenue
TL;DR Email marketing remains one of the most powerful tools for player acquisition, engagement and retention. With an average open rate of ~21.6%, operators must go beyond standard blasts by harnessing player data, personalization, automation, and responsible marketing practices. This guide will show you how to build a gambling-friendly casino email marketing strategy that complies with regulations, maximizes ROI and supports long-term loyalty. 1. Why Email Still Matters for Gambling & Casinos The gambling and online casino industry is growing fast and shifting increasingly into digital channels. For example, the U.S. online and digital channel now accounts for ~30 % of commercial gaming revenue, up from ~13 % in 2021. Email offers direct access, low incremental [...]
Email Marketing for Higher Education: 7 Types of Emails Your Institution Needs to Send
Email marketing for higher education is an effective way for educational institutions to reach their target audience, engage with current and prospective students, and increase visibility and engagement. Adhering to email marketing best practices and sending the right types of emails is essential for any successful email marketing strategy. It’s also incredibly beneficial to create and utilize higher education email templates. In this blog post, we’ll be discussing the seven types of emails higher education institutions need to send to make the most out of email marketing. From automated welcome emails to event reminders and updates, we’ll discuss how each type of email can help higher education marketers reach their goals. So, let’s get started! [...]
iPost Reports Over 50% Growth in Q3 2025, Driven by Strong Demand Across Gaming, Hospitality, and Enterprise Sectors
iPost is a leading enterprise email and marketing automation platform built for highly regulated and data-sensitive industries such as gaming, hospitality, entertainment, and financial services. iPost announced a 50% yr-over-yr growth in Q3 2025 compared to Q3 2024 attributed to a growing customer base, deeper platform adoption, & strategic partnerships Our Q3 growth reflects our customers’ trust in iPost and our team’s dedication to delivering a flexible, high-performance platform for today’s enterprise marketers.” — Cameron Kane, CEO SAN MATEO, CA, UNITED STATES, November 10, 2025 /Source/ -- iPost, the leading enterprise email and marketing automation platform built for the gaming, hospitality, publishing and entertainment industries, today announced a 50% year-over-year growth in Q3 2025 compared to the same period [...]
9 Email Marketing Best Practices for Higher Education
When you hear the term “best practice” in email marketing for higher education, your mind whisks away to some magical place for a moment, allowing you to consider what life would be like if you had all of them in place. Then reality hits, and you begin to question if any of those “best practices” are even doable inside your marketing organization. The truth is that “best practices” are simply guidelines written for the masses in marketing and are sometimes not even relatable to your vertical. There are fundamental email best practices like not buying lists, permissioning, handling of data, and ensuring that you comply with privacy and spam laws. However, there are no generally accepted [...]
AI vs. Human Creativity in Email Marketing: Finding the Perfect Blend
TL;DR AI can write, segment, and send faster than any human, but it can’t feel.The most effective email marketing today combines machine intelligence with human creativity to craft messages that predict behavior and build emotional connection. Marketers who master this balance will dominate inboxes in 2026 and beyond. The Automation Advantage AI has changed what’s possible in email marketing.From predictive send times to real-time personalization, tools like iPost’s AI-powered personalization engine are helping brands send smarter, faster, and more relevant campaigns. AI’s biggest strengths? Speed: It can generate subject lines, test variations, and optimize send times instantly. Scale: AI analyzes behavior across thousands of subscribers at once. Precision: Data models predict which offers will drive engagement [...]
Bally’s Corporation Selects iPost to Power Email Marketing Across 14 Properties
SAN MATEO, Calif., Oct. 07, 2025 (GLOBE NEWSWIRE) -- iPost, the leading enterprise email marketing platform tailored for the gaming and hospitality industry, is proud to announce that Bally’s Corporation has selected iPost to power its Email Marketing strategy across 14 of its premier casino properties. The decision follows the recent merger of Bally’s and Queens Casino brands, where Bally’s executives observed firsthand the exceptional email marketing performance achieved by Queens properties—already long-time iPost clients. Encouraged by strong results and endorsements from multiple trusted sources within the gaming industry, Bally’s turned to iPost to unify and elevate its digital marketing efforts. “iPost has an unmatched reputation in gaming,” said Michael Donovan, Chief Marketing Officer & Senior Vice President of [...]
How AI Is Changing Casino Email Marketing: Smarter Campaigns
TL;DR AI is transforming casino email marketing by turning data into real-time personalization and predictive insights. Casinos that embrace AI-powered tools like iPost can anticipate player behavior, automate engagement, and drive long-term loyalty — all while maintaining compliance and trust. The future of casino marketing isn’t just data-driven. It’s AI-intuitive. The casino industry has always thrived on precision, the right game, the right player, the right moment. Now, AI is bringing that same precision to email marketing, helping casinos create smarter campaigns that don’t just inform, they predict, personalize, and perform. In a world where players expect instant, relevant communication, AI is transforming how casinos build relationships and drive loyalty far beyond the gaming floor. The [...]
Field Manual: Email Marketing for Franchises
Introduction If you are a marketer inside a franchise organization, email marketing for franchise is an effective and cost-efficient way to connect with current and future customers. While most consumers love to hate email and claim that they get too much, they are addicted to it. People check email while driving, in bed, on vacation, in the bathroom, and even at the dinner table. Consumer content consumption continues to rise, but retention and patience are decreasing. Email is here to stay despite what some critics think, but email marketing is hard and gets more complex as the channel evolves. A well-run franchise email program drives incremental value and influences revenue, and it doesn't matter if [...]
4 Ways to Generate More Casino Advertising Revenue
TL;DR Generating more casino advertising revenue in 2026 means embracing digital-first strategies — from influencer and podcast partnerships to personalized email automation. The most successful casino marketers are combining AI-driven targeting, data-backed campaigns, and content that builds long-term loyalty. Let’s explore four practical ways to turn your casino’s marketing efforts into measurable ROI. The Shift in Casino Advertising Casinos spend millions creating unforgettable on-site experiences — lights, sound, design, and entertainment — but too often, digital marketing doesn’t get the same attention. As audiences move across devices and platforms, your ability to generate revenue now depends on how effectively you can deliver personalized, compliant, and measurable marketing campaigns. According to PwC’s Global Entertainment and Media Outlook [...]
How to Market an Online Casino in 2026
TL;DR Marketing an online casino in 2026 means balancing creativity with compliance. Success depends on data-driven marketing campaigns, AI automation, and social media marketing that connects with loyal customers across every channel. Use email personalization, search engine optimization (SEO), and precise targeting to increase brand awareness and player lifetime value — while staying compliant and responsible. The online gambling space is exploding — but so is the competition. With new regulations, player expectations, and marketing restrictions, online casino operators can’t rely on traditional advertising anymore. Success in 2026 will belong to the brands that embrace data-driven personalization, automation, and responsible marketing practices across every digital channel. Whether you’re a digital-only operator, an established resort expanding online, [...]
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