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Blog2022-05-18T12:38:25-06:00
Blog: Email Marketing News
Blog: Email Marketing News
Blog: Email Marketing News

Featured Posts

  • Google Algorithm Updates 2022

2022 Google Algorithm Updates & What They Mean for You

If you’re not paying attention to 2022 Google Algorithm Updates, you could be seriously hurting your chances of success. After all, more than 90% of the world uses Google Search. What are some upcoming changes you should know about and how will they affect the world of SEO?  In this article, we’ll take a look at the major Google [...]

  • Franchise Email Marketing and SEO on the Rise

Franchise Report: Email Marketing and SEO on the Rise

According to the 2021 Annual Franchise Marketing Report (AFMR), the results from email marketing have risen among businesses for 2021, with an increase of 15% in effectiveness versus 2020.  The study also highlighted that search engine optimization (SEO) has also been increasing in popularity and effectiveness, showing an increase of 7 percentage points.  Combining these two strategies; Email Marketing [...]

  • How to write high-performing email subject lines

How to write high-performing email subject lines

Are you wondering how to write high-performing email subject lines? Well, the role of email subject lines has evolved over the last 10 years. Often used to give context into what is inside the email, it has sometimes been abused with the likes of using RE: or FW: to sometimes trick the subscriber into an engagement. We have seen [...]

  • Email Marketing For Franchise Development

Email Marketing For Franchise Development

Connecting with your audience and developing the franchise are extremely important for growth in the franchise industry. All successful franchises use email marketing and automation tools for franchise development. When you think of franchise development, you don’t often think about how email marketing can influence the process. However, a well-executed and timely franchise email marketing campaign to potential franchisees [...]

  • Email Marketing Strategy vs Tactics

Email Marketing Strategy vs Tactics

EMAIL STRATEGY AND EMAIL TACTICS ARE TWO DIFFERENT THINGS. You will often hear the words strategies and tactics used interchangeably in the email marketing world, but they could not be any further apart.   I have been asked many times to create a “strategy” when in reality, what was being asked for was a list of “tactics” to achieve the [...]

  • 9 Email Marketing Trends For 2022 copy

9 Email Marketing Trends For 2022

Email Marketing is competitive. Brands compete for inbox attention, and marketers are as busy as ever. In my 21 year career in email, I have always read about and watched the email trends that shape our industry, and for 2022, I thought I would give the email world a bit of the Andrew Kordek vision on email marketing trends [...]

  • Casino Marketing 101: 4 Ways to Generate More Casino Advertising Revenue

Casino Marketing 101: 4 Ways to Generate More Casino Advertising Revenue

An important source of a casino’s income is the advertising and marketing efforts they put forth. This means that every dollar spent on casino advertising has to pay off big time in order to be worthwhile. Don’t worry - there are plenty of casino advertising strategies you can use to generate more casino revenue with your limited resources. 1) [...]

  • 3 Types of Emails EVERY Casino Needs copy

Casino Marketing 101: 3 Types of Emails EVERY Casino Needs

The competition for email inbox attention is at an all-time high these days, and there is nothing more important in today’s marketing mix than the effective use of email marketing for player development. The modern player demands personalized experiences, choice, a humanized tone, and most importantly, the ability to be heard and educated about your brand differentiators. As a [...]

  • How to write high-performing email subject lines

How to write high-performing email subject lines

Are you wondering how to write high-performing email subject lines? Well, the role of email subject lines has evolved over the last 10 years. Often used to give context into what is inside the email, it has sometimes been abused with the likes of using RE: or FW: to sometimes trick the subscriber into an engagement. We have seen the introduction of emojis, the pervasive use of “oops” and the subsequent messaging of “thought leaders” that they don’t carry much weight on opens any longer due to MPP.  We will talk about why email subject lines still matter and introduce a method of writing them in the modern era. In 2022, Email Subject Lines Still Matter... [...]

By |January 18th, 2022|Categories: Best Practices, do that, Email Marketing, Featured, Publishing|Tags: , , |
  • Email Marketing For Franchise Development

Email Marketing For Franchise Development

Connecting with your audience and developing the franchise are extremely important for growth in the franchise industry. All successful franchises use email marketing and automation tools for franchise development. When you think of franchise development, you don’t often think about how email marketing can influence the process. However, a well-executed and timely franchise email marketing campaign to potential franchisees can carry a ton of weight in strengthening brand awareness. Franchise development needs to have email marketing as a part of their foundation for growth and this post will explore how you can accomplish that. TYPES OF PROGRAMS IN FRANCHISE EMAIL MARKETING In the Franchise world, email marketing can essentially be used for three different purposes: Franchise [...]

  • Real Time Dynamic Data for Marketing Emails

Real Time Dynamic Data for Marketing Emails

Using dynamic data in marketing emails is a standard, at this point in 2022. Blog posts and articles are saturated with practices about it, and virtually everyone in the industry uses some type of personal dynamic information associated with their contacts to provide better communication and to improve the quality of the user experience. It’s a given and we at iPost, like so many others, have been using it for decades. That’s why today we want to take the discussion a step further: using real time dynamic data in your emails to fuel business growth and improve your email messaging. Image Source: makeameme.org What Real-Time Dynamic Data is (and what it isn’t) Dynamic data, sometimes also known [...]

By |January 10th, 2022|Categories: Best Practices, Data, Email Marketing, Publishing|
  • Email Marketing Strategy vs Tactics

Email Marketing Strategy vs Tactics

EMAIL STRATEGY AND EMAIL TACTICS ARE TWO DIFFERENT THINGS. You will often hear the words strategies and tactics used interchangeably in the email marketing world, but they could not be any further apart.   I have been asked many times to create a “strategy” when in reality, what was being asked for was a list of “tactics” to achieve the goal for many types of marketing campaigns. As email marketers, we all need to be aligned on what these email marketing strategies and email marketing tactics actually mean and the effect that they will have. If your long-term vision is to have success with your “strategy” then there needs to be a clear separation between words and [...]

By |January 4th, 2022|Categories: Best Practices, Email Marketing, Featured, Publishing|Tags: , , |
  • 9 Email Marketing Trends For 2022 copy

9 Email Marketing Trends For 2022

Email Marketing is competitive. Brands compete for inbox attention, and marketers are as busy as ever. In my 21 year career in email, I have always read about and watched the email trends that shape our industry, and for 2022, I thought I would give the email world a bit of the Andrew Kordek vision on email marketing trends that should be top of mind in 2022. Please understand that mileage will vary on these trends, depending on what vertical your brand is in and your major corporate initiatives for 2022. Trend #1 - Stop It With Apple's Mail Privacy Protection  It’s time to stop talking, blogging, webcasting, and solutioning for Apple's MPP. It is here [...]

  • Casino Marketing 101: 4 Ways to Generate More Casino Advertising Revenue

Casino Marketing 101: 4 Ways to Generate More Casino Advertising Revenue

An important source of a casino’s income is the advertising and marketing efforts they put forth. This means that every dollar spent on casino advertising has to pay off big time in order to be worthwhile. Don’t worry - there are plenty of casino advertising strategies you can use to generate more casino revenue with your limited resources. 1) Do It Yourself One of our favorite ways to generate casino advertising revenue is by focusing on an area where you can win big—the search engines. The easiest way to accomplish that is by focusing on SEO, or search engine optimization. The obvious benefit of SEO is when your website or business ranks highly on Google and [...]

By |December 10th, 2021|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
  • 3 Types of Emails EVERY Casino Needs copy

Casino Marketing 101: 3 Types of Emails EVERY Casino Needs

The competition for email inbox attention is at an all-time high these days, and there is nothing more important in today’s marketing mix than the effective use of email marketing for player development. The modern player demands personalized experiences, choice, a humanized tone, and most importantly, the ability to be heard and educated about your brand differentiators. As a casino marketer, you want to accomplish things like increase wallet share, measure spend, communicate across channels, leverage data, and, most importantly, create an experience like no other for player development.  Let’s be clear, as a casino marketer, you have a tall order to fill, and you are not only competing for inbox attention from your competitors but [...]

By |November 29th, 2021|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
  • Casino Marketing 101 What is Casino Marketing? copy

Casino Marketing 101: What is Casino Marketing?

Any aspiring casino marketer would do well to ask the question, What is casino marketing? What are the main functions of casino marketing? Who are the people in charge of making sure casinos attract the attention it needs? What are the winning casino marketing strategies? By answering these questions and more, you can gain a solid grasp on how to best advertise your gambling establishment in order to attract both high-rollers and casual gamblers alike. What is Casino Marketing? One of many things that must be kept in mind when you’re exploring casino marketing strategies is what exactly should you market. The easy answer to that question would be everything, but let’s dig a little deeper [...]

By |November 22nd, 2021|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
  • 7 Tactics The Gambling And Casino Industry Need to Implement for 2022

7 Tactics The Gambling And Casino Industry Needs to Implement for 2022

What's the secret to successful casino marketing to your gaming customers? What marketing tactics do casinos use to attract customers? How can you create an online casino marketing campaign that truly delivers results? These are all questions that will be answered about digital marketing for casinos in this guide on how to market to your casino gaming customers in 2022. Here, we outline 7 casino marketing strategies the gambling, casino, and gaming industry needs to implement in order to stay successful in a very fast-paced business world! 1) Digital Marketing Digital marketing is an ever-evolving process that casinos and gambling brands need to master if they want to stay ahead of their competition.  With new media platforms [...]

By |November 11th, 2021|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
  • 2021 Gaming & Gambling Industry Conferences Recap Las Vegas

2021 Gaming & Gambling Industry Conferences Recap Las Vegas

I recently attended two industry-specific conferences, both in Las Vegas.  First was the Multi-unit Franchise Conference (MUFC) followed two weeks later at the Global Gaming Expo (G2E).  It was nice to get out and start seeing people face to face.  It’s funny that a franchise-related event and a casino/gaming event could have so much in common. Industry Conferences Recap The over-arching theme from both conferences was the need for engagement.  At the MUFC 2021 event, it was around the franchisor wanting to determine which prospective franchisee is more likely to buy a franchise location.  They are wanting an automated process to separate the wheat from the chaff for those who raise their hand to learn more [...]

By |November 1st, 2021|Categories: Franchises|Tags: , |
  • The Importance of Email Marketing for 2022 NEW

The Importance of Email Marketing for 2022

The importance of email marketing has skyrocketed in the past few years, and it’s only going to continue growing in the coming years. With this increased importance, though, comes increased competition.  That’s why it’s important to make sure you’re putting in your best efforts with your email marketing campaigns now in order to stay ahead of the curve in 2022 and beyond.  We’ll go over all this and more to help you understand the value of email marketing in 2022 and which marketing tools you need to use to make it work for you. People Still Use Email Although many people have been led to believe that email is dead, those who understand email marketing know [...]

  • new Benchmarking Don't obsess over benchmark studies .psd

Benchmarking for Email Marketing

Welcome to a new digital marketing series at iPost called "Don't do this, do that.", where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice to help improve your marketing strategy. This week's article is about Benchmarking. What Is Benchmarking? First, let's start with some definitions. According to Wikipedia, "Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies." Benchmark is defined as an object, such as a ruler or standard, used as a measure of size, accuracy, or quality. So if you're comparing yourself to [...]

By |October 23rd, 2021|Categories: Associations, Best Practices, Featured, Franchises, Publishing|Tags: , |

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