Blog2021-02-09T15:31:16-07:00

Blog: Email Marketing News

Blog: Email Marketing News

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  • memorial day

Memorial Day.

Memorial Day. On Monday, May 31st, the offices of iPost will be closed in observance of Memorial Day here in the United States. Memorial Day (formally known as Decoration Day) is typically known as the start of Summer. It is often celebrated with friends and family either at picnics, sporting events, or other gatherings. However, given the [...]

  • Don't Do This Do That

Chapter 2: Don’t treat members/non-members the same way in email.

Chapter 2: Don't treat members/non-members the same way in email. Welcome to Chapter 2 of the new series at iPost called "Don't do this, do that," where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice. This [...]

  • Emails From The Client Side

Emails From The Client Side – Part 1: Engagement Levels

Emails From The Client Side - Part 1: Engagement Levels My engagement has peaked. Over the last 12 months, email marketing has become even more critical for many organizations, and the numbers show it. Email marketing volume is at an all-time high, and ESP's like iPost help lead the way with our clients and prospects in optimizing [...]

The Most Important Email For Franchises

The Most Important Email For Franchises If you are a franchise email marketer, you undoubtedly have many things to do, but I highly encourage you to stop what you are doing for the next 3-5 minutes to read this post. It doesn't matter what type of franchise email marketer you are, only that you have influence or decision-making capabilities for your program. I want you to think about the second email that is sent to your subscribers and answer the following five questions: What the purpose of the email? Why should the recipient care? Does the email serve to educate or provide value to them or your brand? Does the email provide a clear and [...]

By |March 30th, 2021|Categories: Best Practices, Featured, Franchises|Tags: |

Chapter 1: Don’t obsess over benchmark studies, but do obsess over making your benchmarks.

Chapter 1: Don't obsess over benchmark studies, but do obsess over making your benchmarks. Welcome to a new series at iPost called "Don't do this, do that.", where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice. Chapter 1: It seems like you cannot go a quarter without hearing from a variety of vendors around their benchmark studies for email engagement. Typically, these studies are used as lead generation for their sales teams because we as marketers are obsessed with numbers and, more importantly, are curious as to how we compare to others. The enormous [...]

By |March 23rd, 2021|Categories: Associations, Best Practices, Featured, Franchises|

Common Questions When Moving to New ESP

Common Questions When Moving to New ESP ESP Migration Coming Soon? Get Ready for the Questions with This Advice! There comes a point in every ESP migration when it’s time…time to move everything over to that new email service provider. It’s a time of excitement as you look forward to the new platform. And a time of uncertainty since you don’t know what all is involved or how long it will take. Which leads to questions…lots of questions. To help you prepare to field the questions you get from others—or even ask yourself—let’s consider two common ESP migration questions, bearing in mind we must first define the terms within the questions in order to arrive at their [...]

By |March 16th, 2021|Categories: ESP Migration, Featured|Tags: |

The Hidden Costs of Switching Email Service Providers

The Hidden Costs of Switching Email Service Providers If you’re switching email service providers, one of the questions that’s likely top of mind is, what will it cost to move from one ESP to another? Although there are steps you can take to make the ESP migration easier, you still might not understand the real costs. Based on anecdotal evidence from watching—and helping—clients switch email service providers, both before and during their engagements with iPost, I’ve pulled together some hidden costs to consider to help you understand those real costs associated with switching ESPs. Please note: This is not a breakdown of the costs of switching email service providers, nor a guide to figuring out [...]

By |March 9th, 2021|Categories: Associations, ESP Migration, Featured, Franchises|Tags: |

iPost Joins International Franchise Association

iPost Joins International Franchise Association SAN MATEO, CALIF., March 02, 2021 iPost, an enterprise email marketing and automation provider, has joined the International Franchise Association (IFA), the world's largest membership organization for franchisors, franchisees and franchise suppliers. The decision to join the IFA is tied directly to the capabilities of the iPost platform. “We joined the IFA not because we plan to franchise, but because our platform works so exceedingly well for franchise businesses,” says Cameron Kane, iPost CEO. “Being part of a vibrant organization like the IFA helps us connect to those franchises that can benefit greatly from the iPost email marketing platform.” It is a competitive marketing environment, with consumers constantly bombarded by advertising, email, and social [...]

By |March 2nd, 2021|Categories: Franchises, Press Releases|

5 Things That Drive Email Subscribers Crazy

5 Things That Drive Email Subscribers Crazy I think it's fair to say that none of us in email marketing are in it to annoy our subscribers. We have all read articles about the top reasons why subscribers leave your email program. In addition to frequency and lack of personalization in emails, some things just flat out drive people nuts. They may be things that you don't intentionally do, but they are things nonetheless. I hope you will take inventory of your program and see if these five things impact your engagement in any way. #1 POOR SIGN-UP EXPERIENCE Imagine you have been invited to a fabulous party where tons of exciting guests will be [...]

By |March 2nd, 2021|Categories: Associations, Best Practices, Featured, Franchises|Tags: |

Doing an ESP Migration? Avoid These 7 Pitfalls

Doing an ESP Migration? Avoid These 7 Pitfalls You thought going through the ESP selection process was hard? It might look like a walk in the park compared to the actual ESP migration. Moving from one ESP to another involves many different people and parts, and how well you do the migration affects how quickly you’ll be up and running with your new ESP. It’s worth doing it well! Yet it’s also fraught with potential pitfalls. At iPost, we see the aftereffects of ESP migration pitfalls when organizations come to us with issues such poor deliverability, inefficient processes, or lack of insight into how to take advantage of all their data. That’s why we’ve summed [...]

By |February 23rd, 2021|Categories: Email Marketing, ESP Migration, Featured|Tags: |

5 Reasons Why Email Copywriting Is Harder than You Think—and Why It Matters

5 Reasons Why Email Copywriting Is Harder than You Think—and Why It Matters Many marketers assume email copywriting is easy. Or they assume it’s like writing any other kind of marketing copy. But they’re wrong. Writing marketing emails is hard, and it’s not like other copywriting. Why? Email copywriting differs from other marketing content for these five reasons: Reason 1: Because you are showing up in someone’s email inbox. Showing up in their inbox or on their phone is much more personal and direct than other types of marketing, including paid search, social media, direct mail, print advertising or TV commercials. And it therefore puts the burden on you to make the most of this [...]

By |February 9th, 2021|Categories: Associations, Best Practices, Featured, Franchises|Tags: |

Lengthy Emails Can Work

Lengthy Emails Can Work YOU HAVE BEEN MISLEAD In recent years people in the email industry have led you to believe that our subscribers don't ready lengthy emails anymore. Strategists and thought leaders have subsequently encouraged you to keep emails short or image-heavy with little copy because subscribers "scan." The industry has said that no one likes to scroll on emails unless you have valuable content, and only then should you have your most valuable content at the top to grab their attention. Captain Obvious called on the former and asked that I tell you "HOGWASH" on the latter. MAKING THE CASE If done correctly and tested, you can make reasonably long emails that invite [...]

By |February 2nd, 2021|Categories: Associations, Best Practices, Creative, Email Marketing, Featured, Franchises|Tags: , , |

Beware the Sound of Silence: Use Email Analytics to Engage Silent Subscribers

Beware the Sound of Silence: Use Email Analytics to Engage Silent Subscribers How to use email analytics to determine which subscribers are bringing you down. As consumers, we’ve all been through this scenario of disillusionment: You land at a website and you like what you see. You subscribe to the brand’s emails, because you’re thinking this is the start of something. Then the emails start coming. They fail to offer what you’d anticipated. And they keep coming. And you wish they’d just stop. Next thing you know, you’ve gone from warm fuzzies about a brand to being a disillusioned silent subscriber who never opens another email. We know that’s a tiresome and oft-repeated scenario as [...]

By |January 26th, 2021|Categories: Associations, Data, Featured|Tags: |

How to get into the inbox at Gmail

How to get into the inbox at Gmail GMAIL IS KING. LONG LIVE THE KING! Gmail is a big deal for B2C email marketers. Gmail addresses can make up 40-80% of your list and cause headaches for marketers who need to have high inbox placement to be successful. Gmail has over 1.5 billion users, a vast email client market share, and is always innovating around the email experience while continuously improving their algorithms to determine inbox placement and delivery of your messages. They are demanding that marketers become better at email marketing, and we at iPost agree. NO SILVER BULLETS Let's be clear; there are no shortcuts or ways around the Gmail algorithm to get [...]

Marketing Cloud Alternatives: When You Want the Features, not the Headaches

Marketing Cloud Alternatives: When You Want the Features, not the Headaches For all those marketers searching for marketing cloud alternatives, it’s a bit confusing, right? I mean, we’re talking about huge Fortune 100 companies that have been around for years and so well-known that people make memes about using them. Yet marketers have experienced so many headaches that they are actively seeking out marketing cloud alternatives instead. I suspect it’s because marketers want to be able to do what the big marketing clouds promise without having to work so hard and pay so much to do so. They want the features, but they do not want the headaches that come with implementing or using those [...]

By |January 12th, 2021|Categories: Associations, Email Marketing, Featured, Franchises|Tags: |

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