Blog2020-02-09T05:18:39+00:00

Blog: Email Marketing News

Blog: Email Marketing News

Featured Posts

  • Email Marketing for Restaurants Improves with Email Segmentation

Email Marketing for Restaurants Improves with Email Segmentation

Email Marketing for Restaurants Improves with Email Segmentation Email marketing for restaurants—it’s a numbers game. But they have to be the right numbers in the right sequence. Improving email ROI for your restaurant isn’t about simply upping the numbers, meaning getting more names on your list so you can send more email and therefore drive more customers [...]

  • Migrating to a New Enterprise ESP? 7 Tips for a Painless Switch

Migrating to a New Enterprise ESP? 7 Tips for a Painless Switch

Migrating to a New Enterprise ESP? 7 Tips for a Painless Switch If you’re an email marketer switching to a new enterprise ESP, you might think the hardest part was choosing that new ESP. Yes, that was a challenge, I’m sure, because you had several qualified email service providers to choose from. But the work isn’t done [...]

  • Franchise Email Marketing

Franchise Email Marketing: Use Data and Analysis for a Better Customer Experience

Franchise Email Marketing: Use Data and Analysis for a Better Customer Experience Relevance revolutionized the franchise email marketing industry, moving us away from the batch-and-blast of old and on to the path toward one-to-one email messaging. Relevancy always matters. No one can afford not to be relevant to at least some degree. And it is the franchises that [...]

iPost Announces First-Ever In-Platform Email Integration with Campaign- Genius

iPost’s Announces First-Ever In-Platform Email Integration with Campaign-Genius SAN MATEO, CALIF., March 12, 2020 Marketers can now build emails with dynamic content from Campaign-Genius within the iPost email marketing platform iPost, an enterprise email marketing and automation provider, today announced a technology integration with Campaign-Genius, a dynamic content and visual automation platform for email, CRM, messaging and web. iPost is the first email service provider (ESP) to offer user access to Campaign-Genius directly through its platform. iPost users now have dynamic-content tools and millions of visual resources to use when building campaigns in the iPost drag and drop email design environment. "With this addition, iPost puts the 'native language' of online — visual content — at the fingertips [...]

By |March 17th, 2020|Categories: Press Releases|

4 Tips for Email Automation Success

4 Tips for Email Automation Success From the perfectly timed follow-up email to the maddeningly unnecessary daily reminder, automated emails can be paradise or purgatory. Think about it. For every wonderfully executed welcome series you receive, you get twice as many cringe-worthy campaigns. These four tips will help you create automated email campaigns that wow customers and produce results. 1. Monitor campaign performance and adjust accordingly Some of the biggest email blunders happen when a marketer takes the time to create an automation campaign series, sets the parameters and turns on the workflow just to walk away and forget about it. When this happens, there are no evaluations of effectiveness, no repositioning and no [...]

By |January 29th, 2020|Categories: Best Practices, Email Marketing, Featured|

Are You Stranded on the Gilligan’s Island of the Email Service Provider World?

Are You Stranded on the Gilligan's Island of the Email Service Provider World? Being stuck under contract with an inadequate email service provider (ESP) can leave marketers feeling as helpless as the castaways stuck on Gilligan’s Island. Baby boomers (and some Gen Xers and older Millennials that caught reruns on Nick at Nite) recall the recurring theme of the show with Gilligan and the gang attempting to get rescued off the island and that help always seemed to slip through their fingers. Often, visitors such as cannibals from neighboring islands, Russians, movie producers and even “Tongo the Ape Man” would appear on the island with false promises to rescue the castaways if they could get [...]

By |November 27th, 2019|Categories: Email Marketing, Featured|

iPost Announces Full Native Magento Integration

iPost’s integration with Magento optimizes email marketing for retailers SAN MATEO, CALIF., November 21, 2019 iPost, an enterprise email marketing and automation provider, today announced a technology integration with leading cloud commerce provider Magento, an Adobe company. iPost users can now connect all rich customer data stored in Magento with the iPost platform to send hyper-personalized messages and omnichannel campaigns for enhanced customer journeys. Magento’s automated transactional emails can now be fully customized and sent through the iPost platform. The integration also enables retailers to fully utilize all data from Magento customers, orders, emails, and forms into iPost lists and data tables. Magento data can now be applied to iPost’s journey automation engine that automatically adjusts customer journeys based [...]

By |November 27th, 2019|Categories: Press Releases|

iPost Receives SOC 2 Type I Attestation – Independent Audit Verifies iPost’s Internal Controls and Processes

iPost Receives SOC 2 Type I Attestation - Independent Audit Verifies iPost’s Internal Controls and Processes SAN MATEO, CALIF. (PRWEB) SEPTEMBER 12, 2019 iPost, an email marketing platform, announced that it has completed its SOC 2 Type I audit. This attestation provides evidence that iPost has a strong commitment to deliver high quality services to its clients by demonstrating they have the necessary internal controls and processes in place. SOC 2 engagements are based on the AICPA’s Trust Services Criteria. SOC 2 audit reports focus on a service organization’s non-financial reporting controls as they relate to security, availability, processing integrity, confidentiality, and privacy of a system. KirkpatrickPrice’s audit report verifies the suitability of the design of iPost’s controls to [...]

By |September 13th, 2019|Categories: Press Releases|

First Impression with your customers is so important – Don’t blow it!

First Impression with your customers is so important – Don’t blow it! You don’t get a second chance to make a first impression. That’s why it’s so important for your email programs to start the customer relationship out on the right track. A welcome email series helps to begin building that relationship. When considering how to put together the strategy for a welcome series, think about short and useful information that will actually benefit the customer. Do you have a niche product? Or maybe your company has a great story to tell? Sometimes it’s difficult to communicate that story in a single welcome email. In that case, a welcome series can help. A welcome series [...]

By |August 19th, 2019|Categories: Best Practices, Email Marketing, Featured|

Defining—and Engaging—the Unengaged Subscriber

Defining—and Engaging—the Unengaged Subscriber How are you treating your unengaged subscribers? They are still on your list so potentially have value. But they obviously aren’t responding to your email marketing the way you’d like. What can you do? First off, let’s define an unengaged subscriber, otherwise known as email non-responders. What is an email non-responder? In short, is it a recipient who is not opening your email, or someone who is not clicking any of the links inside the email? Couple that with the factor of time. Over what period of time are they not opening or clicking? For some brands, 12-18 months is the appropriate window of time to measure this. To me, [...]

By |August 10th, 2019|Categories: Best Practices, Email Marketing, Featured|

Want More Email Opens? Realize the Value of Relevance

Want More Email Opens? Realize the Value of Relevance Think of the last time you didn't look at emails for a day or so. When you did check, your inbox was probably filled with both opt-in messages as well as some junk email. Let's focus on those emails you opted in to receive, the ones from brands you had explicitly given permission to send you content. When you look at your inbox, the first thing you see is who sent the message and next is the subject line. Based on those two pieces of information, you make a split-second judgement as to the perceived value of the content of the email before you take any action [...]

By |July 29th, 2019|Categories: Email Marketing, Featured|

Industry veteran Skip O’Neill joins iPost as Vice President of Sales

Industry veteran Skip O’Neill joins iPost as Vice President of Sales Industry veteran Skip O’Neill has joined iPost as Vice President of Sales.Skip has extensive experience in the email service provider (ESP) space and will make a significant impact on iPost’s already impressive traction. SAN MATEO, CA (PRWEB) JULY 22, 2019 Industry veteran Skip O’Neill has joined iPost as Vice President of Sales. Skip has extensive experience in the email service provider (ESP) space and will make a significant impact on iPost’s already impressive traction. “I am pleased to announce that Skip O’Neill has joined us as VP of Sales,” says Cameron Kane, CEO of iPost. “He has a long history of success in our industry. I expect [...]

By |July 22nd, 2019|Categories: Press Releases|

The Importance of the Welcome Email

The Importance of the Welcome Email As a marketer, you need to pay attention to your welcome email program. Remember, the welcome email is the first email interaction you will have with your new subscriber. Making sure that interaction is relevant and meaningful is critical to the lifetime value of that subscriber. To ensure your welcome email is as effective as can be, ask yourself: Does the welcome email come right away? Does it say thank you for subscribing, use the subscriber’s first name, look nice, and render properly across browsers and/or mobile devices? Does it make your new subscriber feel good about your organization and validate their decision to subscribe? A well-done welcome email does all [...]

By |July 18th, 2019|Categories: Email Marketing, Featured|

Switching ESP Doesn’t Have to Hurt with a Guide by Your Side

Switching ESP Doesn't Have to Hurt with a Guide by Your Side As many of you know, a couple of years ago I was in Nepal with my daughter to trek to Mt. Everest Base Camp (EBC). Along the way, there were many trekkers who were going it alone without the help of a guide or Sherpa. But the Sherpas are there for a reason. They know which routes to avoid and which ones offer the easiest path. Our Sherpa, Nima, was making his 85th trek to EBC so we felt very confident that whatever obstacle we found ourselves faced with, he would help us to successfully navigate it. When it comes to making the [...]

By |July 13th, 2019|Categories: ESP Migration, Featured|Tags: |

What Makes a SOC 2 Audit Successful?

What Makes a SOC 2 Audit Successful? What happens after you receive your SOC 2 report? You’ve just used many resources – maybe even some that you were strapped to allocate – to go through a gap analysis, remediate the findings, and then begin the SOC 2 Type I and/or Type II audit. It’s a massive project that you should be proud to finish…but what now? What makes a SOC 2 audit successful? How do you make the most out of your compliance? Let’s take a look at four ways to prove that your SOC 2 audit was successful using one of our client’s SOC 2 audit journey as an example. iPost’s SOC 2 Compliance Journey iPost is [...]

By |July 8th, 2019|Categories: Email Marketing, Featured|

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