Blog2020-10-09T21:05:49-06:00

Blog: Email Marketing News

Blog: Email Marketing News

Featured Posts

  • Frequency Matters

Frequency Matters

Frequency Matters Sending too much email to subscribers can increase unsubscribes, spam complaints, and generally annoy the people on your list. However, not sending enough can be an even greater risk. Here are a few ways where under mailing can hurt: Deliverability to the inbox is tied to the sender's reputation. If you don't mail regularly, your reputation [...]

  • The Value of Unopened Email

The Value of Unopened Email

The Value of Unopened Email Unopened Emails Don't Suck. Email Marketers live for open rates. They make us feel good and provide a directional metric on the performance of the campaign. While we all want every single email opened and engaged with, the reality is that it will never happen. However, an unopened email does provide a fair [...]

  • Re-Welcome Email

A new email: The Re-Welcome Email

A new email: The Re-Welcome Email THE NEW DORMANTS I would like to introduce you to Sara and Bob, the new dormants. They are subscribers you acquired several months ago via an aggressive and expensive digital campaign. We have several points of valuable data on Sara and Bob that were captured during the sign-up process and have [...]

Migrating to a New Enterprise ESP? 7 Tips for a Painless Switch

Migrating to a New Enterprise ESP? 7 Tips for a Painless Switch If you’re an email marketer switching to a new enterprise ESP, you might think the hardest part was choosing that new ESP. Yes, that was a challenge, I’m sure, because you had several qualified email service providers to choose from. But the work isn’t done yet. Because now you face the migration from the old to the new ESP. That migration doesn’t have to be a painful experience, however. Use our seven tips below, and your switch to your new enterprise ESP will be painless. Tip 1: Gather your data before you go. By data, we mean your actual data (email and more), [...]

By |June 24th, 2020|Categories: ESP Migration, Featured|Tags: |

Franchise Email Marketing: Use Data and Analysis for a Better Customer Experience

Franchise Email Marketing: Use Data and Analysis for a Better Customer Experience Relevance revolutionized the franchise email marketing industry, moving us away from the batch-and-blast of old and on to the path toward one-to-one email messaging. Relevancy always matters. No one can afford not to be relevant to at least some degree. And it is the franchises that provide the most relevant, targeted email content that will most likely win and keep a customer’s business. Relevancy has also evolved as technology has enabled gathering and analyzing ever more data about each customer. That means franchise email marketing has also evolved to provide a much better customer experience at the inbox. For example, a restaurant franchise [...]

By |June 15th, 2020|Categories: Email Marketing, Featured|Tags: |

Restaurant Email Marketing: Why Your Deliverability Doesn’t Rank 10 Out of 10…Yet

Restaurant Email Marketing: Why Your Deliverability Doesn’t Rank 10 Out of 10…Yet On a scale of 1 to 10, with 10 being the highest, how would you rank the deliverability rate of your restaurant email marketing? Deliverability often doesn’t get a 10—either in importance or performance—because many email marketers often think deliverability ends with clicking the Send button. Yet there is much more to it than that, and much to be gained by both learning more about deliverability and taking steps to continuously improve it in order to improve your restaurant email marketing. An email sent is not an email delivered Let’s start with a common misconception: the difference between emails sent and emails delivered. An [...]

By |June 10th, 2020|Categories: Deliverability, Email Marketing, Featured|Tags: |

Why You Should Segment Based on Behavioral Data

Why You Should Segment Based on Behavioral Data As an email marketer, you’re probably segmenting your audiences, but are you segmenting based on behavioral data? If not, you are missing out on lost revenue. And you’re spending more money than you need to with your enterprise ESP. Behavioral segmentation can help you improve opens and click through open rates (CTORs) as well as enhance the overall customer journey and increase your inbox placement rate. It can lead to additional subscriber engagement and loyalty. Use your enterprise ESP to go beyond opens and clicks Behavioral data is data that tells you more. And when you identify which of your subscribers go beyond just opening and clicking, [...]

By |June 1st, 2020|Categories: Data, Email Marketing, Featured|

How an ESP with Relational Data Lets You Put All Your Customer Info to Use

How an ESP with Relational Data Lets You Put All Your Customer Info to Use As you know, the amount of data gathered now is staggering, and grows at a rate that speeds up daily. For marketers, this data can be a goldmine…if they can put that data to use. Sadly, many can’t because they don’t use an ESP with relational data. That means precious information about their customers sits unused and their email marketing falls short as a result. Data has made possible actual personalization, but making it possible and making it real are two different things. The evolution of personalization It used to be “personalization” meant using a recipient’s name in the subject [...]

By |May 27th, 2020|Categories: Best Practices, Data, Featured|Tags: |

How to Be a Trusted Partner, not “just” Another Vendor

How to Be a Trusted Partner, not “just” Another Vendor In business school, aspiring marketers are taught to focus on customer acquisition and customer retention, meaning loyalty. But without trust, there is little chance of loyalty or repeat customers. Trust is the most overlooked—and possibly most important—factor when it comes to customer retention. Trust is not something to be gained from a single marketing technique or data point. Trust is earned! It comes from a relationship and it builds over time, with every interaction and touchpoint. Your goal is to become that trusted partner. You want your business to be more than just another vendor. How do you as a marketer build trust? The following [...]

By |May 5th, 2020|Categories: Best Practices, Email Marketing, Featured|

COVID-19 – We’re here to help…

COVID-19 - We’re here to help… With these unprecedented times - where COVID-19 is impacting everyone on a personal and business level, our thoughts are with those that have been impacted by this outbreak, especially those that are sick. In our modest attempt to help support the email industry, we would like to offer 1 Million free emails and waived set up fees to those organizations impacted by Covid-19. For more information, or to speak to someone about this, please contact us. Have you been impacted?

By |April 26th, 2020|Categories: Email Marketing, Featured|

How to Win Back Lost Customers Using Email

How to Win Back Lost Customers Using Email Building a solid subscriber list is hard. Keeping a subscriber engaged is even harder. No matter how hard we work to get people to sign up for our email lists, subscriber attrition and abandoned carts are an ongoing challenge for email marketers. Customers abandon email programs for a variety of reasons. They might experience a life or job change that makes a brand irrelevant. They might suffer from list fatigue. They might be over-subscribed and getting too many emails from too many brands. We can’t know the reasons, so we must put programs in place to decrease attrition and minimize its impact on revenues. Automated win-back or [...]

By |April 6th, 2020|Categories: Email Marketing, Featured|

iPost Announces First-Ever In-Platform Email Integration with Campaign- Genius

iPost’s Announces First-Ever In-Platform Email Integration with Campaign-Genius SAN MATEO, CALIF., March 12, 2020 Marketers can now build emails with dynamic content from Campaign-Genius within the iPost email marketing platform iPost, an enterprise email marketing and automation provider, today announced a technology integration with Campaign-Genius, a dynamic content and visual automation platform for email, CRM, messaging and web. iPost is the first email service provider (ESP) to offer user access to Campaign-Genius directly through its platform. iPost users now have dynamic-content tools and millions of visual resources to use when building campaigns in the iPost drag and drop email design environment. "With this addition, iPost puts the 'native language' of online — visual content — at the fingertips [...]

By |March 17th, 2020|Categories: Press Releases|

4 Tips for Email Automation Success

4 Tips for Email Automation Success From the perfectly timed follow-up email to the maddeningly unnecessary daily reminder, automated emails can be paradise or purgatory. Think about it. For every wonderfully executed welcome series you receive, you get twice as many cringe-worthy campaigns. These four tips will help you create automated email campaigns that wow customers and produce results. 1. Monitor campaign performance and adjust accordingly Some of the biggest email blunders happen when a marketer takes the time to create an automation campaign series, sets the parameters and turns on the workflow just to walk away and forget about it. When this happens, there are no evaluations of effectiveness, no repositioning and no [...]

By |January 29th, 2020|Categories: Best Practices, Email Marketing, Featured|

Are You Stranded on the Gilligan’s Island of the Email Service Provider World?

Are You Stranded on the Gilligan's Island of the Email Service Provider World? Being stuck under contract with an inadequate email service provider (ESP) can leave marketers feeling as helpless as the castaways stuck on Gilligan’s Island. Baby boomers (and some Gen Xers and older Millennials that caught reruns on Nick at Nite) recall the recurring theme of the show with Gilligan and the gang attempting to get rescued off the island and that help always seemed to slip through their fingers. Often, visitors such as cannibals from neighboring islands, Russians, movie producers and even “Tongo the Ape Man” would appear on the island with false promises to rescue the castaways if they could get [...]

By |November 27th, 2019|Categories: Email Marketing, Featured|

iPost Announces Full Native Magento Integration

iPost’s integration with Magento optimizes email marketing for retailers SAN MATEO, CALIF., November 21, 2019 iPost, an enterprise email marketing and automation provider, today announced a technology integration with leading cloud commerce provider Magento, an Adobe company. iPost users can now connect all rich customer data stored in Magento with the iPost platform to send hyper-personalized messages and omnichannel campaigns for enhanced customer journeys. Magento’s automated transactional emails can now be fully customized and sent through the iPost platform. The integration also enables retailers to fully utilize all data from Magento customers, orders, emails, and forms into iPost lists and data tables. Magento data can now be applied to iPost’s journey automation engine that automatically adjusts customer journeys based [...]

By |November 27th, 2019|Categories: Press Releases|

iPost puts the power of customer data and email in your hands with a powerful, easy-to-use platform that integrates simply with other best-in-class marketing tools—empowering marketers and driving immediate ROI.

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