Atypon Full Text Sources: Your Complete Guide
Accessing the complete text of scholarly articles on Atypon’s Literatum platform can seem daunting at first. This guide explains exactly what Atypon full text sources are, how to locate them, ways to automate content pulls with iPost, and solutions to common challenges—so you can get every article you need, faster. What Are Atypon Full Text Sources? Atypon full text sources refer to the complete article content hosted on the Literatum platform, including: Article HTML: The web-native, accessible version powered by AXEL PDF Downloads: Printable versions for offline reading eTOCs & Issue Listings: Tables of contents that link to each article’s DOI EPUB Exports: Semantically enriched EPUB files for accessibility These sources live on your publisher’s Atypon [...]
What Is Atypon Systems? (Email Service Provider of Choice)
Atypon Systems, Inc., headquartered in Santa Clara, CA, provides the Literatum publishing platform, the leading solution for scholarly and professional publishers to manage, deliver, and monetize online content. Over its 20-plus years of continuous development, Literatum has become home to nearly 100,000 publications in more than a dozen languages, powering over 900 publication websites and logging 3.2 billion user sessions annually. Atypon’s mission is clear: build technology that furthers the distribution of knowledge. Their team, over two-thirds of whom are engineers, leverages cutting-edge R&D, including machine learning and AI, to deliver new features driven directly by client needs. Today, more than 200 clients, including some of the world’s largest publishers, rely on Atypon’s suite, enhanced by [...]
Mohegan Selects iPost to Power Advanced Email and SMS Marketing Efforts
iPost, a leading provider of email and SMS for gaming iPost, a leading provider of email and SMS marketing automation solutions for gaming, entertainment, and hospitality brands, today announced that Mohegan, one of the premier developers and managers of entertainment resorts in North America, has chosen iPost as its new digital messaging platform. SAN MATEO, Calif., July 25, 2025 /PRNewswire-PRWeb/ -- iPost, a leading provider of email and SMS marketing automation solutions for gaming, entertainment, and hospitality brands, today announced that Mohegan, one of the premier developers and managers of entertainment resorts in North America, has chosen iPost as its new digital messaging platform. Through this new partnership, two Mohegan properties, Mohegan Sun in Connecticut, and Mohegan Pennsylvania will leverage iPost's advanced [...]
Franchise Marketing Systems: Use Data and Analysis for a Better Customer Experience (Updated July 2025)
Relevance has revolutionized both the franchise email marketing industry and franchise marketing systems. It has franchise marketing companies moving us away from the batch-and-blast of old and on to the path toward one-to-one email messaging. Relevancy always matters. No one can afford not to be relevant to at least some degree. And it is the franchises that provide the most relevant, targeted email content that will most likely win and keep a customer’s business. Relevancy has also evolved as technology has enabled gathering and analyzing ever more data about each customer. That means franchise email marketing has also evolved to provide a much better customer experience at the inbox. For example, a restaurant franchise might send [...]
Franchise Marketing Plan: Essential Steps for a Success
Crafting a successful franchise marketing plan is essential to maintain brand consistency across your network and power scalable growth from local shops to regional hubs. A well-crafted plan combines traditional and digital marketing strategies. This approach helps reach a wider audience and generate more leads. A smart franchise lead generation strategy doesn’t just fill seats, it brings high-quality prospects into your development pipeline. Digital channels, especially automated workflows for franchises, allow you to engage both customers and prospects with the right message at the right time. Local marketing efforts are equally important. They should be tailored to the specific needs of each franchise location. A clear target audience is essential for effective marketing. It helps create [...]
Casino Public Relations: Email Marketing Strategy Guide
Casino public relations (PR) and marketing demand exceptional precision and expertise. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed PR strategy drives customer engagement and protects brand reputation. In the modern era, email marketing has emerged as a powerful yet underused tool in casino PR. This report explores how casinos can leverage their owned email lists as a PR channel – backed by real performance data, strategic insights, and actionable tips for marketing directors and communications executives. What is Casino Public Relations? In the casino industry, public relations encompasses managing the casino’s reputation, communicating key messages to the public and stakeholders, and handling crises or controversies. It’s [...]
The Future of Casino Email: AI, Personalization & Predictive Offers (2025)
Email is still a casino’s highest-ROI digital channel, but commoditized “batch-and-blast” campaigns are fading fast. In 2025, the casinos that win the inbox will combine artificial intelligence (AI), dynamic personalization, and predictive analytics to create one-to-one player experiences at scale. Below is a concise look at the trends that matter—and how to prepare your program today. (Need a refresher on casino marketing basics? Start with our Casino Marketing 101 guide) AI Turns Big Data into Real-Time Decisions Modern casino CRMs capture millions of data points, loyalty card swipes, POS spend, game preference, mobile-app behavior. AI models crunch that data in seconds to predict a player’s next best offer or ideal send time. A recent McKinsey research [...]
Casino Email Marketing Strategies for 2025: Boost Player Engagement & Retention
In casino marketing, email remains one of the most powerful tools for driving engagement, loyalty, and revenue. The key to success in 2025 lies in using data-driven, automated, and personalized campaigns that speak directly to player behavior and preferences. If you're not adapting your approach, you're leaving high-value players on the table. Below, we break down the most important casino email marketing strategies that modern operators need to implement—along with best practices to maximize results. 1. Launch a Multi-Step Player Welcome Series First impressions matter more than ever. A one-and-done welcome email won’t cut it anymore. Today’s players expect a personalized journey that introduces them to your brand, benefits, and loyalty opportunities. Your player welcome series [...]
Best Franchise Email Templates for 2025
What makes the best franchise email templates? Many factors go into writing franchise emails that convert well, but there are some common elements that any franchisor can include in their email campaigns to help boost the chances of conversion and engagement. While writing an email may seem like a relatively straightforward process, Franchise owners may often rely on their marketing teams to create the outgoing emails. Unlike small businesses or eCommerce brands, franchise owners must consider things like multiple locations, brand consistency in messaging, and different markets depending on each franchise location. Sure, it’s easy to suggest that franchises could hire their own marketing team to handle emails for each location. But that would be an [...]
Understanding Email Open Rates (Updated for 2025)
Updated April 2025. Understanding email open rates is crucial for optimizing your email marketing campaigns and driving engagement. Whether you’re a seasoned marketer or just starting, mastering this key metric can have a major impact on your campaign’s success. Among these metrics, email open rates stand out as a fundamental indicator of your email’s initial performance, acting as a gateway to further engagement through click-through and click-to-open rates (CTRs and CTORs). This blog will help you understand what constitutes a good open rate, how to improve it, and how privacy changes are impacting the way we interpret email performance today. What is an Email Open Rate? An open rate is a metric used in email marketing [...]
Casino Email Marketing: 3 Types of Emails EVERY Casino Needs
Casino email marketing is no longer optional—it's essential. With competition for inbox attention at an all-time high, email has become the most effective channel for player development, engagement, and loyalty. Today's players expect more than generic promotions. They want personalized, relevant, and timely content that speaks to their preferences and habits. If your casino isn’t sending these three foundational types of emails, you're leaving money—and players—on the table. The modern player demands personalized experiences, choice, a humanized tone, and most importantly, the ability to be heard and educated about your brand differentiators. As a casino marketer, you want to accomplish things like increase wallet share, measure spend, communicate across channels, leverage data, and, most importantly, create [...]
Franchise Email Marketing Tactics That Work: From Customization to Copy
Episode 2 of Email Never Sleeps In a crowded digital inbox, franchise email marketing has the power to bridge the gap between national brand integrity and localized customer engagement. In Episode 2 of Email Never Sleeps, Andrew Kordek, iPOST, is joined by franchise marketing expert Amy Dill-Amoss from Alliance Franchise Brands to break down what truly works in email for franchises today. Why Franchise Email Marketing is Different Franchise marketing is uniquely layered. It operates in a duality—corporate brand messaging needs to be upheld, while individual franchise owners must localize communication to drive business. Amy shares her hands-on experience overseeing email marketing for 700+ franchise members, highlighting the massive need for: Scalable customization within [...]
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