Casino Public Relations: Email Marketing Strategy Guide
Casino public relations (PR) and marketing demand exceptional precision and expertise. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed PR strategy drives customer engagement and protects brand reputation. In the modern era, email marketing has emerged as a powerful yet underused tool in casino PR. This report explores how casinos can leverage their owned email lists as a PR channel – backed by real performance data, strategic insights, and actionable tips for marketing directors and communications executives. What is Casino Public Relations? In the casino industry, public relations encompasses managing the casino’s reputation, communicating key messages to the public and stakeholders, and handling crises or controversies. It’s [...]
The Future of Casino Email: AI, Personalization & Predictive Offers (2025)
Email is still a casino’s highest-ROI digital channel, but commoditized “batch-and-blast” campaigns are fading fast. In 2025, the casinos that win the inbox will combine artificial intelligence (AI), dynamic personalization, and predictive analytics to create one-to-one player experiences at scale. Below is a concise look at the trends that matter—and how to prepare your program today. (Need a refresher on casino marketing basics? Start with our Casino Marketing 101 guide) AI Turns Big Data into Real-Time Decisions Modern casino CRMs capture millions of data points, loyalty card swipes, POS spend, game preference, mobile-app behavior. AI models crunch that data in seconds to predict a player’s next best offer or ideal send time. A recent McKinsey research [...]
Casino Email Marketing Strategies for 2025: Boost Player Engagement & Retention
In casino marketing, email remains one of the most powerful tools for driving engagement, loyalty, and revenue. The key to success in 2025 lies in using data-driven, automated, and personalized campaigns that speak directly to player behavior and preferences. If you're not adapting your approach, you're leaving high-value players on the table. Below, we break down the most important casino email marketing strategies that modern operators need to implement—along with best practices to maximize results. 1. Launch a Multi-Step Player Welcome Series First impressions matter more than ever. A one-and-done welcome email won’t cut it anymore. Today’s players expect a personalized journey that introduces them to your brand, benefits, and loyalty opportunities. Your player welcome series [...]
Best Franchise Email Templates for 2025
What makes the best franchise email templates? Many factors go into writing franchise emails that convert well, but there are some common elements that any franchisor can include in their email campaigns to help boost the chances of conversion and engagement. While writing an email may seem like a relatively straightforward process, Franchise owners may often rely on their marketing teams to create the outgoing emails. Unlike small businesses or eCommerce brands, franchise owners must consider things like multiple locations, brand consistency in messaging, and different markets depending on each franchise location. Sure, it’s easy to suggest that franchises could hire their own marketing team to handle emails for each location. But that would be an [...]
Understanding Email Open Rates (Updated for 2025)
Updated April 2025. Understanding email open rates is crucial for optimizing your email marketing campaigns and driving engagement. Whether you’re a seasoned marketer or just starting, mastering this key metric can have a major impact on your campaign’s success. Among these metrics, email open rates stand out as a fundamental indicator of your email’s initial performance, acting as a gateway to further engagement through click-through and click-to-open rates (CTRs and CTORs). This blog will help you understand what constitutes a good open rate, how to improve it, and how privacy changes are impacting the way we interpret email performance today. What is an Email Open Rate? An open rate is a metric used in email marketing [...]
Casino Email Marketing: 3 Types of Emails EVERY Casino Needs
Casino email marketing is no longer optional—it's essential. With competition for inbox attention at an all-time high, email has become the most effective channel for player development, engagement, and loyalty. Today's players expect more than generic promotions. They want personalized, relevant, and timely content that speaks to their preferences and habits. If your casino isn’t sending these three foundational types of emails, you're leaving money—and players—on the table. The modern player demands personalized experiences, choice, a humanized tone, and most importantly, the ability to be heard and educated about your brand differentiators. As a casino marketer, you want to accomplish things like increase wallet share, measure spend, communicate across channels, leverage data, and, most importantly, create [...]
Franchise Email Marketing Tactics That Work: From Customization to Copy
Episode 2 of Email Never Sleeps In a crowded digital inbox, franchise email marketing has the power to bridge the gap between national brand integrity and localized customer engagement. In Episode 2 of Email Never Sleeps, Andrew Kordek, iPOST, is joined by franchise marketing expert Amy Dill-Amoss from Alliance Franchise Brands to break down what truly works in email for franchises today. Why Franchise Email Marketing is Different Franchise marketing is uniquely layered. It operates in a duality—corporate brand messaging needs to be upheld, while individual franchise owners must localize communication to drive business. Amy shares her hands-on experience overseeing email marketing for 700+ franchise members, highlighting the massive need for: Scalable customization within [...]
Franchise Marketing Strategies: Email and Distributed Marketing (S4 E1)
Franchise marketing in 2025 isn’t just about brand guidelines and bulk email blasts. It’s about empowering franchisees—your “Zs”—to become confident, capable marketers at the local level while maintaining consistency and alignment with your central brand message. In a recent episode of Email Never Sleeps, Andrew Kordek of iPost sat down with Aaron Smith, CEO of Sageflo, to unpack the evolution of franchise marketing strategies. Their conversation highlights how forward-thinking brands are blending tools, training, and trust to create meaningful connections between franchise locations and local customers. Let’s break down the most effective franchise marketing strategies for 2025 and beyond. From Good to Great: The Evolution of Franchise Marketing According to Aaron Smith, many organizations [...]
The Economic Impact of Email Testing 2025
Introduction “Just test it” is a phrase that all email marketers have heard one too many times. Every conference, every vendor, and every thought leader has pushed the idea of email testing for years. Yet, some studies in the past show that 20%-40% of marketers do not perform any email testing regularly. Regularly means that you are, at the very least, testing one element on at least 60% of all your email sends. These regular tests can be one-offs, such as subject lines, or something more substantial in time, such as messaging or creative elements. If you don’t have a plan to test regularly, your organization might be missing out on a few critical areas for [...]
Casino Email Marketing Strategies That Increase Player Loyalty
Keeping existing players engaged is far more cost-effective than constantly acquiring new ones. Email marketing offers tribal casinos a direct, personalized line to their audience – one that continues to outperform other online channels like social media and paid ads (How to Do Casino Email Marketing). By leveraging data from players’ club programs and tailoring content to player preferences, casinos can foster deeper connections that drive repeat visits and higher lifetime value. Effective email campaigns can boost on-property visits and online play by building loyalty over time. This article explores how casino email marketing can drive player retention and loyalty, and outlines proven strategies – with real-world examples – to increase engagement and long-term player value. [...]
Simplifying Email: What is IP Warmup?
Simplifying Email: What is IP Warmup? In email marketing, IP warmup is crucial for establishing a positive sending reputation for a new IP address. When you begin sending emails from a new IP, Internet Service Providers ISPs must see consistent, trustworthy behavior to recognize you as a legitimate sender. This blog post will break down What IP Warmup is, its benefits, and how you can use it to improve your email program with confidence. Introduction to IP Warmup The goal of IP warmup is to gradually increase the volume of emails sent over some time. This measured approach helps demonstrate to ISPs that your email sending practices are reliable and that you're not a spammer. By [...]
What is a Newsletter? Email Marketing Basics
What is a Newsletter? Email Marketing Basics An email newsletter is one of the 9 essential types of email campaigns. Businesses or individuals use them to share relevant information with their audience. Typically sent at regular intervals, these newsletters can include updates, news, and curated content based on subscribers' interests. They serve as a direct line of communication, allowing brands to stay connected with their audience and keep them informed about the latest developments. This blog will teach you about email newsletters, describe their purpose, and offer expert advice on measuring their success and further optimizing newsletters. What is an Email Newsletter? The content of an email newsletter can vary widely depending on the target audience. It might feature [...]
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