AI vs. Human Creativity in Email Marketing: Finding the Perfect Blend
TL;DR AI can write, segment, and send faster than any human, but it can’t feel.The most effective email marketing today combines machine intelligence with human creativity to craft messages that predict behavior and build emotional connection. Marketers who master this balance will dominate inboxes in 2026 and beyond. The Automation Advantage AI has changed what’s possible in email marketing.From predictive send times to real-time personalization, tools like iPost’s AI-powered personalization engine are helping brands send smarter, faster, and more relevant campaigns. AI’s biggest strengths? Speed: It can generate subject lines, test variations, and optimize send times instantly. Scale: AI analyzes behavior across thousands of subscribers at once. Precision: Data models predict which offers will drive engagement [...]
Bally’s Corporation Selects iPost to Power Email Marketing Across 14 Properties
SAN MATEO, Calif., Oct. 07, 2025 (GLOBE NEWSWIRE) -- iPost, the leading enterprise email marketing platform tailored for the gaming and hospitality industry, is proud to announce that Bally’s Corporation has selected iPost to power its Email Marketing strategy across 14 of its premier casino properties. The decision follows the recent merger of Bally’s and Queens Casino brands, where Bally’s executives observed firsthand the exceptional email marketing performance achieved by Queens properties—already long-time iPost clients. Encouraged by strong results and endorsements from multiple trusted sources within the gaming industry, Bally’s turned to iPost to unify and elevate its digital marketing efforts. “iPost has an unmatched reputation in gaming,” said Michael Donovan, Chief Marketing Officer & Senior Vice President of [...]
How AI Is Changing Casino Email Marketing: Smarter Campaigns
TL;DR AI is transforming casino email marketing by turning data into real-time personalization and predictive insights. Casinos that embrace AI-powered tools like iPost can anticipate player behavior, automate engagement, and drive long-term loyalty — all while maintaining compliance and trust. The future of casino marketing isn’t just data-driven. It’s AI-intuitive. The casino industry has always thrived on precision, the right game, the right player, the right moment. Now, AI is bringing that same precision to email marketing, helping casinos create smarter campaigns that don’t just inform, they predict, personalize, and perform. In a world where players expect instant, relevant communication, AI is transforming how casinos build relationships and drive loyalty far beyond the gaming floor. The [...]
4 Ways to Generate More Casino Advertising Revenue
TL;DR Generating more casino advertising revenue in 2026 means embracing digital-first strategies — from influencer and podcast partnerships to personalized email automation. The most successful casino marketers are combining AI-driven targeting, data-backed campaigns, and content that builds long-term loyalty. Let’s explore four practical ways to turn your casino’s marketing efforts into measurable ROI. The Shift in Casino Advertising Casinos spend millions creating unforgettable on-site experiences — lights, sound, design, and entertainment — but too often, digital marketing doesn’t get the same attention. As audiences move across devices and platforms, your ability to generate revenue now depends on how effectively you can deliver personalized, compliant, and measurable marketing campaigns. According to PwC’s Global Entertainment and Media Outlook [...]
How to Market an Online Casino in 2026
TL;DR Marketing an online casino in 2026 means balancing creativity with compliance. Success depends on data-driven marketing campaigns, AI automation, and social media marketing that connects with loyal customers across every channel. Use email personalization, search engine optimization (SEO), and precise targeting to increase brand awareness and player lifetime value — while staying compliant and responsible. The online gambling space is exploding — but so is the competition. With new regulations, player expectations, and marketing restrictions, online casino operators can’t rely on traditional advertising anymore. Success in 2026 will belong to the brands that embrace data-driven personalization, automation, and responsible marketing practices across every digital channel. Whether you’re a digital-only operator, an established resort expanding online, [...]
7 Tactics The Gambling And Casino Industry Needs to Implement
Updated August 2024 → Updated April 2026 What’s the secret to mastering casino marketing in 2026? What marketing tactics do modern casinos use to attract and retain players, both on property and via online casinos? How do you launch a digital marketing strategy casino promotion idea that truly delivers ROI? In this updated guide, we unveil seven casino marketing strategies the gambling, casino, and gaming industry must deploy in 2026 to thrive in an accelerating digital landscape. 1) Advanced Digital Marketing Digital marketing continues to evolve, and casinos and gambling brands must stay ahead by leveraging the latest technologies. It's not optional. Brands that lean too heavily on legacy channels (billboards, linear TV) are being outpaced [...]
Casino Email Marketing Strategies for 2026: Boost Player Engagement & Retention
In casino marketing, email remains one of the most powerful tools for driving engagement, loyalty, and revenue. The key to success in 2026 lies in using data-driven, automated, and personalized campaigns that speak directly to player behavior and preferences. If you're not adapting your approach, you're leaving high-value players on the table. Below, we break down the most important casino email marketing strategies that modern operators need to implement—along with best practices to maximize results. 1. Launch a Multi-Step Player Welcome Series First impressions matter more than ever. A one-and-done welcome email won’t cut it anymore. Today’s players expect a personalized journey that introduces them to your brand, benefits, and loyalty opportunities. Your player welcome series [...]
Maximizing Email Marketing for the Casino and Gambling Industry in 2026
The casino industry never stands still. With new digital platforms, shifting regulations, and evolving player expectations, staying competitive requires more than just a flashy gaming floor. Email marketing has emerged as one of the most reliable and profitable digital marketing strategies for casinos and gambling businesses. As we move into 2026, email remains the channel through which casinos can directly reach their target audience, nurture loyalty programs, and deliver personalized promotions that resonate with both high rollers and casual players. Unlike social media platforms or paid casino advertising, email gives you full control over your message, timing, and data. In this article, we’ll explore how casinos can maximize email marketing today, leveraging cutting-edge technology, player data, [...]
How Do Casinos Promote Themselves? A Practical Marketing Strategy for Casino Promotion Ideas
Casinos don’t win big with one flashy ad—they win with a digital marketing strategy that blends data, creative, and disciplined execution. Below is a field-tested playbook packed with casino promotion ideas and a clear marketing campaign structure teams can run right now to drive trips, play, and loyalty. TL;DR Casinos promote themselves by combining first-party player data with targeted media (email, SMS, paid social, search, CTV/OTT), on-property experiences, and partnerships. The most efficient engine is lifecycle email/SMS tied to Player ID, supported by cutting-edge technology, event programming, rewards offers, community sponsorships, and continuous A/B testing. The Core Stack: Your Casino Marketing Strategy Own your audience (Player ID first). Map journeys to Player ID, not just email. [...]
Casino Email Automation Sequence for Events
A Complete Guide to Boost Attendance Casino marketers understand that live events—from concerts and tournaments to holiday promotions—are revenue goldmines. The challenge lies in getting players to show up and spend. This is where a strategic casino email automation sequence for events becomes transformative for your marketing efforts. By leveraging data and automation through specialized email marketing software, casinos can deliver the right message at the perfect moment to drive event attendance and maximize on-site spending. Email provides a direct line to players and consistently outperforms social media or ads in driving engagement. This comprehensive guide explores how to use email automation to fill your events and achieve maximum ROI while saving time through intelligent automation. For comprehensive email marketing strategies, explore [...]
Atypon PubMed Integration — A Concise Guide
Quick answer Atypon PubMed integration means using Atypon’s Literatum platform to supply the structured metadata and access signals (validated XML, entitlement checks, and discovery links) that PubMed and related services need so researchers can find and reach your full text. How Atypon supports PubMed and discovery workflows Structured metadata: Publishers export JATS/MEDLINE-style XML or other validated metadata for indexing and deposits. Entitlement checks: Atypon can answer access queries so discovery tools know whether to link to full text or an abstract. Discovery indicators: Atypon supports integration with discovery features (GetFTR/LinkOut style workflows) so results show a reliable “get full text” signal routing readers to the correct article page. HTML-first delivery: Atypon’s HTML/eReader outputs (AXEL) improve accessibility [...]
Atypon Company — What Publishers Should Know
TL;DR: Atypon Company is a Santa Clara–based publishing technology firm best known for Literatum, a platform that hosts, delivers, and monetizes scholarly and professional content, powering hundreds of publishers, thousands of journals, and automated content experiences (HTML, PDF, EPUB) used by researchers worldwide. What is Atypon? Atypon Systems, Inc. is a publishing-technology company headquartered in Santa Clara, California, best known for its Literatum publishing platform. For over two decades, Literatum has enabled scholarly and professional publishers to host, deliver, and monetize digital publications. Today, Atypon serves over 200 clients, supports nearly 100,000 publications across more than 900 sites, and records billions of user sessions annually. Atypon describes itself as a technology-first organization: engineers make up a [...]
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