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Email Marketing: Secrets to Success and Common Failures
In email marketing, unlocking the secrets to success and navigating through common failures often hinges on attention to detail—both in the meticulous execution of each campaign and the overarching strategy that guides them. In the latest episode of “Email Never Sleeps,” hosted by Andrew Kordek, industry veteran Tali Hasanov shared her seasoned insights, drawing extensively from her [...]
Transforming Business Emails: From Blasé to Brilliant with Creativity
In the bustling world of business communication, standing out is more crucial than ever. We're inundated with a barrage of emails daily, where many miss the mark, resonating as uninspired or overly formulaic. However, transforming a mundane business email into a compelling, engaging message isn't just a luxury—it's necessary for those looking to capture attention and foster [...]
Email Development 101 – Mastering the Art with Anne Tomlin
In the latest episode of Email Never Sleeps, host Andrew Kordek sits down with email development expert Anne Tomlin to discuss the nuances of email coding and design. Anne, the founder of Emails Y'all, brings over a decade of experience and shares insights crucial for anyone looking to perfect their email marketing campaigns. The Importance of Mastery [...]
The Future of Email Marketing: Dedicated IPs and the Death of Traditional Metrics
In this episode of Email Never Sleeps, Andrew Kordek engages with Jakub Olexa, the founder and CEO of Mailkit and Omniv, to discuss the evolving landscape of email marketing. The conversation covers the strategic use of dedicated IPs and the shifting relevance of traditional email metrics like open rates. Rethinking Dedicated IPs Jakub Olexa provides a compelling [...]
Lessons Learned in ESP Migration
In this episode of Email Never Sleeps, we dive deep into Lessons Learned in ESP Migration and the complexities of Email Service Provider (ESP) migration, guided by the seasoned insights of Anna Levitin, a marketing and email operations leader based in Tel Aviv. With a rich background in cultural anthropology, Anna brings a unique perspective to understanding [...]
Make or Break Moments: The Power of Your Brand’s First Email
In email marketing, unlocking the secrets to success and navigating through common failures often hinges on attention to detail—both in the meticulous execution of each campaign and the overarching strategy that guides them. In the latest episode of “Email Never Sleeps,” hosted by Andrew Kordek, industry veteran Tali Hasanov shared her seasoned insights, drawing extensively from her [...]
The Synergy of SEO, Ads & Email: Converting Web Traffic into Loyal Subscribers
In digital marketing, finding the perfect blend of strategies to elevate your brand and connect with your audience is crucial. Today, we're exploring how SEO, ads, and email marketing synergize to convert casual web visitors into loyal subscribers. Presented by iPost and Andrew Kordek, the "Email Never Sleeps" podcast's third season features a conversation with digital marketing [...]
The Power of Storytelling and Personalization
Storytelling and personalization have emerged as pivotal elements that can significantly enhance the effectiveness of email campaigns. Episode 7 of the "Email Never Sleeps" podcast, hosted by Andrew Kordek, features a deep dive into these crucial topics with the expertise of Toni Rexroat, an email marketing veteran known for her exceptional storytelling skills. This blog post encapsulates [...]
Being Proactive with Email Deliverability – Email Marketing 101
As a marketer, you want your emails to land in your subscribers' inboxes every time. However, sometimes your emails may end up triggering those spam filters, and you may not even know it. That's why it's crucial to be proactive about your email deliverability and think about improving email deliverability from the beginning. According to Miriam Webster, being proactive means acting in anticipation of future problems, needs, or changes. It involves tracking your email campaign performance, identifying negative trends, and taking corrective action before it's too late. In this post, we'll share some tips on being proactive with your email deliverability to avoid potential problems down the line. Track Your Email Campaign Performance One of [...]
Discover the Insider Strategies for Creating a Loyalty Program That Actually Works
In episode 5 of the Email Never Sleeps podcast, Andrew Kordek, from iPost, interviews David Slavick Co-founder & Partner of Ascendant Loyalty, about loyalty programs and the importance of effective communication with customers. Email Never Sleeps Season 2 Episode 5 with David Slavick Slavick explains that his company offers end-to-end customer relationship marketing loyalty services that involve designing and implementing loyalty programs, sourcing technology, and setting up clients with a foundation in loyalty. He mentions that many companies undervalue their loyalty programs and treat them as a background add-on rather than unlocking the key to customer value. Slavick shares an example of how fast-food chains like McDonald's and Taco Bell began prioritizing their loyalty programs [...]
Discover the Truth: Do Political Emails Suck?
Are you tired of receiving spammy and unappealing political emails? In this episode of Email Never Sleeps, Andrew Kordek from iPost interviews Greg Bryce, a political email guru, to discuss the best practices for creating effective political emails. Email Never Sleeps Season 2 Episode 4 with Greg Bryce Greg shares his insights on why the perception of political emails is so bad and how to provide value to your email subscribers. He stresses the importance of earning the trust and respect of your subscribers, regardless of what you are promoting. If you want to create political emails that people will read and engage with, this video is for you! Watch this video if you are [...]
Why are unsubscribe links at the bottom of the page?
You understand the importance of building a healthy email list as an email marketer. You spend hours crafting the perfect email campaign, hoping to capture the attention of your subscribers and drive conversions. But have you ever stopped to consider the importance of the unsubscribe link at the bottom of your emails? Email Never Sleeps Episode 3, Season 2 with Michelle Norton In a recent episode of "Email Never Sleeps," Andrew Kordek, VP at iPost, and Michelle Norton, a Solutions Architect at List Engage, discuss the significance of unsubscribe links and why they are typically found at the bottom of marketing emails. The conversation begins with Andrew questioning who put the unsubscribe link at the [...]
The Marketing Manager Who Wears alot of Hats with Jay Schwedelson
In this video, Andrew Kordek, the host of iPost's Email Never Sleeps, is joined by Jay Schwedelson, the founder of Outcome Media and the Guru Conference, to discuss how marketing managers can make the most of their email marketing campaigns. Andrew and Jay focus on what marketing managers with a lack of time for sophistication should do to improve their email marketing campaigns. Email Never Sleeps Episode 2, Season 2 with Jay Schwedelson Watch this video if you are interested in learning about the importance of the subject line in email marketing. Jay emphasizes that marketers should focus on crafting a compelling subject line that can engage the reader and that it is often the [...]
Value Research & Email Marketing with Todd Lebo
Most marketers know the importance of value research, but many have never actually invested in it! You are missing out on some benefits and groundbreaking data, so watch this video and see why value research & email marketing are important. Email Never Sleeps Episode 1, Season 2 with Todd Lebo In this video Andrew Kordek and Todd Lebo show you why research is important in email marketing, and tips and hacks. This video should prompt you to research email marketing trends or best practices. You may have seen a video from the channel HubSpot Marketing and LYFE Marketing, so I hope you find this video just as informative and that you learn some best practices [...]
Casino Email Marketing Tip – Leverage Player ID Instead of Email Address
In this casino email marketing tip video, we'll show you how iPost allows you to leverage player ID instead of email address when sending casino email marketing messages. Casino Email Marketing Tip - Leverage Player ID Instead of Email Address https://youtu.be/LyAZdp9idPI Using PlayerID in Casino Marketing By using player ID, you'll be able to target your casino email marketing messages specifically to your players. This is a great way to increase your casino email marketing ROI. By using player ID, you'll be able to deliver a message that's specifically relevant to your players. Be sure to check out this casino email marketing tip to see how you can improve your casino email marketing strategy! Most other email service [...]
Email Never Sleeps Season 1 Finale: Final Thoughts of 2022
This is episode 15 of Email Never Sleeps, the email marketing podcast. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. Episode Topic: Final Thoughts, Season 1 Finale Apply To Be A Guest for Season 2! Are you heavily involved in the email industry? We're accepting applications for upcoming guests. https://www.ipost.com/resources/video-content/ Episode 15 Host: Andrew Kordek LinkedIn | Twitter | Andrew's Author Page
The 21 Do’s & Don’ts for Franchisors in Email Marketing
Introduction This 21 do’s and don’ts for Franchisors in Email Marketing post is undoubtedly not meant to be an exhaustive list but should serve as a guidepost for your programmatic email efforts. This post is all about you, the Franchisor, and actions in your email program to create awareness, nurture and convert people/subscribers interested in becoming a Franchisee. Many Franchisors ask the question regarding franchise email marketing: “what are the best practices I should adopt?” Of course, there are fundamental best practices such as not purchasing lists, privacy, compliance, and those that minimize risk. However, the best practices we will be focusing on are assuming that you have these fundamentals in place. We will be [...]
Email Never Sleeps Episode 14: Email Frequency Best Practices For 2023
This is episode 14 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email marketing sending frequency best practices and advice for 2023. This email-related video should help you fundamentally understand that as a marketer, you must spend some time to truly understand your customers. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. Episode Topic: Email Frequency Best Practices For 2023 In this video, our guest Dave Rodenbaugh of Founder of Recapture discusses with Andrew Kordek some of their ideologies for successful email marketing. This video is helpful if you are looking [...]
Email Never Sleeps Episode 13: What the modern marketing agency needs to do to align themselves in email marketing
This is episode 13 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about how modern marketing agencies can better align themselves in email marketing. This Email related video should help you learn as a marketing agency, that you don't always need to have all answers or hire employees for every niche as long as you have strategic partners. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. Episode Topic: What the modern marketing agency needs to do to align themselves in email marketing In this video, our guest Jennifer Nespola Lantz VP of [...]
Email Never Sleeps Episode 12: How to Check Your Email Reputation
This is episode 12 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email best practices for your checking your email reputation. This Email Reputation video should help you learn email marketing best practices and give you advice on where you should start if you are new to checking out your email reputation. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 12 of Email Never Sleeps, Andrew and our guest Matt Ratliff, some of their strategies and ways to be successful with email marketing. Whether you are a small independent [...]
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