Featured Posts
What Is a Newsletter? (2026 Guide for Email Marketers)
1-Minute Recap If you’re just here for the quick answer to “what is a newsletter?”: A newsletter is a recurring email (or series of emails) that shares updates, insights, and curated content with a defined audience that asked to hear from you. Unlike one-off promotions, good newsletters are built to deliver value first—then earn trust, traffic, and revenue over [...]
How Often Should You Email Your List? 2026 Guide for Casinos, Hotels, and Franchises
1-Minute Recap If you’re just here for the answer to “how often should you email your list?”, here’s the quick version: There’s no single magic number, but for most brands, 1–4 marketing emails per month to a broad list is the sweet spot where performance tends to hold up. For casinos, hotels, and franchises, frequency is a data problem, [...]
Casino Marketing Specialists: What They Do, Why They Matter, and How to Choose One (2026 Guide)
Casino Marketing Specialists: Who Actually Grows the Casino? If you run a casino today, you’ve probably asked yourself: Who is truly responsible for driving profitable play and visits? What does a modern casino marketing specialist actually do? How do you tell a real expert from someone who just “does digital” for everyone? The days of throwing money at billboards [...]
Best Email Service Provider for Gaming (2026 Guide)
As Gaming Tightens Up, Who Actually Powers the Best Email? For gaming brands, email isn’t just another marketing channel anymore. It’s how you move players, protect them, and prove you’re in control. Today’s players and guests interact with casinos, sportsbooks, and iGaming brands through: Real-time odds and offers Cross-property comps and rewards Regulatory and responsible gaming communications Player development [...]
Casino Public Relations: Email Marketing Strategy Guide
Updated Feb 2026. Casino public relations (PR) and marketing demand exceptional precision and expertise. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed PR strategy drives customer engagement and protects brand reputation. In the modern era, email marketing has emerged as a powerful yet underused tool in casino PR. This report [...]
Click-to-Open Rate (CTOR) in Email Marketing: What It Is + Why It Matters in 2026
1-Minute Recap If you only skim, here’s the big picture: Email click-to-open rate (CTOR) is an email marketing metric that shows what percentage of people who open your email actually click. It sits alongside email open rate and click through rate (CTR) as one of the core performance signals: Open rate = inbox and subject performance CTR = campaign-level [...]
How Casinos, Hotels, and Franchises Can Beat “Average” CTR in 2026
1-Minute Recap If you only skim, here’s the playbook: “Average” CTR is not your ceiling. Recent benchmarks put the average email click-through rate around 2–2.5%, with 3.5%+ considered excellent. On paid channels, typical ad CTRs are even lower (e.g., ~0.8–1.5% on TikTok/Meta, ~0.5–0.6% on YouTube), which is why “average CTR” content feels so pessimistic. Casinos, hotels, and franchises have unfair [...]
The Future of Casino Email: AI, Personalization & Predictive Offers
Email is still a casino’s highest-ROI digital channel, but commoditized “batch-and-blast” campaigns are fading fast. Casinos that win the inbox will combine artificial intelligence (AI), dynamic personalization, and predictive analytics to create one-to-one player experiences at scale. Below is a concise look at the trends that matter—and how to prepare your program today. (Need a refresher on casino marketing [...]
What Is a Newsletter? (2026 Guide for Email Marketers)
1-Minute Recap If you’re just here for the quick answer to “what is a newsletter?”: A newsletter is a recurring email (or series of emails) that shares updates, insights, and curated content with a defined audience that asked to hear from you. Unlike one-off promotions, good newsletters are built to deliver value first—then earn trust, traffic, and revenue over time. The most effective newsletters are: Segmented (not one-size-fits-all blasts) Tied to a clear purpose (educate, nurture, retain, or sell) Measured with real metrics like open rate, click-through rate (CTR), and click-to-open rate (CTOR), not just “we sent it.” We’ll break down what a newsletter is, why it still matters (even in an AI + social-first world), [...]
How Often Should You Email Your List? 2026 Guide for Casinos, Hotels, and Franchises
1-Minute Recap If you’re just here for the answer to “how often should you email your list?”, here’s the quick version: There’s no single magic number, but for most brands, 1–4 marketing emails per month to a broad list is the sweet spot where performance tends to hold up. For casinos, hotels, and franchises, frequency is a data problem, not a feelings problem. You should look at open rates, click through rates and unsubscribe rates together to decide whether to send more or less. As a starting point: Casinos: 1–2 broad email campaigns per week per engaged player segment + triggered trips/events + regulatory messages. Hotels: A lifecycle-driven cadence tied to browsing, booking, pre-arrival, in-stay, and [...]
Casino Marketing Specialists: What They Do, Why They Matter, and How to Choose One (2026 Guide)
Casino Marketing Specialists: Who Actually Grows the Casino? If you run a casino today, you’ve probably asked yourself: Who is truly responsible for driving profitable play and visits? What does a modern casino marketing specialist actually do? How do you tell a real expert from someone who just “does digital” for everyone? The days of throwing money at billboards and hoping for the best are gone. Now, the job of a casino marketing specialist is to help you: Attract the right guests Keep high-value players coming back Connect marketing to measurable gaming, hotel, and F&B revenue In this guide, we’ll unpack what casino marketing specialists really are, how they work, and how to evaluate potential partners [...]
Best Email Service Provider for Gaming (2026 Guide)
As Gaming Tightens Up, Who Actually Powers the Best Email? For gaming brands, email isn’t just another marketing channel anymore. It’s how you move players, protect them, and prove you’re in control. Today’s players and guests interact with casinos, sportsbooks, and iGaming brands through: Real-time odds and offers Cross-property comps and rewards Regulatory and responsible gaming communications Player development and host outreach Loyalty, hotel, and on-property experiences Behind all of that sits one critical question: “What is the best email service provider for gaming – not just another B2C ESP?” This guide breaks down what actually makes an ESP “best” for casinos and gaming—and why iPost leads the category in 2026, with SendX and Litmus as [...]
Casino Public Relations: Email Marketing Strategy Guide
Updated Feb 2026. Casino public relations (PR) and marketing demand exceptional precision and expertise. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed PR strategy drives customer engagement and protects brand reputation. In the modern era, email marketing has emerged as a powerful yet underused tool in casino PR. This report explores how casinos can leverage their owned email lists as a PR channel – backed by real performance data, strategic insights, and actionable tips for marketing directors and communications executives. What is Casino Public Relations? In the casino industry, public relations encompasses managing the casino’s reputation, communicating key messages to the public and stakeholders, and handling crises [...]
Click-to-Open Rate (CTOR) in Email Marketing: What It Is + Why It Matters in 2026
1-Minute Recap If you only skim, here’s the big picture: Email click-to-open rate (CTOR) is an email marketing metric that shows what percentage of people who open your email actually click. It sits alongside email open rate and click through rate (CTR) as one of the core performance signals: Open rate = inbox and subject performance CTR = campaign-level action CTOR = email content and call to action quality For casinos, hotels, and franchises, CTOR is the fastest way to: Compare promos vs “reputation” sends (PR, brand campaigns, host outreach) Decide which always-on flows in your marketing campaign stack to scale, tweak, or kill. If you haven’t yet, this blog sits alongside: Understanding Email Open Rates [...]
How Casinos, Hotels, and Franchises Can Beat “Average” CTR in 2026
1-Minute Recap If you only skim, here’s the playbook: “Average” CTR is not your ceiling. Recent benchmarks put the average email click-through rate around 2–2.5%, with 3.5%+ considered excellent. On paid channels, typical ad CTRs are even lower (e.g., ~0.8–1.5% on TikTok/Meta, ~0.5–0.6% on YouTube), which is why “average CTR” content feels so pessimistic. Casinos, hotels, and franchises have unfair advantages: rich first-party data, repeat visits, strong offers, and loyal segments. Used properly, those should put you above generic benchmarks. To beat “average” CTR, you need to do five things consistently: Hyper-target the right audience, not everyone on the list Align offer + message + landing page for each segment Trigger messages at high-intent moments (visits, bookings, [...]
The Future of Casino Email: AI, Personalization & Predictive Offers
Email is still a casino’s highest-ROI digital channel, but commoditized “batch-and-blast” campaigns are fading fast. Casinos that win the inbox will combine artificial intelligence (AI), dynamic personalization, and predictive analytics to create one-to-one player experiences at scale. Below is a concise look at the trends that matter—and how to prepare your program today. (Need a refresher on casino marketing basics? Start with our Casino Marketing 101 guide) AI Turns Big Data into Real-Time Decisions Modern casino CRMs capture millions of data points, loyalty card swipes, POS spend, game preference, mobile-app behavior. AI models crunch that data in seconds to predict a player’s next best offer or ideal send time. A recent McKinsey research on personalization found [...]
Click-Through Rate (CTR) in Email Marketing (2026 Update)
1-Minute Recap (If You Read Nothing Else) CTR = clicks ÷ delivered emails × 100. It shows how many people actually did something after opening your email. In recent benchmark studies, average email CTR usually sits around 2–3% across industries, with many sources calling 2–5% a “good” range. CTR matters more than ever as open rates get noisy (privacy changes, auto-opens). If you haven’t read it yet, pair this with iPost’s open rate 101 guide. The fastest CTR wins in 2026 come from: Better targeting & segmentation Stronger offers & CTAs Mobile-first design (over half of opens happen on mobile for many audiences) Consistent A/B testing For casinos, hospitality, and franchises, CTR jumps when you use [...]
Email Compliance Software: What Enterprise Marketers Need to Know
If you’re an enterprise marketer in casino & gaming, publishing, or franchise development, your email program lives under a microscope. You’re not just worried about opens and clicks. You’re juggling: Regulatory scrutiny (GDPR, CCPA/CPRA, state privacy laws, gaming regulators, franchise agreements) Complex, high-risk data (Player IDs, loyalty data, subscriber billing, franchise locations) Multiple brands, markets, and teams all trying to send emails at once That’s why email compliance software isn’t “nice to have” anymore. It’s the set of email compliance tools, processes, and platform capabilities that keep your compliant email marketing running safely and profitably. And spoiler: your ESP is either helping with that… or quietly making it worse. What Is Email Compliance Software, Really? Let’s [...]
What Enterprise Email Platforms Are Built for Highly Regulated Industries?
Most “enterprise” email marketing platforms were built for broad B2C use cases. We're talking about retail, ecommerce, and generic digital brands. But if you’re running a casino, sportsbook, tribal or commercial gaming operation, hospitality group, franchise system, financial services brand, or a regulated publisher, your world looks very different. You’re not just trying to send emails and boost engagement. You’re dealing with sensitive data, strict regulators, multi-state rules, and a constant need to protect customer data and other sensitive information from unauthorized access, all while still driving long term business growth. So the real question isn’t “Which ESP has the best UI?” It’s: Which enterprise email platforms are actually built for highly regulated, data-sensitive industries? What [...]
AI vs. Human Creativity in Email Marketing: Finding the Perfect Blend
Updated August 2024 → Updated April 2026 TL;DR AI can write, segment, and send faster than any human, but it can’t feel.The most effective email marketing today combines machine intelligence with human creativity to craft messages that predict behavior and build emotional connection. Marketers who master this balance will dominate inboxes in 2026 and beyond. The Automation Advantage AI has changed what’s possible in email marketing.From predictive send times to real-time personalization, tools like iPost’s AI-powered personalization engine are helping brands send smarter, faster, and more relevant campaigns. AI’s biggest strengths? Speed: It can generate subject lines, test variations, and optimize send times instantly. Scale: AI analyzes behavior across thousands of subscribers at once. Precision: Data [...]
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