Email Marketing2022-02-10T15:36:00-07:00
Blog: Email Marketing News
Blog: Email Marketing News
Blog: Email Marketing News
  • do political emails suck?

Discover the Truth: Do Political Emails Suck?

Are you tired of receiving spammy and unappealing political emails? In this episode of Email Never Sleeps, Andrew Kordek from iPost interviews Greg Bryce, a political email guru, to discuss the best practices for creating effective political emails. Email Never Sleeps Season 2 Episode 4 with Greg Bryce Greg shares his insights on why the perception of political emails is so bad and how to provide value to your email subscribers. He stresses the importance of earning the trust and respect of your subscribers, regardless of what you are promoting. If you want to create political emails that people will read and engage with, this video is for you! Watch this video if you are [...]

  • unsubscribe links at the bottom of the page

Why are unsubscribe links at the bottom of the page?

You understand the importance of building a healthy email list as an email marketer. You spend hours crafting the perfect email campaign, hoping to capture the attention of your subscribers and drive conversions. But have you ever stopped to consider the importance of the unsubscribe link at the bottom of your emails? Email Never Sleeps Episode 3, Season 2 with Michelle Norton In a recent episode of "Email Never Sleeps," Andrew Kordek, VP at iPost, and Michelle Norton, a Solutions Architect at List Engage, discuss the significance of unsubscribe links and why they are typically found at the bottom of marketing emails. The conversation begins with Andrew questioning who put the unsubscribe link at the [...]

  • The Marketing Manager Who Wears alot of Hats with Jay Schwedelson

The Marketing Manager Who Wears alot of Hats with Jay Schwedelson

In this video, Andrew Kordek, the host of iPost's Email Never Sleeps, is joined by Jay Schwedelson, the founder of Outcome Media and the Guru Conference, to discuss how marketing managers can make the most of their email marketing campaigns. Andrew and Jay focus on what marketing managers with a lack of time for sophistication should do to improve their email marketing campaigns. Email Never Sleeps Episode 2, Season 2 with Jay Schwedelson Watch this video if you are interested in learning about the importance of the subject line in email marketing. Jay emphasizes that marketers should focus on crafting a compelling subject line that can engage the reader and that it is often the [...]

  • Value Research in Email Marketing

Value Research & Email Marketing with Todd Lebo

Most marketers know the importance of value research, but many have never actually invested in it! You are missing out on some benefits and groundbreaking data, so watch this video and see why value research & email marketing are important. Email Never Sleeps Episode 1, Season 2 with Todd Lebo In this video Andrew Kordek and Todd Lebo show you why research is important in email marketing, and tips and hacks. This video should prompt you to research email marketing trends or best practices. You may have seen a video from the channel HubSpot Marketing and LYFE Marketing, so I hope you find this video just as informative and that you learn some best practices [...]

  • Leverage Player ID Instead of Email Address with iPost

Casino Email Marketing Tip – Leverage Player ID Instead of Email Address

In this casino email marketing tip video, we'll show you how iPost allows you to leverage player ID instead of email address when sending casino email marketing messages. Casino Email Marketing Tip - Leverage Player ID Instead of Email Address https://youtu.be/LyAZdp9idPI Using PlayerID in Casino Marketing By using player ID, you'll be able to target your casino email marketing messages specifically to your players. This is a great way to increase your casino email marketing ROI. By using player ID, you'll be able to deliver a message that's specifically relevant to your players. Be sure to check out this casino email marketing tip to see how you can improve your casino email marketing strategy! Most other email service [...]

By |January 25th, 2023|Categories: Best Practices, Email Marketing, Featured, Videos|Tags: , , |
  • Email Never Sleeps Season 1 Finale: Final Thoughts of 2022

Email Never Sleeps Season 1 Finale: Final Thoughts of 2022

This is episode 15 of Email Never Sleeps, the email marketing podcast. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. Episode Topic: Final Thoughts, Season 1 Finale Apply To Be A Guest for Season 2! Are you heavily involved in the email industry? We're accepting applications for upcoming guests. https://www.ipost.com/resources/video-content/ Episode 15 Host: Andrew Kordek LinkedIn   |   Twitter   |  Andrew's Author Page

By |December 31st, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |
  • Email Never Sleeps Episode 14: Email Frequency Best Practices For 2023

Email Never Sleeps Episode 14: Email Frequency Best Practices For 2023

This is episode 14 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email marketing sending frequency best practices and advice for 2023. This email-related video should help you fundamentally understand that as a marketer, you must spend some time to truly understand your customers. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. Episode Topic: Email Frequency Best Practices For 2023 In this video, our guest Dave Rodenbaugh of Founder of Recapture discusses with Andrew Kordek some of their ideologies for successful email marketing. This video is helpful if you are looking [...]

By |December 7th, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |
  • What the modern marketing agency needs to do to align themselves in email marketing

Email Never Sleeps Episode 13: What the modern marketing agency needs to do to align themselves in email marketing

This is episode 13 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about how modern marketing agencies can better align themselves in email marketing. This Email related video should help you learn as a marketing agency, that you don't always need to have all answers or hire employees for every niche as long as you have strategic partners. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. Episode Topic: What the modern marketing agency needs to do to align themselves in email marketing In this video, our guest Jennifer Nespola Lantz VP of [...]

By |November 20th, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |
  • Email Never Sleeps Episode 12: How to Check Your Email Reputation

Email Never Sleeps Episode 12: How to Check Your Email Reputation

This is episode 12 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email best practices for your checking your email reputation. This Email Reputation video should help you learn email marketing best practices and give you advice on where you should start if you are new to checking out your email reputation. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 12 of Email Never Sleeps, Andrew and our guest Matt Ratliff, some of their strategies and ways to be successful with email marketing. Whether you are a small independent [...]

By |November 1st, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |
  • Celia Martin Email Never Sleeps iPost

Email Never Sleeps Episode 11: Loyalty Email Best Practices

This is episode 11 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about loyalty email best practices for your business. This podcast discusses Loyalty Email Marketing. Andrew and Celia have been working in email marketing for many years. This Loyalty Email video should help you gain email marketing loyalty best practices and give you advice for improving your loyalty email marketing for September 2022 and beyond. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 11 of Email Never Sleeps, Andrew and our guest Celia Martin, CJM Strategies - Owner, Strategy [...]

By |October 5th, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |
  • Garin Hobbs and Joyce Sebastian with Andrew Kordek ipost

Email Never Sleeps Episode 9: Loyalty Emails that actually work

This is episode 09 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about loyalty emails and which types of loyalty email actually can work for your business. This podcast discusses Loyalty Emails that actually work. Andrew, Garin, and Joyce have been working in email marketing for many years. This Loyalty Email video should help you gain email marketing loyalty best practices and give you advice for improving your loyalty email marketing for August 2022 and beyond. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 9 of Email Never Sleeps, Andrew, [...]

By |August 30th, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |
  • Alexandra Palau and Andrew Kordek iPost

Email Never Sleeps Episode 8: Clean Your Fu**ing Email Lists!

This is episode 08 of Email Never Sleeps, the email marketing podcast. Watch this video to learn why you should clean your email lists. This podcast discusses when is a good time to clean your email lists and when is not a good time to clean your email lists. Andrew and Alexandra have been working in email marketing for many years. This Email List video should help you learn email marketing list health best practices and give you advice for sending emails in August 2022. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 8 of [...]

By |August 26th, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |

Get the latest updates, training, and industry news