Everyone knows that they they’re supposed to visit the dentist regularly. However, many folks don’t – they wait until there’s an acute problem before they pick up the phone and make an appointment. People avoid the dentist for a wide of host of reasons – fear, expense, inconvenience, and a perceived lack of urgency. Savvy care providers know this well and are reaping the benefits of electronic communication with patients as a way to improve the patient experience and encourage regular visits.
Despite the clear benefits of electronic communication with patients, many care providers shy away from email due to dental office HIPAA compliance concerns. How can care providers best leverage HIPAA dental compliant email marketing to improve the patient experience and boost the quality of care? Read more ›
Email direct marketing has consistently delivered a higher return on investment than other promotional and advertising activities – it’s one of the most powerful tools available to marketers. While many organizations sit on their lists, there are a wide host of companies across industries that are using email marketing tools to achieve great success. It all starts with email marketing strategy, quality execution and using software tools to their maximum advantage. Where are email marketing pioneers focusing their efforts? Read more ›
This blog post is meant to help you determine whether CASL might apply to you, and how to get ready for CASL. It is not intended to be legal advice.
What is CASL?
The Canadian government has passed a wide-ranging piece of legislation known as Canada’s Anti-Spam Legislation
(text of law
) that regulates commercial electronic communications sent to or from Canadian computers. CASL takes full effect on July 1, 2014
. CASL is quite different from the US CAN-SPAM Act legislation in that CASL requires explicit or implicit opt-in
by recipients before you may send them any messages, while CAN-SPAM only requires you to respect opt-outs you receive. Read more ›
Gone are the days of commissioning a travel agent or picking up the phone to call around for deals and availability. Today’s travelers are internet savvy, hopping online to surf and shop travel aggregator sites for the best possible deals. This has spurred a fundamental shift in the airline and hospitality industries – it’s no longer realistic to rely on top-of-mind familiarity and brand equity to keep customers loyal. This means that airline and hospitality providers need to step up to stand out in a crowded sea of fares, ratings and options – and the easiest and most cost effective way to succeed within these fluid markets is through digital direct marketing.
While travel and leisure aggregators provide sales volume for airline and hospitality providers, there are two principal pitfalls with respect to becoming overly dependent on these sites to drive business. The first issue is purely financial – if your patrons are booking your services through a third party site, your margins will slip as the percentage of your total bookings derived from aggregators rises. Read more ›
Your branding embodies your value proposition and identity – everything you sell, say, write and print across all touch points is an expression of your brand. With email marketing entrenched as a critical component of the marketing mix across industries, it’s critically important that your email branding meshes with and reflects your style guide and overarching brand standards.
Email branding can be particularly challenging, because the medium in which it appears – the recipient’s inbox – is crowded and cluttered with scores of other messages competing for attention. What are the key factors for success around effective email branding?
Focus on the Email Bookends
Think of your email branding template as your email stationery – it should feel like a one-to-one piece of personal correspondence. It starts with the address and ends with the signature – these are the critical branding elements that your recipient will notice. Read more ›
With the NSA probing into the private correspondence and online activities of everyday Americans, there’s been a huge surge in demand for secure server email solutions that are easy to use and feature full end-to-end encryption. In the post-Snowden era, the zealousness around privacy protection has reached a feverish pitch – it’s no longer about criminals seeking security enhancements to hide their correspondence. Concerns around cyber espionage have infiltrated mainstream society because law-abiding, private citizens simply and rightfully want complete control over their online correspondence and activities.
The NSA has all the tools it needs to both scrutinize online behavior and correspondence on both an individual and mass level – and it freely admits that it’s proactively collecting information on all of us, ostensibly to thwart threats before they are realized.
How do they justify collecting private information on mainstream Americans?
General Janet Alexander, Head of the Domestic Surveillance Directorate, states, “We are often asked what’s more important – civil liberties or national security – but this is a false question, a false choice. At the end of the day there are no civil liberties without National Security.” Because there is no way to predict in advance which crucial piece of data will be the spark that reveals a potential plot, the standard operating procedure is to collect all available information from all available sources at all times. Read more ›
Health care professionals know that it’s in both the patient’s and the provider’s best interest to focus on preventative care. For patients, early detection of diseases and conditions can not only prevent life-threatening incidents but also drastically improve overall quality of life. And for providers, preventative care programs provide an opportunity to not only measurably improve overall health profiles within their patient base but also drastically reduce healthcare costs.
It all starts with collecting and keeping patient email addresses on file – and once you have the capability to communicate with patients electronically, email automation takes care of the rest.
Providers can leverage email automation to execute preventative care programs through two key capabilities – email triggers and email drip campaigns. Read more ›
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A solid donor relations program serves as the foundation of financial viability for non-profits. While it’s of course important to expand the donor base, it’s equally important to keep the donors you have feeling valued and engaged. An effective donor retention strategy is predicated on planning and consistency. And, it’s critically important to communicate gratitude and build a relationship beyond just asking for money.
How can non-profits maximize the effectiveness of their donor relations programs? Read more ›