Driving Customer Acquisition: Lead Nurturing Strategies that Convert Prospects to Customers

Direct Email Marketing Services Blog I Customer Acquisition I iPost Most companies running email marketing programs are leveraging a variety of lead generation techniques to grow their prospect pool – banner advertising, website registration, content marketing and more. While growing the list of prospects is a critical first step, the value of a prospect isn’t realized until it converts – this is why lead nurturing strategies that drive customer acquisition are so important. When you consider the cost of customer acquisition, a customer acquisition strategy focused on driving leads through the conversion funnel is clearly critical. Conversion doesn’t happen instantaneously – the path is paved with a variety of customer touch points that build affinity over time. What are the most effective lead nurturing strategies that convert prospects into customers? Read more ›
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Posted in Customer Acquisition

HIPAA Dental Compliant Email Marketing for Care Providers

Direct Email Marketing Services I HIPAA Dental Compliance I iPost Everyone knows that they they’re supposed to visit the dentist regularly.  However, many folks don’t – they wait until there’s an acute problem before they pick up the phone and make an appointment. People avoid the dentist for a wide of host of reasons – fear, expense, inconvenience, and a perceived lack of urgency. Savvy care providers know this well and are reaping the benefits of electronic communication with patients as a way to improve the patient experience and encourage regular visits. Despite the clear benefits of electronic communication with patients, many care providers shy away from email due to dental office HIPAA compliance concerns. How can care providers best leverage HIPAA dental compliant email marketing to improve the patient experience and boost the quality of care? Read more ›
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Posted in Email Marketing, Healthcare Marketing

Email Direct Marketing: Top Three Techniques for the Best Email Marketing Campaigns

Direct Email Marketing Services Blog I Email Direct Marketing I iPost Email direct marketing has consistently delivered a higher return on investment than other promotional and advertising activities – it’s one of the most powerful tools available to marketers. While many organizations sit on their lists, there are a wide host of companies across industries that are using email marketing tools to achieve great success. It all starts with email marketing strategy, quality execution and using software tools to their maximum advantage. Where are email marketing pioneers focusing their efforts? Read more ›
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Posted in Direct Marketing, Email Marketing

How email marketers can comply with Canada’s new anti-spam law – CASL

CASL This blog post is meant to help you determine whether CASL might apply to you, and how to get ready for CASL.  It is not intended to be legal advice.

What is CASL?

The Canadian government has passed a wide-ranging piece of legislation known as Canada’s Anti-Spam Legislation or CASL (text of law) that regulates commercial electronic communications sent to or from Canadian computers.  CASL takes full effect on July 1, 2014.  CASL is quite different from the US CAN-SPAM Act legislation in that CASL requires explicit or implicit opt-in by recipients before you may send them any messages, while CAN-SPAM only requires you to respect opt-outs you receive. Read more ›
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Posted in Email Marketing

Travel and Leisure Direct Marketing: How Personalized Packages Deliver Real Value

Direct Email Marketing Services Blog I Direct Marketing I iPost Gone are the days of commissioning a travel agent or picking up the phone to call around for deals and availability.  Today’s travelers are internet savvy, hopping online to surf and shop travel aggregator sites for the best possible deals. This has spurred a fundamental shift in the airline and hospitality industries – it’s no longer realistic to rely on top-of-mind familiarity and brand equity to keep customers loyal.  This means that airline and hospitality providers need to step up to stand out in a crowded sea of fares, ratings and options – and the easiest and most cost effective way to succeed within these fluid markets is through digital direct marketing. While travel and leisure aggregators provide sales volume for airline and hospitality providers, there are two principal pitfalls with respect to becoming overly dependent on these sites to drive business.  The first issue is purely financial – if your patrons are booking your services through a third party site, your margins will slip as the percentage of your total bookings derived from aggregators rises. Read more ›
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Posted in Direct Marketing, hospitality and tourism, Travel and Leisure

Preventative Care: How Providers Can Keep Patients Healthy through Email Automation

Direct Email Marketing Services I Preventative Care I iPost Health care professionals know that it’s in both the patient’s and the provider’s best interest to focus on preventative care. For patients, early detection of diseases and conditions can not only prevent life-threatening incidents but also drastically improve overall quality of life. And for providers, preventative care programs provide an opportunity to not only measurably improve overall health profiles within their patient base but also drastically reduce healthcare costs. It all starts with collecting and keeping patient email addresses on file – and once you have the capability to communicate with patients electronically, email automation takes care of the rest. Providers can leverage email automation to execute preventative care programs through two key capabilities – email triggers and email drip campaigns. Read more ›
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Posted in Email Marketing, Healthcare Marketing