When it comes to ESPs, there’s no such thing as a one-size-fits-all solution. And, as companies evolve and grow their email marketing programs, they frequently find themselves at odds with their provider because the solution in place isn’t meeting their needs. The next step, these companies believe, is to switch providers. However, many of the limitations creating the impetus to switch can be addressed through reconfiguring the solution with the existing ESP through automation, integration and customized features.
Many organizations overlook the importance of customization capabilities when evaluating potential vendors and therefore miss out on two critical benefits. First, by definition, a customized solution is tailored specifically to what a particular organization needs. Second, the company avoids the cost, hassle and disruption associated with selecting a different ESP and implementing a new solution every time organizational needs evolve. Read more ›