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Blog2022-05-18T12:38:25-06:00
Blog: Email Marketing News
Blog: Email Marketing News
Blog: Email Marketing News

Featured Posts

  • iPost Field Manual For Better Franchise Email

Field Manual For Better Franchise Email Marketing

Introduction If you are a marketer inside a franchise organization, email marketing for franchise is an effective and cost-efficient way to connect with current and future customers. While most consumers love to hate email and claim that they get too much, they are addicted to it. People check email while driving, in bed, on vacation, in the bathroom, [...]

  • Economic Impact of Email Testing

The Economic Impact of Email Testing 2023

Introduction “Just test it” is a phrase that all email marketers have heard one too many times. Every conference, every vendor, and every thought leader has pushed the idea of email testing for years. Yet, some studies in the past show that 20%-40% of marketers do not perform any email testing regularly. Regularly means that you are, at the [...]

  • Casino Email Marketing Automation Journey with 5X ROAS

Casino Email Marketing Automation Journey with 5X ROAS

Are you a casino marketer looking to maximize your digital and email programs to increase revenue? If so, you've come to the right place! This blog post will explore a casino email marketing automation journey with 5X ROAS and game-changing strategies that can revolutionize your casino's email marketing efforts. Andrew Kordek, from iPost, will guide you through six [...]

  • Finding a Job You Love in Email Marketing with Tony Zupancic

Finding a Job You Love in Email Marketing with Tony Zupancic

If you're new to email marketing or struggling to find a job you love in email marketing, you've come to the right place. In this blog post, we'll delve into an exciting episode of Email Never Sleeps featuring Tony Zupancic, a Salesforce Marketing Cloud developer with over six years of experience in the email marketing industry.  Tony's journey [...]

  • Email Never Sleeps Season 2 Episode 7

Email Marketing Mastery: The Art of Defining Success in Email

Email marketing is a powerful tool that can yield exceptional results when executed strategically. Defining success in your email campaigns is crucial to reach email marketing mastery.  In this post, we will explore the critical aspects of defining success in email marketing and how to leverage them for optimal results. By focusing on the customer experience, utilizing data [...]

  • The 8 Types of Email Marketers

8 Types of Email Marketers – Email Marketing 101

There is no such thing as an email marketer that knows it all. Many organizations want a jack of all trades (who is an expert); unfortunately, that person does not exist. There are eight types of email marketers out there. A person can be a blend of 2 or even 3 of these, but no one can be [...]

The Future of Email Creation for 2023 and Beyond

In this video, Andrew Kordek, VP at iPost, hosts a session of Email Never Sleeps with Dmitry Kudrenko, the CEO and co-founder of Stripo, an email design platform. The topic of discussion in this video is the future of email creation. Email Never Sleeps  Season 2 Episode 6 with Dmitry Kudrenko Dimitri discusses the four stakeholders in email [...]

Being Proactive with Email Deliverability – Email Marketing 101

As a marketer, you want your emails to land in your subscribers' inboxes every time. However, sometimes your emails may end up triggering those spam filters, and you may not even know it. That's why it's crucial to be proactive about your email deliverability and think about improving email deliverability from the beginning. According to Miriam Webster, being [...]

  • The 8 Types of Email Marketers

8 Types of Email Marketers – Email Marketing 101

There is no such thing as an email marketer that knows it all. Many organizations want a jack of all trades (who is an expert); unfortunately, that person does not exist. There are eight types of email marketers out there. A person can be a blend of 2 or even 3 of these, but no one can be an expert at all eight, and If they say they are, they are lying. Check out this video to learn more about the following types of email marketers: The 8 Types of Email Marketers The Technical, aka A Marketing Technologist The Strategist The Creative The Production Specialist The Coder The Deliverability Specialist The Generalist The Analyst As [...]

By |May 9th, 2023|Categories: Email Marketing, Featured, Videos|Tags: |
  • Email Challenges Video Series

Get Ready to Dominate Your Inbox: The Email Challenges Series Is Here

Are you struggling to get your emails out the door effectively? You're not alone. In a recent poll, email marketers cited the overall process as their biggest challenge, which is a wide range of things. It can be overwhelming, from data to HTML to technology, project management, and the tools you use. That's why email gurus Andrew Kordek and Jen Swafford have teamed up to bring you the Email Challenge Series. In this first episode, they dive into overall process and the three P's: process, people, and perhaps most importantly, planning. Without proper planning, your email strategy will fall apart before getting off the ground. Andrew and Jen share their insights on what it takes [...]

By |May 4th, 2023|Categories: Email Challenges|

The Future of Email Creation for 2023 and Beyond

In this video, Andrew Kordek, VP at iPost, hosts a session of Email Never Sleeps with Dmitry Kudrenko, the CEO and co-founder of Stripo, an email design platform. The topic of discussion in this video is the future of email creation. Email Never Sleeps  Season 2 Episode 6 with Dmitry Kudrenko Dimitri discusses the four stakeholders in email creation: email clients, email logic, editors, and marketers. The discussion then focuses on traditional email creation and how it has been slow to develop due to security and legacy issues. Dimitri's goal is to improve the user experience for all stakeholders and discusses how changes in infrastructure and AI could impact the future of email creation. They [...]

Being Proactive with Email Deliverability – Email Marketing 101

As a marketer, you want your emails to land in your subscribers' inboxes every time. However, sometimes your emails may end up triggering those spam filters, and you may not even know it. That's why it's crucial to be proactive about your email deliverability and think about improving email deliverability from the beginning. According to Miriam Webster, being proactive means acting in anticipation of future problems, needs, or changes. It involves tracking your email campaign performance, identifying negative trends, and taking corrective action before it's too late.  In this post, we'll share some tips on being proactive with your email deliverability to avoid potential problems down the line. Track Your Email Campaign Performance One of [...]

  • what is an open rate?

What is an open rate? Email Marketing 101

Email marketing is a crucial element of any digital marketing campaign. It can drive traffic to your website, increase engagement with your brand, and ultimately lead to more sales. But, as with any marketing tactic, it's essential to measure the effectiveness of your email campaigns. One metric often used is email open rates. In this article, we'll examine email open rates, how they're calculated, and what you should use them for. What is an open rate? First, let's define what an open rate is. An open rate is a metric used in email marketing that measures the number of times a recipient opens an email. This is usually expressed as a percentage of the total [...]

  • Discover the Insider Strategies for Creating a Loyalty Program That Actually Works

Discover the Insider Strategies for Creating a Loyalty Program That Actually Works

In episode 5 of the Email Never Sleeps podcast, Andrew Kordek, from iPost, interviews David Slavick Co-founder & Partner of Ascendant Loyalty, about loyalty programs and the importance of effective communication with customers. Email Never Sleeps  Season 2 Episode 5 with David Slavick Slavick explains that his company offers end-to-end customer relationship marketing loyalty services that involve designing and implementing loyalty programs, sourcing technology, and setting up clients with a foundation in loyalty. He mentions that many companies undervalue their loyalty programs and treat them as a background add-on rather than unlocking the key to customer value. Slavick shares an example of how fast-food chains like McDonald's and Taco Bell began prioritizing their loyalty programs [...]

  • do political emails suck?

Discover the Truth: Do Political Emails Suck?

Are you tired of receiving spammy and unappealing political emails? In this episode of Email Never Sleeps, Andrew Kordek from iPost interviews Greg Bryce, a political email guru, to discuss the best practices for creating effective political emails. Email Never Sleeps Season 2 Episode 4 with Greg Bryce Greg shares his insights on why the perception of political emails is so bad and how to provide value to your email subscribers. He stresses the importance of earning the trust and respect of your subscribers, regardless of what you are promoting. If you want to create political emails that people will read and engage with, this video is for you! Watch this video if you are [...]

  • unsubscribe links at the bottom of the page

Why are unsubscribe links at the bottom of the page?

You understand the importance of building a healthy email list as an email marketer. You spend hours crafting the perfect email campaign, hoping to capture the attention of your subscribers and drive conversions. But have you ever stopped to consider the importance of the unsubscribe link at the bottom of your emails? Email Never Sleeps Episode 3, Season 2 with Michelle Norton In a recent episode of "Email Never Sleeps," Andrew Kordek, VP at iPost, and Michelle Norton, a Solutions Architect at List Engage, discuss the significance of unsubscribe links and why they are typically found at the bottom of marketing emails. The conversation begins with Andrew questioning who put the unsubscribe link at the [...]

  • The Marketing Manager Who Wears alot of Hats with Jay Schwedelson

The Marketing Manager Who Wears alot of Hats with Jay Schwedelson

In this video, Andrew Kordek, the host of iPost's Email Never Sleeps, is joined by Jay Schwedelson, the founder of Outcome Media and the Guru Conference, to discuss how marketing managers can make the most of their email marketing campaigns. Andrew and Jay focus on what marketing managers with a lack of time for sophistication should do to improve their email marketing campaigns. Email Never Sleeps Episode 2, Season 2 with Jay Schwedelson Watch this video if you are interested in learning about the importance of the subject line in email marketing. Jay emphasizes that marketers should focus on crafting a compelling subject line that can engage the reader and that it is often the [...]

  • 7 Types of Emails Your Institution Needs to Send

Email Marketing for Higher Education: 7 Types of Emails Your Institution Needs to Send

Email marketing for higher education is an effective way for educational institutions to reach their target audience, engage with current and prospective students, and increase visibility and engagement. Adhering to email marketing best practices and sending the right types of emails is essential for any successful email marketing strategy. It’s also incredibly beneficial to create and utilize higher education email templates. In this blog post, we’ll be discussing the seven types of emails higher education institutions need to send to make the most out of email marketing. From automated welcome emails to event reminders and updates, we’ll discuss how each type of email can help higher education marketers reach their goals. So, let’s get started! [...]

  • Franchise Development – Increasing the number of Leads & shortening the sales cycle In speaking with many franchise development leaders, there is a nagging challenge with getting more qualified leads into the funnel. Once those names are in the fran dev sales cycle, the second challenge is to identify which of those folks are just kicking tires from the ones who are truly interested in becoming a franchisee . Trying to pursue those tire kickers who have little intention of buying or can’t qualify, is a waste of resources that could be better used in pursuing those how raised their hand and want to start the discussion. New Leads: Image if you will, the fran dev team having visibility into everyone who visits your “become a franchise” page, who do NOT fill out the form. Today, you likely only see those folks who visit the page, complete the form and hits submit. Those names go into your CRM for follow up. Visitors visit the page and ‘abandon” the form for many reasons, some are interruptions, phone ringing, time for dinner, etc. Maybe they are just exploring what it takes to become a business owner. Regardless, wouldn’t you like the chance to start the discussion? Even if they are not ready now, you can always nurture them with an email automation to keep your brand front and center. Tire kicker or hot lead: The other challenge: is once those individuals do submit the form, identifying who are real and who is not. Like separating the wheat from the chaff. Understanding your ideal customer profile and building a persona for those who you’d classify as HOT and leverage a lead/engagement scoring solution to score your leads based in part by your persona AND weaving in their behaviors. For example: Your ideal profile is: married couple, college educated, live in Texas, NC, MO, etc. are currently employed in service or food service as a district manager or regional manager and have $200,000 available to invest. A new lead comes in and you score that person based on how close they match your ICP. Scoring goes further and takes into account their behavior with emails, phone calls, etc. If for example a triggered thank you email has a link to “learn more”, you might assign a greater score to those folks who “click” the link and complete the secondary questionnaire, than those who don’t even open the thank you email. That way those who have the higher score are more ripe for follow up. Having this kind of visibility into your leads database can help to save you time, reduce sales cycles and ultimately help you meet your franchise development goals.

Franchise Development: Increase Number of Leads and Shorten Sales Cycle

In speaking with many franchise development leaders, there is a nagging challenge with getting more qualified franchise development leads into the funnel with current lead generation strategies. Once those names are in the franchise development (fran dev) sales cycle, the second challenge is to identify which folks are just "kicking tires" from the ones genuinely interested in becoming a franchisee. Trying to pursue those "tire kickers" who have little intention of buying or can’t qualify, is a waste of resources that could be better used in pursuing those who raised their hand and want to start the discussion. New Leads: Image if you will, the fran dev team having visibility into everyone who visits your “become [...]

By |February 10th, 2023|Categories: Email Marketing, Featured, Franchises|Tags: , , |
  • Value Research in Email Marketing

Value Research & Email Marketing with Todd Lebo

Most marketers know the importance of value research, but many have never actually invested in it! You are missing out on some benefits and groundbreaking data, so watch this video and see why value research & email marketing are important for 2023. Email Never Sleeps Episode 1, Season 2 with Todd Lebo In this video Andrew Kordek and Todd Lebo show you why research is important in email marketing, and tips and hacks. This video should make you search email marketing trends or email marketing best practices. You may have seen a video from the channel HubSpot Marketing and LYFE Marketing, so I hope you find this video just as informative and that you learn [...]

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