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Franchise Development: Increase Number of Leads and Shorten Sales Cycle
Franchise development is getting harder, not because the interest isn’t there, but because identifying real buyers in a noisy world takes more precision than ever. Franchise development leaders routinely face two major roadblocks: generating more qualified leads, and quickly separating serious prospects from casual “tire kickers.” The problem isn’t just lead volume. It’s the lack of visibility into prospect [...]
Pros and Cons of Using AI for Email Writing in 2026
AI for email writing has become insanely popular in 2026. AI technologies can automate the creating and sending of emails process. They also provide helpful insights into how to improve the effectiveness of emails. While AI has many advantages for email writing, there are also potential drawbacks. This blog will discuss the pros and cons of using AI to [...]
Casino Email Marketing Strategies for 2026: Boost Player Engagement & Retention
In casino marketing, email remains one of the most powerful tools for driving engagement, loyalty, and revenue. The key to success in 2026 lies in using data-driven, automated, and personalized campaigns that speak directly to player behavior and preferences. If you're not adapting your approach, you're leaving high-value players on the table. Below, we break down the most important [...]
Maximizing Email Marketing for the Casino and Gambling Industry in 2026
The casino industry never stands still. With new digital platforms, shifting regulations, and evolving player expectations, staying competitive requires more than just a flashy gaming floor. Email marketing has emerged as one of the most reliable and profitable digital marketing strategies for casinos and gambling businesses. As we move into 2026, email remains the channel through which casinos can [...]
How Do Casinos Promote Themselves? A Practical Marketing Strategy for Casino Promotion Ideas
Casinos don’t win big with one flashy ad—they win with a digital marketing strategy that blends data, creative, and disciplined execution. Below is a field-tested playbook packed with casino promotion ideas and a clear marketing campaign structure teams can run right now to drive trips, play, and loyalty. TL;DR Casinos promote themselves by combining first-party player data with targeted [...]
Avoid These 5 Bad Email Habits
It's fair to say that none of us in email marketing are in it to annoy our subscribers with our email newsletters. We have all read articles about why subscribers leave your email program. This article about five bad email practices to avoid. In addition to frequency and lack of personalization in emails, some things just flat-out drive people [...]
Casino Email Automation Sequence for Events
A Complete Guide to Boost Attendance Casino marketers understand that live events—from concerts and tournaments to holiday promotions—are revenue goldmines. The challenge lies in getting players to show up and spend. This is where a strategic casino email automation sequence for events becomes transformative for your marketing efforts. By leveraging data and automation through specialized email marketing software, casinos can deliver the right [...]
Atypon PubMed Integration — A Concise Guide
Quick answer Atypon PubMed integration means using Atypon’s Literatum platform to supply the structured metadata and access signals (validated XML, entitlement checks, and discovery links) that PubMed and related services need so researchers can find and reach your full text. How Atypon supports PubMed and discovery workflows Structured metadata: Publishers export JATS/MEDLINE-style XML or other validated metadata for indexing [...]
Casino Email Automation Sequence for Events
A Complete Guide to Boost Attendance Casino marketers understand that live events—from concerts and tournaments to holiday promotions—are revenue goldmines. The challenge lies in getting players to show up and spend. This is where a strategic casino email automation sequence for events becomes transformative for your marketing efforts. By leveraging data and automation through specialized email marketing software, casinos can deliver the right message at the perfect moment to drive event attendance and maximize on-site spending. Email provides a direct line to players and consistently outperforms social media or ads in driving engagement. This comprehensive guide explores how to use email automation to fill your events and achieve maximum ROI while saving time through intelligent automation. For comprehensive email marketing strategies, explore [...]
Atypon PubMed Integration — A Concise Guide
Quick answer Atypon PubMed integration means using Atypon’s Literatum platform to supply the structured metadata and access signals (validated XML, entitlement checks, and discovery links) that PubMed and related services need so researchers can find and reach your full text. How Atypon supports PubMed and discovery workflows Structured metadata: Publishers export JATS/MEDLINE-style XML or other validated metadata for indexing and deposits. Entitlement checks: Atypon can answer access queries so discovery tools know whether to link to full text or an abstract. Discovery indicators: Atypon supports integration with discovery features (GetFTR/LinkOut style workflows) so results show a reliable “get full text” signal routing readers to the correct article page. HTML-first delivery: Atypon’s HTML/eReader outputs (AXEL) improve accessibility [...]
Atypon Company — What Publishers Should Know
TL;DR: Atypon Company is a Santa Clara–based publishing technology firm best known for Literatum, a platform that hosts, delivers, and monetizes scholarly and professional content, powering hundreds of publishers, thousands of journals, and automated content experiences (HTML, PDF, EPUB) used by researchers worldwide. What is Atypon? Atypon Systems, Inc. is a publishing-technology company headquartered in Santa Clara, California, best known for its Literatum publishing platform. For over two decades, Literatum has enabled scholarly and professional publishers to host, deliver, and monetize digital publications. Today, Atypon serves over 200 clients, supports nearly 100,000 publications across more than 900 sites, and records billions of user sessions annually. Atypon describes itself as a technology-first organization: engineers make up a [...]
Atypon Full Text Sources: Your Complete Guide
Accessing the complete text of scholarly articles on Atypon’s Literatum platform can seem daunting at first. This guide explains exactly what Atypon full text sources are, how to locate them, ways to automate content pulls with iPost, and solutions to common challenges—so you can get every article you need, faster. What Are Atypon Full Text Sources? Atypon full text sources refer to the complete article content hosted on the Literatum platform, including: Article HTML: The web-native, accessible version powered by AXEL PDF Downloads: Printable versions for offline reading eTOCs & Issue Listings: Tables of contents that link to each article’s DOI EPUB Exports: Semantically enriched EPUB files for accessibility These sources live on your publisher’s Atypon [...]
5 reasons email copywriting is different
Email marketers & business owners usually assume email copywriting is easy. Or they assume it’s like writing any other kind of marketing copy. But they’re wrong. If you want to succeed in email, it’s time to start learning how to write killer emails. To really learn email copywriting, it takes a lot of experience, testing, trial, and error, etc. You might be wondering what makes email copywriting different? Here are five reasons email copywriting is different, and also learn how to write like an expert copywriter. Reason 1: Your email copywriting is showing up in someone’s email inbox. Showing up in your email subscribers' inbox or on their phone is much more personal and direct than [...]
What Is Atypon Systems? (Email Service Provider of Choice)
Atypon Systems, Inc., headquartered in Santa Clara, CA, provides the Literatum publishing platform, the leading solution for scholarly and professional publishers to manage, deliver, and monetize online content. Over its 20-plus years of continuous development, Literatum has become home to nearly 100,000 publications in more than a dozen languages, powering over 900 publication websites and logging 3.2 billion user sessions annually. Atypon’s mission is clear: build technology that furthers the distribution of knowledge. Their team, over two-thirds of whom are engineers, leverages cutting-edge R&D, including machine learning and AI, to deliver new features driven directly by client needs. Today, more than 200 clients, including some of the world’s largest publishers, rely on Atypon’s suite, enhanced by [...]
Mohegan Selects iPost to Power Advanced Email and SMS Marketing Efforts
iPost, a leading provider of email and SMS for gaming iPost, a leading provider of email and SMS marketing automation solutions for gaming, entertainment, and hospitality brands, today announced that Mohegan, one of the premier developers and managers of entertainment resorts in North America, has chosen iPost as its new digital messaging platform. SAN MATEO, Calif., July 25, 2025 /PRNewswire-PRWeb/ -- iPost, a leading provider of email and SMS marketing automation solutions for gaming, entertainment, and hospitality brands, today announced that Mohegan, one of the premier developers and managers of entertainment resorts in North America, has chosen iPost as its new digital messaging platform. Through this new partnership, two Mohegan properties, Mohegan Sun in Connecticut, and Mohegan Pennsylvania will leverage iPost's advanced [...]
Franchise Marketing Systems: Use Data and Analysis for a Better Customer Experience (Updated July 2025)
Relevance has revolutionized both the franchise email marketing industry and franchise marketing systems. It has franchise marketing companies moving us away from the batch-and-blast of old and on to the path toward one-to-one email messaging. Relevancy always matters. No one can afford not to be relevant to at least some degree. And it is the franchises that provide the most relevant, targeted email content that will most likely win and keep a customer’s business. Relevancy has also evolved as technology has enabled gathering and analyzing ever more data about each customer. That means franchise email marketing has also evolved to provide a much better customer experience at the inbox. For example, a restaurant franchise might send [...]
Franchise Marketing Plan: Essential Steps for a Success
Crafting a successful franchise marketing plan is essential to maintain brand consistency across your network and power scalable growth from local shops to regional hubs. A well-crafted plan combines traditional and digital marketing strategies. This approach helps reach a wider audience and generate more leads. A smart franchise lead generation strategy doesn’t just fill seats, it brings high-quality prospects into your development pipeline. Digital channels, especially automated workflows for franchises, allow you to engage both customers and prospects with the right message at the right time. Local marketing efforts are equally important. They should be tailored to the specific needs of each franchise location. A clear target audience is essential for effective marketing. It helps create [...]
Casino Public Relations: Email Marketing Strategy Guide
Casino public relations (PR) and marketing demand exceptional precision and expertise. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed PR strategy drives customer engagement and protects brand reputation. In the modern era, email marketing has emerged as a powerful yet underused tool in casino PR. This report explores how casinos can leverage their owned email lists as a PR channel – backed by real performance data, strategic insights, and actionable tips for marketing directors and communications executives. What is Casino Public Relations? In the casino industry, public relations encompasses managing the casino’s reputation, communicating key messages to the public and stakeholders, and handling crises or controversies. It’s [...]
The Future of Casino Email: AI, Personalization & Predictive Offers (2025)
Email is still a casino’s highest-ROI digital channel, but commoditized “batch-and-blast” campaigns are fading fast. In 2025, the casinos that win the inbox will combine artificial intelligence (AI), dynamic personalization, and predictive analytics to create one-to-one player experiences at scale. Below is a concise look at the trends that matter—and how to prepare your program today. (Need a refresher on casino marketing basics? Start with our Casino Marketing 101 guide) AI Turns Big Data into Real-Time Decisions Modern casino CRMs capture millions of data points, loyalty card swipes, POS spend, game preference, mobile-app behavior. AI models crunch that data in seconds to predict a player’s next best offer or ideal send time. A recent McKinsey research [...]
What is an open rate? Email Marketing 101
Email marketing is a crucial element of any digital marketing campaign. It can drive traffic to your website, increase engagement with your brand, and ultimately lead to more sales. But, as with any marketing tactic, it's essential to measure the effectiveness of your email campaigns. One metric often used is email open rates. In this article, we'll examine email open rates, how they're calculated, and what you should use them for. What is an open rate? First, let's define what an open rate is. An open rate is a metric used in email marketing that measures the number of times a recipient opens an email. This is usually expressed as a percentage of the total [...]
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