Featured Posts
Compelling Emails: A Visual Guide for Associations and Non-Profits
Introduction An inbox is a crowded place these days. Besides the general noise and deals, subscribers are inundated with asks of all kinds from brands. Associations and Non-Profits have an even bigger task at gaining the subscriber's attention and conversion, so a solid strategy coupled with high-performing creative is essential. Compelling emails are important. Here are ten examples [...]
The 20 Do’s & Don’ts for Association Email Marketing
Introduction The biggest question that many Associations have regarding Association email marketing is, “What are the best practices I should adopt?” There are fundamental best practices such as not purchasing lists, privacy, compliance, and those that minimize risk. However, the best practices we will focus on assume that the fundamentals are in place. We will be looking at [...]
Career Growth in Email Marketing: Advice for Aspiring Professionals
In episode 9 of the Email Never Sleeps podcast titled "Career Growth in Email Marketing: Advice for Aspiring Professionals," Andrew Kordek and Eric Kriegermeier engage in an insightful discussion about their journey in the email industry. Eric, the Director of Solutions Engineering at Shaw/Scott, shared his experience and valuable advice for those looking to thrive in the field. [...]
Pros and Cons of Using AI for Email Writing
AI for email writing has become insanely popular in 2023. AI technologies can automate the creating and sending of emails process. They also provide helpful insights into how to improve the effectiveness of emails. While AI has many advantages for email writing, there are also potential drawbacks. This blog will discuss the good and bad things about using AI [...]
Field Manual For Better Franchise Email Marketing
Introduction If you are a marketer inside a franchise organization, email marketing for franchise is an effective and cost-efficient way to connect with current and future customers. While most consumers love to hate email and claim that they get too much, they are addicted to it. People check email while driving, in bed, on vacation, in the bathroom, [...]
The Economic Impact of Email Testing 2023
Introduction “Just test it” is a phrase that all email marketers have heard one too many times. Every conference, every vendor, and every thought leader has pushed the idea of email testing for years. Yet, some studies in the past show that 20%-40% of marketers do not perform any email testing regularly. Regularly means that you are, at the [...]
Casino Email Marketing Automation Journey with 5X ROAS
Are you a casino marketer looking to maximize your digital and email programs to increase revenue? If so, you've come to the right place! This blog post will explore a casino email marketing automation journey with 5X ROAS and game-changing strategies that can revolutionize your casino's email marketing efforts. Andrew Kordek, from iPost, will guide you through six [...]
Finding a Job You Love in Email Marketing with Tony Zupancic
If you're new to email marketing or struggling to find a job you love in email marketing, you've come to the right place. In this blog post, we'll delve into an exciting episode of Email Never Sleeps featuring Tony Zupancic, a Salesforce Marketing Cloud developer with over six years of experience in the email marketing industry. Tony's journey [...]
The Future of Email Creation for 2023 and Beyond
In this video, Andrew Kordek, VP at iPost, hosts a session of Email Never Sleeps with Dmitry Kudrenko, the CEO and co-founder of Stripo, an email design platform. The topic of discussion in this video is the future of email creation. Email Never Sleeps Season 2 Episode 6 with Dmitry Kudrenko Dimitri discusses the four stakeholders in email creation: email clients, email logic, editors, and marketers. The discussion then focuses on traditional email creation and how it has been slow to develop due to security and legacy issues. Dimitri's goal is to improve the user experience for all stakeholders and discusses how changes in infrastructure and AI could impact the future of email creation. They [...]
Being Proactive with Email Deliverability – Email Marketing 101
As a marketer, you want your emails to land in your subscribers' inboxes every time. However, sometimes your emails may end up triggering those spam filters, and you may not even know it. That's why it's crucial to be proactive about your email deliverability and think about improving email deliverability from the beginning. According to Miriam Webster, being proactive means acting in anticipation of future problems, needs, or changes. It involves tracking your email campaign performance, identifying negative trends, and taking corrective action before it's too late. In this post, we'll share some tips on being proactive with your email deliverability to avoid potential problems down the line. Track Your Email Campaign Performance One of [...]
What is an open rate? Email Marketing 101
Email marketing is a crucial element of any digital marketing campaign. It can drive traffic to your website, increase engagement with your brand, and ultimately lead to more sales. But, as with any marketing tactic, it's essential to measure the effectiveness of your email campaigns. One metric often used is email open rates. In this article, we'll examine email open rates, how they're calculated, and what you should use them for. What is an open rate? First, let's define what an open rate is. An open rate is a metric used in email marketing that measures the number of times a recipient opens an email. This is usually expressed as a percentage of the total [...]
Discover the Insider Strategies for Creating a Loyalty Program That Actually Works
In episode 5 of the Email Never Sleeps podcast, Andrew Kordek, from iPost, interviews David Slavick Co-founder & Partner of Ascendant Loyalty, about loyalty programs and the importance of effective communication with customers. Email Never Sleeps Season 2 Episode 5 with David Slavick Slavick explains that his company offers end-to-end customer relationship marketing loyalty services that involve designing and implementing loyalty programs, sourcing technology, and setting up clients with a foundation in loyalty. He mentions that many companies undervalue their loyalty programs and treat them as a background add-on rather than unlocking the key to customer value. Slavick shares an example of how fast-food chains like McDonald's and Taco Bell began prioritizing their loyalty programs [...]
Discover the Truth: Do Political Emails Suck?
Are you tired of receiving spammy and unappealing political emails? In this episode of Email Never Sleeps, Andrew Kordek from iPost interviews Greg Bryce, a political email guru, to discuss the best practices for creating effective political emails. Email Never Sleeps Season 2 Episode 4 with Greg Bryce Greg shares his insights on why the perception of political emails is so bad and how to provide value to your email subscribers. He stresses the importance of earning the trust and respect of your subscribers, regardless of what you are promoting. If you want to create political emails that people will read and engage with, this video is for you! Watch this video if you are [...]
Why are unsubscribe links at the bottom of the page?
You understand the importance of building a healthy email list as an email marketer. You spend hours crafting the perfect email campaign, hoping to capture the attention of your subscribers and drive conversions. But have you ever stopped to consider the importance of the unsubscribe link at the bottom of your emails? Email Never Sleeps Episode 3, Season 2 with Michelle Norton In a recent episode of "Email Never Sleeps," Andrew Kordek, VP at iPost, and Michelle Norton, a Solutions Architect at List Engage, discuss the significance of unsubscribe links and why they are typically found at the bottom of marketing emails. The conversation begins with Andrew questioning who put the unsubscribe link at the [...]
The Marketing Manager Who Wears alot of Hats with Jay Schwedelson
In this video, Andrew Kordek, the host of iPost's Email Never Sleeps, is joined by Jay Schwedelson, the founder of Outcome Media and the Guru Conference, to discuss how marketing managers can make the most of their email marketing campaigns. Andrew and Jay focus on what marketing managers with a lack of time for sophistication should do to improve their email marketing campaigns. Email Never Sleeps Episode 2, Season 2 with Jay Schwedelson Watch this video if you are interested in learning about the importance of the subject line in email marketing. Jay emphasizes that marketers should focus on crafting a compelling subject line that can engage the reader and that it is often the [...]
Email Marketing for Higher Education: 7 Types of Emails Your Institution Needs to Send
Email marketing for higher education is an effective way for educational institutions to reach their target audience, engage with current and prospective students, and increase visibility and engagement. Adhering to email marketing best practices and sending the right types of emails is essential for any successful email marketing strategy. It’s also incredibly beneficial to create and utilize higher education email templates. In this blog post, we’ll be discussing the seven types of emails higher education institutions need to send to make the most out of email marketing. From automated welcome emails to event reminders and updates, we’ll discuss how each type of email can help higher education marketers reach their goals. So, let’s get started! [...]
Franchise Development: Increase Number of Leads and Shorten Sales Cycle
In speaking with many franchise development leaders, there is a nagging challenge with getting more qualified franchise development leads into the funnel with current lead generation strategies. Once those names are in the franchise development (fran dev) sales cycle, the second challenge is to identify which folks are just "kicking tires" from the ones genuinely interested in becoming a franchisee. Trying to pursue those "tire kickers" who have little intention of buying or can’t qualify, is a waste of resources that could be better used in pursuing those who raised their hand and want to start the discussion. New Leads: Image if you will, the fran dev team having visibility into everyone who visits your “become [...]
Value Research & Email Marketing with Todd Lebo
Most marketers know the importance of value research, but many have never actually invested in it! You are missing out on some benefits and groundbreaking data, so watch this video and see why value research & email marketing are important for 2023. Email Never Sleeps Episode 1, Season 2 with Todd Lebo In this video Andrew Kordek and Todd Lebo show you why research is important in email marketing, and tips and hacks. This video should make you search email marketing trends or email marketing best practices. You may have seen a video from the channel HubSpot Marketing and LYFE Marketing, so I hope you find this video just as informative and that you learn [...]
9 Email Marketing Best Practices for Higher Education
When you hear the term “best practice” in email marketing for higher education, your mind whisks away to some magical place for a moment, allowing you to consider what life would be like if you had all of them in place. Then reality hits, and you begin to question if any of those “best practices” are even doable inside your marketing organization. The truth is that “best practices” are simply guidelines written for the masses in marketing and are sometimes not even relatable to your vertical. There are fundamental email best practices like not buying lists, permissioning, handling of data, and ensuring that you comply with privacy and spam laws. However, there are no generally accepted [...]
Casino Email Marketing Tip – Leverage Player ID Instead of Email Address
In this casino email marketing tip video, we'll show you how iPost allows you to leverage player ID instead of email address when sending casino email marketing messages. Casino Email Marketing Tip - Leverage Player ID Instead of Email Address https://youtu.be/LyAZdp9idPI Using PlayerID in Casino Marketing By using player ID, you'll be able to target your casino email marketing messages specifically to your players. This is a great way to increase your casino email marketing ROI. By using player ID, you'll be able to deliver a message that's specifically relevant to your players. Be sure to check out this casino email marketing tip to see how you can improve your casino email marketing strategy! Most other email service [...]
Get the latest updates, training, and industry news
