Featured Posts
The 21 Do’s & Don’ts for Franchisors in Email Marketing
Introduction This 21 do’s and don’ts for Franchisors in Email Marketing post is undoubtedly not meant to be an exhaustive list but should serve as a guidepost for your programmatic email efforts. This post is all about you, the Franchisor, and actions in your email program to create awareness, nurture and convert people/subscribers interested in becoming a Franchisee. [...]
Email Never Sleeps Episode 14: Email Frequency Best Practices For 2023
This is episode 14 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email marketing sending frequency best practices and advice for 2023. This email-related video should help you fundamentally understand that as a marketer, you must spend some time to truly understand your customers. What is Email Never Sleeps? Email Never Sleeps [...]
8 Email Marketing Trends For 2023
Email marketing, at its core, seems easy, but to do it well or even best in class is hard work. Email marketing trends have come and gone and boomeranged again during my 22-year career, making deciding and writing about trends difficult. In researching this post, I saw posts from 2018-2022 in which organizations rehashed the same trends repeatedly, without [...]
Email Never Sleeps Episode 13: What the modern marketing agency needs to do to align themselves in email marketing
This is episode 13 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about how modern marketing agencies can better align themselves in email marketing for 2023. This Email related video should help you learn as a marketing agency, that you don't always need to have all answers or hire employees for every niche [...]
Email Never Sleeps Episode 12: How to Check Your Email Reputation
This is episode 12 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email best practices for your checking your email reputation. This Email Reputation video should help you learn email marketing best practices and give you advice on where you should start if you are new to checking out your email reputation. [...]
Maximizing Casino Email Marketing Campaigns in 2023: Best Practices and Strategies
Casino Email Marketing Campaign– how do you manage an email marketing campaign? How do you control what gets emailed and when? What about customer tracking and follow-up? Check out our tips on managing your email marketing campaigns in 2023 to ensure you don’t miss out on important revenue opportunities. 3 Types of Emails You Need As we move into [...]
Email Never Sleeps Episode 11: Loyalty Email Best Practices
This is episode 11 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about loyalty email best practices for your business. This podcast discusses Loyalty Email Marketing. Andrew and Celia have been working in email marketing for many years. This Loyalty Email video should help you gain email marketing loyalty best practices and give [...]
Email Never Sleeps Episode 10: Email Marketing Trends Early Fall 2022
This is episode 10 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email marketing trends for the end of summer / early fall of 2022. This podcast discusses Email Marketing based on data collected by Validity. This Email Marketing Trends video should help you gain email marketing insight and give you advice [...]
Email Never Sleeps Episode 8: Clean Your Fu**ing Email Lists!
This is episode 08 of Email Never Sleeps, the email marketing podcast. Watch this video to learn why you should clean your email lists. This podcast discusses when is a good time to clean your email lists and when is not a good time to clean your email lists. Andrew and Alexandra have been working in email marketing for many years. This Email List video should help you learn email marketing list health best practices and give you advice for sending emails in August 2022. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 8 of [...]
Email Never Sleeps Episode 7: Why Email Deliverability is Your Fault
This video is episode 07 of Email Never Sleeps, the email marketing podcast. Watch this video to learn why email deliverability is your fault as an email marketer. Also, gain insight into email marketing from a deliverability perspective. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 7 of Email Never Sleeps, Andrew and Jack do their best to guide you along with email marketing best practices and advice for keeping your emails in the inbox. Episode Topic: Why Email Deliverability is Your Fault! Andrew and Jack have been working in email marketing for many years. [...]
Email Never Sleeps Episode 6: How to Improve Your Email Production Process 2022
This video is episode 06 of Email Never Sleeps, the email marketing podcast. Watch this video to learn how to improve your email production process in 2022. Also, gain insight into email marketing team building. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 6 of Email Never Sleeps, Andrew and Jennifer do their best to guide you along with email marketing best practices and advice for improving your email production process. Episode Topic: How to improve your email production process in 2022 Andrew and Jennifer have been working in email marketing for many years. This Email [...]
Email Never Sleeps Episode 5: Why should a marketer care about DMARC and BIMI
This is episode 05 of Email Never Sleeps, the email marketing strategy insight podcast. Watch the video below to learn about why email marketers should care about DMARC and BIMI. Also learn, which types of companies are taking advantage of BIMI in their email marketing plan. This DMARC and BIMI video should help you learn advanced technical email marketing best practices and advice for sending emails in May 2022. In this video, our guest Brian Westnedge, Sr. Director, Channels for Red Sift is discussing with Andrew Kordek advanced email marketing set up. You may have seen other videos about DMARC, BIMI, SPF, and DKIM so we hope you find this video just as informative and you [...]
Email Metrics That Matter
It's time to start thinking about new email marketing metrics to track because vanity metrics like open rate won't cut it anymore. Some program-centric metrics can translate into business-centric metrics, opening up the door to a larger budget for email marketing innovation. Buckle up. Email Marketing Metrics That Matter Video by Andrew Kordek https://www.youtube.com/watch?v=sKrFvfvy4HY
Email Never Sleeps Episode 4: Why You Should Clean Your F***ing Email List
Hey Hey! It's episode 4 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. In this week's video, our guest Al Iverson, Director of Deliverability Products and Services for KickBox is discussing with Andrew Kordek some of their email marketing list hygiene strategies and ways to be successful with cleaning your email lists. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 4 of Email Never Sleeps, Andrew and Al do their best to guide you along with email marketing best practices and advice for cleaning your email lists. Episode Topic: Why You Should [...]
Email Never Sleeps Episode 3: 3 Step Abandoned Cart Email Series is Dead
Hey Hey! It's episode 3 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. Watch this week's episode to hear InboxArmy's Christopher Donald spill details on why the 3 Step Abandoned Cart Email Series is Dead and how some businesses have up to eight emails in their abandon cart automation! What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 3 of Email Never Sleeps, Andrew and Chris do their best to guide you along with email marketing best practices and advice for sending emails in April 2022. Episode Topic: 3 Step Abandoned Cart Email [...]
Email Never Sleeps Episode 2: Best Ideas That Failed in Email
Welcome back to episode 2 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. Watch this week's episode to learn about the best ideas that have gone south in email marketing. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 2 of Email Never Sleeps, you are treated to the Best Ideas That Have Gone South in Email. This should help you learn email marketing best practices and advice for sending emails in 2022. Episode Topic: Best Ideas That Failed in Email Episode 2 Guest: In episode 2, our guest Mark Pollard, Marketing IT [...]
Email Never Sleeps Episode 1: Wisdom For Young Marketers
So many people have asked Andrew Kordek Vice President of Customer Engagement at iPost for advice on best practices in email marketing. That's why iPost decided to launch the new podcast series titled Email Never Sleeps. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 1 of Email Never Sleeps, you are encouraged to watch and hear email marketing wisdom for marketers for mid March 2022! We've been working in email marketing for years. People have been asking iPost for best email marketing tips or email marketing secrets videos. This Wisdom For Young Marketers video should [...]
iPost Launches New Website to Better Serve Niche Industries for Advanced Email Marketing
"iPost’s new layout is about answering the questions surrounding purchasing an email marketing system and helping you make an informed decision." SAN MATEO, CA, UNITED STATES, March 16, 2022 -- iPost, the enterprise email marketing, and automation provider, today announced the launch of its new website www.iPost.com providing potential clients with demos for email marketing and automation, as well as providing several programs for casinos, franchises, associations, and other niche industries. The selection process of finding an email marketing software that fits your business can typically take weeks or months. Plus, more often than not, businesses aren’t made aware of the total costs involved in developing a complex scalable email marketing system. At iPost.com, businesses can now easily navigate "Solutions'' which [...]
iPost joins the Association of Gaming Equipment Manufacturers (AGEM)
SAN MATEO, CALIF., Feb 24, 2022 iPost, the enterprise email marketing and automation provider is honored to announce that it has become an Associate Member of the Association of Gaming Equipment Manufacturers (AGEM) Associate Membership of iPost has been unanimously approved by the Board of Directors of the Association of Gaming Equipment Manufacturers (AGEM). iPost, the enterprise email marketing, and automation provider is honored to announce that it has become an Associate Member of the Association of Gaming Equipment Manufacturers (AGEM). AGEM is a leading non-profit association representing manufacturers and suppliers of electronic gaming devices, lotteries, systems, table games, key components, and support products and services for the gaming industry. “iPost’s commitment to the casino and gaming industries made [...]
Best Franchise Email Templates for 2023
What makes the best franchise email templates? Many factors go into writing franchise emails that convert well, but there are some common elements that any franchisor can include in their email campaigns to help boost the chances of conversion and engagement. While writing an email may seem like a relatively straightforward process, Franchise owners may often rely on their marketing teams to create the outgoing emails. Unlike small businesses or eCommerce brands, franchise owners must consider things like multiple locations, brand consistency in messaging, and different markets depending on each franchise location. Sure, it’s easy to suggest that franchises could hire their own marketing team to handle emails for each location. But that would be an [...]
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