Featured Posts
Casino Marketing 101: Strategies, Trends & How It Works (Updated 2025)
Any aspiring casino marketer would do well to ask the question, What is casino marketing? What are the main functions of casino marketing? Who are the people in charge of making sure casinos attract the attention it needs? What are the winning casino marketing strategies? By answering these questions and more, you can gain a solid grasp on how [...]
Top 10 Email Marketing Disasters Franchise Owners Must Avoid
Email marketing is crucial for franchise owners to communicate with customers and drive business growth. However, common mistakes can turn your email marketing efforts into a disaster. In this blog post, we will discuss the top 10 email marketing disasters that franchise owners must avoid to ensure the success of their marketing efforts. [...]
How Many Email Links Should I Have? How to Link an Email.
How many email links should I have? Email marketing is one of the most cost-effective ways to generate and nurture leads. But how many links should you include in your emails? Don't be fooled by the common belief that more email links will increase your click-through rate (CTR). In this post, we'll go over how many evergreen email links [...]
B2B Email Marketing 101
Effective email marketing can seem like a never-ending challenge—especially for B2B marketers. How do you balance promoting your product, telling a compelling story, and connecting with your audience? In a recent episode of Email Never Sleeps, we sat down with Kate Arney-Cimino, a content marketer with a sales background, to discuss the nuances of B2B email marketing. [...]
ALL CAPS in Email: Effective Emphasis or Digital Yelling?
Email marketers are always on the lookout for tactics that grab attention. One of the most noticeable—and arguably controversial—strategies is using ALL CAPS in emails. In episode 19 of Email Never Sleeps, R.J. Talyor joins Andrew Kordek to explore this polarizing topic: ALL CAPS. Is it an effective way to emphasize your message, or does it come [...]
What are CDP’s? Why are Brands Considering Them?
In this episode of "Email Never Sleeps," we dive deep into Customer Data Platforms (CDPs) with Roy Wollen, President of Hanza Marketing Services, a seasoned expert in customer data management. This discussion couldn't be timelier as more brands consider integrating CDPs into their marketing technology stacks to enhance customer experiences and drive data-driven decisions. Understanding Customer Data [...]
Why is Mastering Email Marketing like Catching a Unicorn?
Email marketing mastery is often likened to catching a mythical unicorn. It's elusive, highly sought after, and, as some might argue, impossible to fully achieve. In the latest episode of "Email Never Sleeps," I enjoyed discussing this fascinating analogy with Evan Blittner, a seasoned marketer with a rich background spanning multiple industries, including telecom, finance, and consumer [...]
To Icon or Not to Icon: Rethinking Social Media in Email Footers
The debate continues regarding integrating social media icons in email footers—should they stay, or should they go? In the latest episode of "Email Never Sleeps," host Andrew Kordek and guest Jay Oram from Action Rocket dive deep into social media icons' effectiveness and strategic use in email marketing. Evaluating the Necessity of Social Media Icons Jay, with [...]
The Art of Casino Marketing
In the latest episode of "Email Never Sleeps," hosted by Andrew Kordek, we had the privilege of discussing the evolving marketing landscape with Scott Wolson, a seasoned expert in casino marketing. The conversation centered around a critical issue many marketers face today: the overshadowing of copy and creativity by technological advancements and artificial intelligence (AI). This blog post unpacks the key insights from their discussion, offering valuable perspectives for marketers striving to maintain creativity in an increasingly digital world. The Diminishing Role of Copy and Creative Scott Wolson brings to the table an extensive background in marketing, particularly in the vibrant atmosphere of Las Vegas. His experience highlights a significant shift in the industry: [...]
Maximize Engagement: Pro Tips for a Successful Email List Cleanup
Welcome to another episode of "Email Never Sleeps," hosted by Andrew Kordek of iPost. In Season 3, Episode 3, we had the pleasure of hosting Monica Badiu, an esteemed email marketing copywriter and coach, from Bucharest. This episode, titled "Maximizing Engagement," delves into the crucial world of email list cleanup and the art of maintaining a responsive and healthy subscriber base. Monica Badiu: A Passionate Voice in Email Marketing Monica brings over a dozen years of diverse marketing experience, with a deep love for email marketing. Her journey through various marketing facets, from AdWords to social media, has led her to specialize in the unique and challenging world of email copywriting. At iPost, we [...]
Foundations of Email: The Building Blocks of Saying Hello
Welcome to Season 3 of Email Never Sleeps Email Never Sleeps is the podcast where we dive deep into the essentials of email marketing. In this episode, titled "The Foundations of Email: Building Blocks of Saying Hello," join our host, Andrew Kordek, and guest, Scott Cohen, to explore the intricacies of crafting that perfect first email. With decades of combined experience in email marketing, they share valuable insights and practical tips to enhance your email marketing strategies. Important Links Check out Andrew Kordek on LinkedIn Discover more about Scott Cohen Episode Details In this insightful conversation, Andrew and Scott discuss: -The importance of the first email interaction and how to make it count. Strategies [...]
Email Marketing 2024: Launching Season 3
Welcome to Season 3 of Email Never Sleeps: A New Chapter for the Email Marketing Podcast As we step into the exciting new season of "Email Never Sleeps," I can't help but look back with pride and forward with anticipation. Since our inception in 2021, our journey through the realms of email marketing has been nothing short of incredible. Our podcast, dedicated to the ever-evolving world of email marketing, has surpassed our expectations in reach and impact. Reflecting on Our Growth Our first season was a humble beginning. However, the response we received was overwhelming. In 2022, we hit almost 22,000 views, and in 2023, we soared to over 37,000. This growth is not [...]
Casino Email Senders Are Being Canceled ❌
This video serves as an urgent wake-up call for casino marketers and technologists. Andrew Kordek from iPost recently attended a specialized conference focused on Casino Marketers and Technologists. He was fortunate enough to share insights from his team’s recent research. The findings are somewhat unsettling, especially if you're in the casino, sports betting, or general gambling industry. The Startling Discovery iPost's marketing team has uncovered a list of about 36 Email Service Providers (ESPs) whose acceptable use policies specifically forbid companies engaged in gambling activities from using their platforms. See the full list here: https://www.ipost.com/casino-prohibited/ This might not sound like big news, but here’s the kicker: many ESPs categorize casinos and gambling companies alongside high-risk [...]
Casino Marketing: Master These 3 Emails in 2023
Join Andrew Kordek of iPost and special guest Mike Austin, the CEO and co-founder of Fresh Relevance, as they jump into casino marketing through email. With 40+ years of combined experience in the field, they discuss the 3 pivotal emails that every casino gaming operator, or any travel and service organization, should incorporate in their marketing strategy. From a powerfully personalized welcome email to a meticulously crafted cart abandonment sequence and a thoughtful post-visit engagement strategy, these industry experts reveal how to humanize your emails and make the most of your customer data to encourage repeat business and sustain strong relationships with your clients. Stay tuned to the end for a comprehensive breakdown of strategies, [...]
Legalese and Footers: Are They Necessary in Email Marketing?
In today's episode of Email Never Sleeps, we dive deep into the world of email footers, legalese, and their impact on your email marketing campaigns. Our guest speaker, Aysha Zouain, a marketing technologist and email marketing specialist at the City National Bank of Florida, shares her insights and experiences in this fascinating discussion. In this episode of the Email Never Sleeps podcast, we explore the often-overlooked aspect of email marketing—footers. We examine the role of footers in different industries, the need for legalese, and how they can affect the overall user experience. Aysha brings her extensive knowledge from working in various sectors, including e-commerce, government, insurance, and banking, to this topic. Throughout the conversation, we [...]
Career Growth in Email Marketing: Advice for Aspiring Professionals
In episode 9 of the Email Never Sleeps podcast titled "Career Growth in Email Marketing: Advice for Aspiring Professionals," Andrew Kordek and Eric Kriegermeier engage in an insightful discussion about their journey in the email industry. Eric, the Director of Solutions Engineering at Shaw/Scott, shared his experience and valuable advice for those looking to thrive in the field. This blog post delves into their conversation, highlighting key takeaways and shedding light on career growth in the email marketing industry. Getting Started and Staying Motivated: Andrew started the discussion by asking Eric about his background and how he entered the email marketing industry. Eric shared that his journey began with opening a gym in Atlanta in [...]
Do Fonts Matter in Email? 452 Email Gurus Polled, Results Video
A poll on LinkedIn's Email Gurus group asked whether the average subscriber cares about font choice in emails, landing pages, and preference centers. Comments from participants highlighted the importance of consistent branding and elements for premium brands, as well as focusing on readability and matching the brand. Join the Group. With over 18K impressions and 450 votes, the results were surprising! Check out our post to see what people had to say, and don't forget to vote for our next poll! This video is sponsored by iPost and Vertex Communication Group Andrew Kordek & Jennifer Swafford. Special thank you to the Email Marketing Gurus LinkedIn group for allowing us to post the poll. NOTE: Our [...]
Casino Email Marketing Automation Journey with 5X ROAS
Are you a casino marketer looking to maximize your digital and email programs to increase revenue? If so, you've come to the right place! This blog post will explore a casino email marketing automation journey with 5X ROAS and game-changing strategies that can revolutionize your casino's email marketing efforts. Andrew Kordek, from iPost, will guide you through six key areas crucial for email program success. So, let's dive in and discover how to take your casino's email marketing to new heights. Increasing Wallet Share: Every casino aims to maximize customer spending. This section will explore numerous techniques to accomplish this goal. From personalized offers to loyalty rewards, we'll discuss strategies to increase wallet share effectively. [...]
Finding a Job You Love in Email Marketing with Tony Zupancic
If you're new to email marketing or struggling to find a job you love in email marketing, you've come to the right place. In this blog post, we'll delve into an exciting episode of Email Never Sleeps featuring Tony Zupancic, a Salesforce Marketing Cloud developer with over six years of experience in the email marketing industry. Tony's journey from being a photographer and graphic designer to becoming an email marketing automation and software development expert is truly inspiring. Join us as we explore Tony's career trajectory and the valuable insights he shares for aspiring marketing technologists and technical marketers. There is a great article titled How To Escape a Job You Hate and Find a [...]
Email Marketing Mastery: The Art of Defining Success in Email
Email marketing is a powerful tool that can yield exceptional results when executed strategically. Defining success in your email campaigns is crucial to reach email marketing mastery. In this post, we will explore the critical aspects of defining success in email marketing and how to leverage them for optimal results. By focusing on the customer experience, utilizing data effectively, and fostering curiosity, you can unlock the true potential of your email marketing efforts. Defining Success in Email Customer-Centric Approach A customer-centric approach lies at the heart of successful email marketing. Understanding your customers' experiences, challenges, and needs is essential for delivering valuable and relevant emails. Put yourself in their shoes and analyze their journey with [...]
Get the latest updates, training, and industry news
