Blog2022-05-18T12:38:25-06:00
Blog: Email Marketing News
Blog: Email Marketing News
Blog: Email Marketing News

Featured Posts

  • Discover the Insider Strategies for Creating a Loyalty Program That Actually Works

Discover the Insider Strategies for Creating a Loyalty Program That Actually Works

In episode 5 of the Email Never Sleeps podcast, Andrew Kordek, from iPost, interviews David Slavick Co-founder & Partner of Ascendant Loyalty, about loyalty programs and the importance of effective communication with customers. Email Never Sleeps  Season 2 Episode 5 with David Slavick Slavick explains that his company offers end-to-end customer relationship marketing loyalty services that involve designing [...]

  • do political emails suck?

Discover the Truth: Do Political Emails Suck?

Are you tired of receiving spammy and unappealing political emails? In this episode of Email Never Sleeps, Andrew Kordek from iPost interviews Greg Bryce, a political email guru, to discuss the best practices for creating effective political emails. Email Never Sleeps Season 2 Episode 4 with Greg Bryce Greg shares his insights on why the perception of political [...]

  • unsubscribe links at the bottom of the page

Why are unsubscribe links at the bottom of the page?

You understand the importance of building a healthy email list as an email marketer. You spend hours crafting the perfect email campaign, hoping to capture the attention of your subscribers and drive conversions. But have you ever stopped to consider the importance of the unsubscribe link at the bottom of your emails? Email Never Sleeps Episode 3, Season [...]

  • The Marketing Manager Who Wears alot of Hats with Jay Schwedelson

The Marketing Manager Who Wears alot of Hats with Jay Schwedelson

In this video, Andrew Kordek, the host of iPost's Email Never Sleeps, is joined by Jay Schwedelson, the founder of Outcome Media and the Guru Conference, to discuss how marketing managers can make the most of their email marketing campaigns. Andrew and Jay focus on what marketing managers with a lack of time for sophistication should do to [...]

  • 7 Types of Emails Your Institution Needs to Send

Email Marketing for Higher Education: 7 Types of Emails Your Institution Needs to Send

Email marketing for higher education is an effective way for educational institutions to reach their target audience, engage with current and prospective students, and increase visibility and engagement. Adhering to email marketing best practices and sending the right types of emails is essential for any successful email marketing strategy. It’s also incredibly beneficial to create and utilize higher education [...]

  • Franchise Development – Increasing the number of Leads & shortening the sales cycle In speaking with many franchise development leaders, there is a nagging challenge with getting more qualified leads into the funnel. Once those names are in the fran dev sales cycle, the second challenge is to identify which of those folks are just kicking tires from the ones who are truly interested in becoming a franchisee . Trying to pursue those tire kickers who have little intention of buying or can’t qualify, is a waste of resources that could be better used in pursuing those how raised their hand and want to start the discussion. New Leads: Image if you will, the fran dev team having visibility into everyone who visits your “become a franchise” page, who do NOT fill out the form. Today, you likely only see those folks who visit the page, complete the form and hits submit. Those names go into your CRM for follow up. Visitors visit the page and ‘abandon” the form for many reasons, some are interruptions, phone ringing, time for dinner, etc. Maybe they are just exploring what it takes to become a business owner. Regardless, wouldn’t you like the chance to start the discussion? Even if they are not ready now, you can always nurture them with an email automation to keep your brand front and center. Tire kicker or hot lead: The other challenge: is once those individuals do submit the form, identifying who are real and who is not. Like separating the wheat from the chaff. Understanding your ideal customer profile and building a persona for those who you’d classify as HOT and leverage a lead/engagement scoring solution to score your leads based in part by your persona AND weaving in their behaviors. For example: Your ideal profile is: married couple, college educated, live in Texas, NC, MO, etc. are currently employed in service or food service as a district manager or regional manager and have $200,000 available to invest. A new lead comes in and you score that person based on how close they match your ICP. Scoring goes further and takes into account their behavior with emails, phone calls, etc. If for example a triggered thank you email has a link to “learn more”, you might assign a greater score to those folks who “click” the link and complete the secondary questionnaire, than those who don’t even open the thank you email. That way those who have the higher score are more ripe for follow up. Having this kind of visibility into your leads database can help to save you time, reduce sales cycles and ultimately help you meet your franchise development goals.

Franchise Development: Increase Number of Leads and Shorten Sales Cycle

In speaking with many franchise development leaders, there is a nagging challenge with getting more qualified franchise development leads into the funnel with current lead generation strategies. Once those names are in the franchise development (fran dev) sales cycle, the second challenge is to identify which folks are just "kicking tires" from the ones genuinely interested in becoming a [...]

  • Value Research in Email Marketing

Value Research & Email Marketing with Todd Lebo

Most marketers know the importance of value research, but many have never actually invested in it! You are missing out on some benefits and groundbreaking data, so watch this video and see why value research & email marketing are important for 2023. Email Never Sleeps Episode 1, Season 2 with Todd Lebo In this video Andrew Kordek and [...]

  • Email Best Practices for Higher Education

9 Email Marketing Best Practices for Higher Education

When you hear the term “best practice” in email marketing for higher education, your mind whisks away to some magical place for a moment, allowing you to consider what life would be like if you had all of them in place.  Then reality hits, and you begin to question if any of those “best practices” are even doable inside [...]

  • Best Ideas That Failed in Email

Email Never Sleeps Episode 2: Best Ideas That Failed in Email

Welcome back to episode 2 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. Watch this week's episode to learn about the best ideas that have gone south in email marketing. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 2 of Email Never Sleeps, you are treated to the Best Ideas That Have Gone South in Email. This should help you learn email marketing best practices and advice for sending emails in 2022. Episode Topic: Best Ideas That Failed in Email Episode 2 Guest: In episode 2, our guest Mark Pollard, Marketing IT [...]

By |April 25th, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |
  • Wisdom For Young Marketers

Email Never Sleeps Episode 1: Wisdom For Young Marketers

So many people have asked Andrew Kordek Vice President of Customer Engagement at iPost for advice on best practices in email marketing. That's why iPost decided to launch the new podcast series titled Email Never Sleeps. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 1 of Email Never Sleeps, you are encouraged to watch and hear email marketing wisdom for marketers for mid March 2022! We've been working in email marketing for years. People have been asking iPost for best email marketing tips or email marketing secrets videos. This Wisdom For Young Marketers video should [...]

By |April 25th, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |

iPost Launches New Website to Better Serve Niche Industries for Advanced Email Marketing

"iPost’s new layout is about answering the questions surrounding purchasing an email marketing system and helping you make an informed decision." SAN MATEO, CA, UNITED STATES, March 16, 2022 -- iPost, the enterprise email marketing, and automation provider, today announced the launch of its new website www.iPost.com providing potential clients with demos for email marketing and automation, as well as providing several programs for casinos, franchises, associations, and other niche industries. The selection process of finding an email marketing software that fits your business can typically take weeks or months. Plus, more often than not, businesses aren’t made aware of the total costs involved in developing a complex scalable email marketing system. At iPost.com, businesses can now easily navigate "Solutions'' which [...]

By |March 16th, 2022|Categories: Press Releases|Tags: |
  • iPost joins the Association of Gaming Equipment Manufacturers (AGEM)

iPost joins the Association of Gaming Equipment Manufacturers (AGEM)

SAN MATEO, CALIF., Feb 24, 2022 iPost, the enterprise email marketing and automation provider is honored to announce that it has become an Associate Member of the Association of Gaming Equipment Manufacturers (AGEM) Associate Membership of iPost has been unanimously approved by the Board of Directors of the Association of Gaming Equipment Manufacturers (AGEM). iPost, the enterprise email marketing, and automation provider is honored to announce that it has become an Associate Member of the Association of Gaming Equipment Manufacturers (AGEM). AGEM is a leading non-profit association representing manufacturers and suppliers of electronic gaming devices, lotteries, systems, table games, key components, and support products and services for the gaming industry. “iPost’s commitment to the casino and gaming industries made [...]

By |February 28th, 2022|Categories: Gaming, Press Releases|Tags: , |
  • Google Algorithm Updates 2022

2022 Google Algorithm Updates & What They Mean for You

If you’re not paying attention to 2022 Google Algorithm Updates, you could be seriously hurting your chances of success. After all, more than 90% of the world uses Google Search. What are some upcoming changes you should know about and how will they affect the world of SEO?  In this article, we’ll take a look at the major Google Algorithm updates expected in 2022 and what they mean for your business (hint: if you aren’t ready, it could be devastating). Google Algorithm 101: What is it?  The 2022 Google algorithm (PageRank (PR)) is a complex set of guidelines used to filter through content in order to provide each user with relevant results. These rules were originally [...]

By |February 8th, 2022|Categories: Best Practices, Deliverability, Featured|
  • Franchise Email Marketing and SEO on the Rise

Franchise Report: Email Marketing and SEO on the Rise

According to the 2021 Annual Franchise Marketing Report (AFMR), the results from email marketing have risen among businesses for 2021, with an increase of 15% in effectiveness versus 2020.  The study also highlighted that search engine optimization (SEO) has also been increasing in popularity and effectiveness, showing an increase of 7 percentage points.  Combining these two strategies; Email Marketing and SEO, provides a powerful plan of action to attract new customers and ensure your business’s longevity in the years to come.  Here are some highlights of the report and tips to get you started. Email marketing effectiveness rates higher in 2021 According to the AFMR report, franchise marketing leaders found email marketing to be one of [...]

  • How to write high-performing email subject lines

How to write high-performing email subject lines

Are you wondering how to write high-performing email subject lines? Well, the role of email subject lines has evolved over the last 10 years. Often used to give context into what is inside the email, it has sometimes been abused with the likes of using RE: or FW: to sometimes trick the subscriber into an engagement. We have seen the introduction of emojis, the pervasive use of “oops” and the subsequent messaging of “thought leaders” that they don’t carry much weight on opens any longer due to MPP.  We will talk about why email subject lines still matter and introduce a method of writing them in the modern era. In 2022, Email Subject Lines Still Matter... [...]

By |January 18th, 2022|Categories: Best Practices, do that, Email Marketing, Featured, Publishing|Tags: , , |
  • Email Marketing For Franchise Development

Email Marketing For Franchise Development

Connecting with your audience and developing the franchise are extremely important for growth in the franchise industry. All successful franchises use email marketing and automation tools for franchise development. When you think of franchise development, you don’t often think about how email marketing can influence the process. However, a well-executed and timely franchise email marketing campaign to potential franchisees can carry a ton of weight in strengthening brand awareness. Franchise development needs to have email marketing as a part of their foundation for growth and this post will explore how you can accomplish that. TYPES OF PROGRAMS IN FRANCHISE EMAIL MARKETING In the Franchise world, email marketing can essentially be used for three different purposes: Franchise [...]

  • Real Time Dynamic Data for Marketing Emails

Real Time Dynamic Data for Marketing Emails

Using dynamic data in marketing emails is a standard, at this point in 2022. Blog posts and articles are saturated with practices about it, and virtually everyone in the industry uses some type of personal dynamic information associated with their contacts to provide better communication and to improve the quality of the user experience. It’s a given and we at iPost, like so many others, have been using it for decades. That’s why today we want to take the discussion a step further: using real time dynamic data in your emails to fuel business growth and improve your email messaging. Image Source: makeameme.org What Real-Time Dynamic Data is (and what it isn’t) Dynamic data, sometimes also known [...]

By |January 10th, 2022|Categories: Best Practices, Data, Email Marketing, Publishing|
  • Email Marketing Strategy vs Tactics

Email Marketing Strategy vs Tactics

EMAIL STRATEGY AND EMAIL TACTICS ARE TWO DIFFERENT THINGS. You will often hear the words strategies and tactics used interchangeably in the email marketing world, but they could not be any further apart.   I have been asked many times to create a “strategy” when in reality, what was being asked for was a list of “tactics” to achieve the goal for many types of marketing campaigns. As email marketers, we all need to be aligned on what these email marketing strategies and email marketing tactics actually mean and the effect that they will have. If your long-term vision is to have success with your “strategy” then there needs to be a clear separation between words and [...]

By |January 4th, 2022|Categories: Best Practices, Email Marketing, Featured, Publishing|Tags: , , |
  • 9 email marketing trends 2023 copy

9 Current Email Marketing Trends For 2023

Updated May 2023 Email Marketing is competitive. Brands compete for inbox attention, and marketers are as busy as ever. In my 21 year career in email, I have always read about and watched the current email marketing trends that shape our industry, and for 2023, I thought I would give the email world a bit of the Andrew Kordek vision on email marketing trends that should be top of mind in 2023. Please understand that mileage will vary on these trends, depending on what vertical your brand is in and your major corporate initiatives for 2023. Trend #1 - Stop It With Apple's Mail Privacy Protection  It’s time to stop talking, blogging, webcasting, and solutions for [...]

  • Casino Marketing 101: 4 Ways to Generate More Casino Advertising Revenue

Casino Marketing 101: 4 Ways to Generate More Casino Advertising Revenue

An important source of a casino’s income is the advertising and marketing efforts they put forth. This means that every dollar spent on casino advertising has to pay off big time in order to be worthwhile. Don’t worry - there are plenty of casino advertising strategies you can use to generate more casino revenue with your limited resources. 1) Do It Yourself One of our favorite ways to generate casino advertising revenue is by focusing on an area where you can win big—the search engines. The easiest way to accomplish that is by focusing on SEO, or search engine optimization. The obvious benefit of SEO is when your website or business ranks highly on Google and [...]

By |December 10th, 2021|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |

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