How to Market an Online Casino in 2026
TL;DR Marketing an online casino in 2026 means balancing creativity with compliance. Success depends on data-driven marketing campaigns, AI automation, and social media marketing that connects with loyal customers across every channel. Use email personalization, search engine optimization (SEO), and precise targeting to increase brand awareness and player lifetime value — while staying compliant and responsible. The online gambling space is exploding — but so is the competition. With new regulations, player expectations, and marketing restrictions, online casino operators can’t rely on traditional advertising anymore. Success in 2026 will belong to the brands that embrace data-driven personalization, automation, and responsible marketing practices across every digital channel. Whether you’re a digital-only operator, an established resort expanding online, [...]
Franchise Development: Increase Number of Leads and Shorten Sales Cycle
Franchise development is getting harder, not because the interest isn’t there, but because identifying real buyers in a noisy world takes more precision than ever. Franchise development leaders routinely face two major roadblocks: generating more qualified leads, and quickly separating serious prospects from casual “tire kickers.” The problem isn’t just lead volume. It’s the lack of visibility into prospect behavior before they ever fill out a form, combined with outdated follow-up models that treat every inquiry the same. The result? Longer sales cycles, wasted energy, and missed opportunities. But with better behavioral data and smarter email automation, franchise development teams can finally see who’s truly interested, nurture them at scale, and focus their time where it [...]
Pros and Cons of Using AI for Email Writing in 2026
AI for email writing has become insanely popular in 2026. AI technologies can automate the creating and sending of emails process. They also provide helpful insights into how to improve the effectiveness of emails. While AI has many advantages for email writing, there are also potential drawbacks. This blog will discuss the pros and cons of using AI to write emails so you can decide if it's right for your business. What is AI email writing? According to TechTarget, Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. Artificial Intelligence (AI) email writing refers to using advanced computer programs and algorithms to write email messages on behalf of human beings. Essentially, [...]
Casino Email Marketing Strategies for 2026: Boost Player Engagement & Retention
In casino marketing, email remains one of the most powerful tools for driving engagement, loyalty, and revenue. The key to success in 2026 lies in using data-driven, automated, and personalized campaigns that speak directly to player behavior and preferences. If you're not adapting your approach, you're leaving high-value players on the table. Below, we break down the most important casino email marketing strategies that modern operators need to implement—along with best practices to maximize results. 1. Launch a Multi-Step Player Welcome Series First impressions matter more than ever. A one-and-done welcome email won’t cut it anymore. Today’s players expect a personalized journey that introduces them to your brand, benefits, and loyalty opportunities. Your player welcome series [...]
Maximizing Email Marketing for the Casino and Gambling Industry in 2026
The casino industry never stands still. With new digital platforms, shifting regulations, and evolving player expectations, staying competitive requires more than just a flashy gaming floor. Email marketing has emerged as one of the most reliable and profitable digital marketing strategies for casinos and gambling businesses. As we move into 2026, email remains the channel through which casinos can directly reach their target audience, nurture loyalty programs, and deliver personalized promotions that resonate with both high rollers and casual players. Unlike social media platforms or paid casino advertising, email gives you full control over your message, timing, and data. In this article, we’ll explore how casinos can maximize email marketing today, leveraging cutting-edge technology, player data, [...]
How Do Casinos Promote Themselves? A Practical Marketing Strategy for Casino Promotion Ideas
Casinos don’t win big with one flashy ad—they win with a digital marketing strategy that blends data, creative, and disciplined execution. Below is a field-tested playbook packed with casino promotion ideas and a clear marketing campaign structure teams can run right now to drive trips, play, and loyalty. TL;DR Casinos promote themselves by combining first-party player data with targeted media (email, SMS, paid social, search, CTV/OTT), on-property experiences, and partnerships. The most efficient engine is lifecycle email/SMS tied to Player ID, supported by cutting-edge technology, event programming, rewards offers, community sponsorships, and continuous A/B testing. The Core Stack: Your Casino Marketing Strategy Own your audience (Player ID first). Map journeys to Player ID, not just email. [...]
Casino Email Automation Sequence for Events
A Complete Guide to Boost Attendance Casino marketers understand that live events—from concerts and tournaments to holiday promotions—are revenue goldmines. The challenge lies in getting players to show up and spend. This is where a strategic casino email automation sequence for events becomes transformative for your marketing efforts. By leveraging data and automation through specialized email marketing software, casinos can deliver the right message at the perfect moment to drive event attendance and maximize on-site spending. Email provides a direct line to players and consistently outperforms social media or ads in driving engagement. This comprehensive guide explores how to use email automation to fill your events and achieve maximum ROI while saving time through intelligent automation. For comprehensive email marketing strategies, explore [...]
Atypon PubMed Integration — A Concise Guide
Quick answer Atypon PubMed integration means using Atypon’s Literatum platform to supply the structured metadata and access signals (validated XML, entitlement checks, and discovery links) that PubMed and related services need so researchers can find and reach your full text. How Atypon supports PubMed and discovery workflows Structured metadata: Publishers export JATS/MEDLINE-style XML or other validated metadata for indexing and deposits. Entitlement checks: Atypon can answer access queries so discovery tools know whether to link to full text or an abstract. Discovery indicators: Atypon supports integration with discovery features (GetFTR/LinkOut style workflows) so results show a reliable “get full text” signal routing readers to the correct article page. HTML-first delivery: Atypon’s HTML/eReader outputs (AXEL) improve accessibility [...]
Atypon Company — What Publishers Should Know
TL;DR: Atypon Company is a Santa Clara–based publishing technology firm best known for Literatum, a platform that hosts, delivers, and monetizes scholarly and professional content, powering hundreds of publishers, thousands of journals, and automated content experiences (HTML, PDF, EPUB) used by researchers worldwide. What is Atypon? Atypon Systems, Inc. is a publishing-technology company headquartered in Santa Clara, California, best known for its Literatum publishing platform. For over two decades, Literatum has enabled scholarly and professional publishers to host, deliver, and monetize digital publications. Today, Atypon serves over 200 clients, supports nearly 100,000 publications across more than 900 sites, and records billions of user sessions annually. Atypon describes itself as a technology-first organization: engineers make up a [...]
Atypon Full Text Sources: Your Complete Guide
Accessing the complete text of scholarly articles on Atypon’s Literatum platform can seem daunting at first. This guide explains exactly what Atypon full text sources are, how to locate them, ways to automate content pulls with iPost, and solutions to common challenges—so you can get every article you need, faster. What Are Atypon Full Text Sources? Atypon full text sources refer to the complete article content hosted on the Literatum platform, including: Article HTML: The web-native, accessible version powered by AXEL PDF Downloads: Printable versions for offline reading eTOCs & Issue Listings: Tables of contents that link to each article’s DOI EPUB Exports: Semantically enriched EPUB files for accessibility These sources live on your publisher’s Atypon [...]
5 reasons email copywriting is different
Email marketers & business owners usually assume email copywriting is easy. Or they assume it’s like writing any other kind of marketing copy. But they’re wrong. If you want to succeed in email, it’s time to start learning how to write killer emails. To really learn email copywriting, it takes a lot of experience, testing, trial, and error, etc. You might be wondering what makes email copywriting different? Here are five reasons email copywriting is different, and also learn how to write like an expert copywriter. Reason 1: Your email copywriting is showing up in someone’s email inbox. Showing up in your email subscribers' inbox or on their phone is much more personal and direct than [...]
What Is Atypon Systems? (Email Service Provider of Choice)
Atypon Systems, Inc., headquartered in Santa Clara, CA, provides the Literatum publishing platform, the leading solution for scholarly and professional publishers to manage, deliver, and monetize online content. Over its 20-plus years of continuous development, Literatum has become home to nearly 100,000 publications in more than a dozen languages, powering over 900 publication websites and logging 3.2 billion user sessions annually. Atypon’s mission is clear: build technology that furthers the distribution of knowledge. Their team, over two-thirds of whom are engineers, leverages cutting-edge R&D, including machine learning and AI, to deliver new features driven directly by client needs. Today, more than 200 clients, including some of the world’s largest publishers, rely on Atypon’s suite, enhanced by [...]
Get the latest updates, training, and industry news
