Franchise Marketing Plan: Essential Steps for a Success
Crafting a successful franchise marketing plan is essential to maintain brand consistency across your network and power scalable growth from local shops to regional hubs. A well-crafted plan combines traditional and digital marketing strategies. This approach helps reach a wider audience and generate more leads. A smart franchise lead generation strategy doesn’t just fill seats, it brings high-quality prospects into your development pipeline. Digital channels, especially automated workflows for franchises, allow you to engage both customers and prospects with the right message at the right time. Local marketing efforts are equally important. They should be tailored to the specific needs of each franchise location. A clear target audience is essential for effective marketing. It helps create [...]
Casino Public Relations: Email Marketing Strategy Guide
Casino public relations (PR) and marketing demand exceptional precision and expertise. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed PR strategy drives customer engagement and protects brand reputation. In the modern era, email marketing has emerged as a powerful yet underused tool in casino PR. This report explores how casinos can leverage their owned email lists as a PR channel – backed by real performance data, strategic insights, and actionable tips for marketing directors and communications executives. What is Casino Public Relations? In the casino industry, public relations encompasses managing the casino’s reputation, communicating key messages to the public and stakeholders, and handling crises or controversies. It’s [...]
The Future of Casino Email: AI, Personalization & Predictive Offers (2025)
Email is still a casino’s highest-ROI digital channel, but commoditized “batch-and-blast” campaigns are fading fast. In 2025, the casinos that win the inbox will combine artificial intelligence (AI), dynamic personalization, and predictive analytics to create one-to-one player experiences at scale. Below is a concise look at the trends that matter—and how to prepare your program today. (Need a refresher on casino marketing basics? Start with our Casino Marketing 101 guide) AI Turns Big Data into Real-Time Decisions Modern casino CRMs capture millions of data points, loyalty card swipes, POS spend, game preference, mobile-app behavior. AI models crunch that data in seconds to predict a player’s next best offer or ideal send time. A recent McKinsey research [...]
What is an open rate? Email Marketing 101
Email marketing is a crucial element of any digital marketing campaign. It can drive traffic to your website, increase engagement with your brand, and ultimately lead to more sales. But, as with any marketing tactic, it's essential to measure the effectiveness of your email campaigns. One metric often used is email open rates. In this article, we'll examine email open rates, how they're calculated, and what you should use them for. What is an open rate? First, let's define what an open rate is. An open rate is a metric used in email marketing that measures the number of times a recipient opens an email. This is usually expressed as a percentage of the total [...]
Best Franchise Email Templates for 2025
What makes the best franchise email templates? Many factors go into writing franchise emails that convert well, but there are some common elements that any franchisor can include in their email campaigns to help boost the chances of conversion and engagement. While writing an email may seem like a relatively straightforward process, Franchise owners may often rely on their marketing teams to create the outgoing emails. Unlike small businesses or eCommerce brands, franchise owners must consider things like multiple locations, brand consistency in messaging, and different markets depending on each franchise location. Sure, it’s easy to suggest that franchises could hire their own marketing team to handle emails for each location. But that would be an [...]
Casino Email Marketing: 3 Types of Emails EVERY Casino Needs
Casino email marketing is no longer optional—it's essential. With competition for inbox attention at an all-time high, email has become the most effective channel for player development, engagement, and loyalty. Today's players expect more than generic promotions. They want personalized, relevant, and timely content that speaks to their preferences and habits. If your casino isn’t sending these three foundational types of emails, you're leaving money—and players—on the table. The modern player demands personalized experiences, choice, a humanized tone, and most importantly, the ability to be heard and educated about your brand differentiators. As a casino marketer, you want to accomplish things like increase wallet share, measure spend, communicate across channels, leverage data, and, most importantly, create [...]
Franchise Email Marketing Tactics That Work: From Customization to Copy
Episode 2 of Email Never Sleeps In a crowded digital inbox, franchise email marketing has the power to bridge the gap between national brand integrity and localized customer engagement. In Episode 2 of Email Never Sleeps, Andrew Kordek, iPOST, is joined by franchise marketing expert Amy Dill-Amoss from Alliance Franchise Brands to break down what truly works in email for franchises today. Why Franchise Email Marketing is Different Franchise marketing is uniquely layered. It operates in a duality—corporate brand messaging needs to be upheld, while individual franchise owners must localize communication to drive business. Amy shares her hands-on experience overseeing email marketing for 700+ franchise members, highlighting the massive need for: Scalable customization within [...]
Franchise Marketing Strategies: Email and Distributed Marketing (S4 E1)
Franchise marketing in 2025 isn’t just about brand guidelines and bulk email blasts. It’s about empowering franchisees—your “Zs”—to become confident, capable marketers at the local level while maintaining consistency and alignment with your central brand message. In a recent episode of Email Never Sleeps, Andrew Kordek of iPost sat down with Aaron Smith, CEO of Sageflo, to unpack the evolution of franchise marketing strategies. Their conversation highlights how forward-thinking brands are blending tools, training, and trust to create meaningful connections between franchise locations and local customers. Let’s break down the most effective franchise marketing strategies for 2025 and beyond. From Good to Great: The Evolution of Franchise Marketing According to Aaron Smith, many organizations [...]
Managing Data: Making sense of features that help
iPost wrote a Whitepaper “Email Marketing Maturity Model: From Bait Shop to Revolutionary” recently striving to help marketers think about the relative stages of maturity for an email marketer. One of the most important considerations when looking at your maturity is how you look at creating actionable segments and ultimately how you operate within those data sets. Below are a few not so often talked about segmentation types that can help your email marketing program: Active Segments include: Master and Control Segments: Creating a master record is critical for understanding the underlying growth and churn tactics, yet it's critical that when creating these master accounts, you create a series of control segments within your core audience [...]
Tribal Casino Email Marketing Strategies That Increase Player Loyalty
Keeping existing players engaged is far more cost-effective than constantly acquiring new ones. Email marketing offers tribal casinos a direct, personalized line to their audience – one that continues to outperform other online channels like social media and paid ads (How to Do Casino Email Marketing). By leveraging data from players’ club programs and tailoring content to player preferences, casinos can foster deeper connections that drive repeat visits and higher lifetime value. Effective email campaigns can boost on-property visits and online play by building loyalty over time. This article explores how casino email marketing can drive player retention and loyalty, and outlines proven strategies – with real-world examples – to increase engagement and long-term player value. [...]
Simplifying Email: What is IP Warmup?
Simplifying Email: What is IP Warmup? In email marketing, IP warmup is crucial for establishing a positive sending reputation for a new IP address. When you begin sending emails from a new IP, Internet Service Providers ISPs must see consistent, trustworthy behavior to recognize you as a legitimate sender. This blog post will break down What IP Warmup is, its benefits, and how you can use it to improve your email program with confidence. Introduction to IP Warmup The goal of IP warmup is to gradually increase the volume of emails sent over some time. This measured approach helps demonstrate to ISPs that your email sending practices are reliable and that you're not a spammer. By [...]
What is a Newsletter? Email Marketing Basics
What is a Newsletter? Email Marketing Basics An email newsletter is one of the 9 essential types of email campaigns. Businesses or individuals use them to share relevant information with their audience. Typically sent at regular intervals, these newsletters can include updates, news, and curated content based on subscribers' interests. They serve as a direct line of communication, allowing brands to stay connected with their audience and keep them informed about the latest developments. This blog will teach you about email newsletters, describe their purpose, and offer expert advice on measuring their success and further optimizing newsletters. What is an Email Newsletter? The content of an email newsletter can vary widely depending on the target audience. It might feature [...]
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