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Franchise Marketing2022-02-10T15:35:54-07:00
Blog: Franchise Marketing News
Blog: Franchise Marketing News
Blog: Email Marketing News
  • Purging Your Subscribers

Purging Your Subscribers: How to Determine Who Needs To Be Purged

Check your marketing ego at the door, people, because at some point in your email career, you will be faced with the decision to purge subscribers from your email program. Purging your subscribers is a great way to maintain the legitimacy of your database. What does purging mean? Purging means that you take a pre-defined segment of subscribers and remove them from your sendable database. Here, the operative term is "pre-defined," which means that you need to agree on what parameters make up the need to kick the subscribers to the curb. There are almost always spam accounts lingering on your subscribers' list. DEFINING THE PURGING SEGMENT Let's be clear; there is no definitive definition or [...]

By |April 20th, 2021|Categories: Associations, Best Practices, Email Marketing, Featured, Franchises, Publishing|Tags: |
  • Franchise Marketing: What is the Most Important Email

Franchise Marketing: What is the Most Important Email?

As a franchise email marketer, you undoubtedly have many things to do. However, I highly encourage you to stop what you are doing for the next 3-5 minutes to read this post. It doesn’t matter what type of franchise marketer you are, only that you have influence or decision-making capabilities for your marketing plan program. The reason why I am asking is that individual franchisees typically have one thing in common: they want results! If franchise owners/managers like yourself view email as valuable and implement it into their marketing plan, then the results will follow suit (in theory). But...are they? Why would franchise buyers think this way? Does your franchisee follow up with franchisees after receiving [...]

By |March 30th, 2021|Categories: Best Practices, Featured, Franchises|Tags: |
  • Hidden Costs of Switching Email Service Providers

7 Hidden Costs of Switching Email Service Providers (ESP)

If you’re switching email service providers, one of the questions that’s likely top of mind is, what will it cost to move from one ESP to another? Although there are steps you can take to make the ESP migration easier, you still might not understand the real costs. Based on anecdotal evidence from watching—and helping—clients switch email service providers, both before and during their engagements with iPost, I’ve pulled together some hidden costs to consider to help you understand those real costs associated with switching ESPs. Please note: This is not a breakdown of the costs of switching email service providers, nor a guide to figuring out if the cost is worth it. It is, however, [...]

By |March 9th, 2021|Categories: Associations, Email Marketing, ESP Migration, Featured, Franchises, Publishing|Tags: |
  • International Franchise Association

iPost Joins International Franchise Association (IFA)

SAN MATEO, CALIF., March 02, 2021 iPost email marketing platform for franchises joins International Franchise Association (IFA). iPost, an enterprise email marketing and automation provider, has joined the International Franchise Association (IFA), the world's largest membership organization for franchisors, franchisees and franchise suppliers. The decision to join the IFA is tied directly to the capabilities of the iPost email platform. “We joined the IFA not because we plan to franchise, but because our platform works so exceedingly well for franchise businesses,” says Cameron Kane, iPost CEO. “Being part of a vibrant organization like the IFA helps us connect to those franchises that can benefit greatly from the iPost email marketing platform.” It is a competitive marketing environment, with consumers [...]

By |March 2nd, 2021|Categories: Franchises, Press Releases|
  • 5 Things That Drive Email Subscribers Crazy

5 Bad Email Practices to Avoid in 2022

It's fair to say that none of us in email marketing are in it to annoy our subscribers with our email newsletters. We have all read articles about the top reasons why subscribers leave your email program. This article about 5 bad email practices to avoid in 2022 is no exception. In addition to frequency and lack of personalization in emails, some things just flat out drive people nuts. They may be things that you don't intentionally do, but they are things nonetheless. I hope you will take inventory of your program and see if these five things impact your engagement in any way. #1 POOR SIGN-UP EXPERIENCE Imagine you have been invited to a fabulous [...]

By |March 2nd, 2021|Categories: Associations, Best Practices, Featured, Franchises, Publishing|Tags: |
  • 5 Facts About Email Copywriting—and Why It Matters

5 reasons email copywriting is different

Email marketers & business owners usually assume email copywriting is easy. Or they assume it’s like writing any other kind of marketing copy. But they’re wrong. If you want to succeed with email marketing in 2022 and beyond, it’s time to start learning how to write killer emails. To really learn email copywriting, it takes a lot of experience, testing, trial, and error, etc. You might be wondering what makes email copywriting different? Here are five reasons email copywriting is different, and also learn how to write like an expert copywriter. Reason 1: Your email copywriting is showing up in someone’s email inbox. Showing up in your email subscribers' inbox or on their phone is much [...]

By |February 9th, 2021|Categories: Best Practices, Email Marketing, Featured, Franchises, Publishing|Tags: , |

Are Long Emails Bad? How Long Should an Email Be?

Are Long Emails Bad? You Have Been Mislead. In recent years people in the email industry have led you to believe that you should stop writing long emails because email subscribers don't read long emails anymore. Email marketing strategists and thought leaders have subsequently encouraged you to write shorter emails (50 to 125 words - 200 words) or image-heavy with little copy and bullet points because subscribers "scan." The industry has said that no one likes to scroll on emails unless you have valuable content, and only then should you have your most valuable content at the top to grab their attention. Captain Obvious called on the former and asked that I tell you "HOGWASH" on [...]

By |February 2nd, 2021|Categories: Associations, Best Practices, Creative, Email Marketing, Featured, Franchises|Tags: , , |
  • Gmail Inbox Deliverability - Prevent Gmail Spam

Gmail Inbox Deliverability – Prevent Gmail Spam

GMAIL IS EMAIL KING. Gmail is a big deal for B2C email marketers. Gmail email addresses can make up 40-80% of your list and cause headaches for marketers who need to have high inbox placement to be successful. Gmail has over 1.5 billion users, a vast email client market share, and is always innovating around the email experience while continuously improving its algorithms to determine inbox placement and delivery of your messages. They are demanding that marketers become better at email marketing, and we at iPost agree. We understand your goal is to prevent mail to Gmail users from being blocked or sent to spam. GMAIL ALGORITHM HACKS Let's be clear; there are no hacks or [...]

  • Marketing Cloud Alternatives: When You Want Features, Not Headaches

Marketing Cloud Alternatives: When You Want Features, Not Headaches

For all those marketers searching for marketing cloud alternatives, it’s a bit confusing, right? I mean, we’re talking about huge Fortune 100 companies that have been around for years and are so well-known that people make memes about using them. Yet marketers have experienced so many headaches that they are actively seeking out marketing cloud alternatives instead. I suspect it’s because marketers want to be able to do what the big marketing clouds promise without having to work so hard and pay so much to do so. They want the features, but they do not want the headaches that come with implementing or using those features. And they’re at the point when they realize they need [...]

By |January 12th, 2021|Categories: Associations, Email Marketing, Featured, Franchises|Tags: |
  • Email Trends: 13 Email Marketing Trends Predictions for 2021

Email Trends: 13 Email Marketing Trends Predictions for 2021

2020 SUCKED (1 Star ⭐) 2020 was a year of consolidation and regurgitation in the email industry. Companies merged, were bought, and even changed names, while the industry managed to talk about the same stuff that we were talking about 10-15 years ago. The operative words in the industry were personalization, automation, and the "New Normal."   While 2020 did suck, it quickly reminded us that pivoting our strategies was not a bad thing, and those that were quick and agile faired far better than those that just followed.  Email Marketing Trends Predictions In 2021, more of the same will happen across the industry. Companies will consolidate, and "personalization" will be a hot topic of many posts [...]

  • iPost Three-Areas-Of-Messaging-Focus

3 Techniques to Enhance Your Email Messaging Focus

How can you ensure that your email marketing efforts continue to resonate with your subscribers? Focus on three key techniques that will make sure you humanize, harmonize, and empathize with your audience. No matter what type of business you’re running, it’s vital to understand the importance of creating relationships with your subscribers. After all, these people are the lifeblood of your company; if they feel valued and appreciated, they’ll likely respond by telling their friends about your brand or purchasing more products from you in the future! Email volume will continue to break all sorts of records in the next few years. Brands must be aware that they are not just competing with competitors, but almost [...]

By |December 1st, 2020|Categories: Associations, Email Marketing, Featured, Franchises|
  • Welcome Emails Need Unsubscribe Links

Do Welcome Emails Need Unsubscribe Links?

At iPost, we get a lot of questions about welcome emails, the purpose of welcome emails, and whether you should include an unsubscribe link or not in your welcome email to make it easier for people to leave your email list. Some email marketers even say that if you don’t include an unsubscribe link, you’re killing your list. But do welcome emails need an unsubscribe link? And why does it matter? Let’s talk about it! What is required in my welcome emails? Pro-tip, one of the greatest misconceptions of welcome emails is that they are transactional and, therefore, not subject to Can-Spam compliance of having an email opt-out in them. While accurate in concept, treating a [...]

By |November 17th, 2020|Categories: Associations, Best Practices, Email Marketing, Featured, Franchises, Publishing|Tags: , |

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