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Franchise Marketing2022-02-10T15:35:54-07:00
Blog: Franchise Marketing News
Blog: Franchise Marketing News
Blog: Email Marketing News
  • Bad Email: 9 Bad Email Tactics to Avoid in Q4

9 Bad Email Tactics to Avoid

By now, you have been inundated with blog posts, webinars, and whitepapers that show all of the good email tactics you can employ in Q4 to end 2020 on a high note for revenue in your digital marketing program. If we wanted to conform to everyone else with a uniform marketing tactic, we would, but given our unique approach to hitting send in the modern-day ESP is slightly different from most, we thought a more direct approach would be best. Bad Email Tactic Examples: Tactic #1 Never employ a COO strategy! Like a COI (confirmed opt-in), don't create an email that your email list must click on to opt-out of your email program. Tactic #2 OOPS. [...]

  • Improve Your Email Marketing Results Right Now

Improve Your Email Marketing Results Right Now

Quick! What’s the best way to improve your email marketing right now? Grow your list? Send more emails? Change vendors? Use emojis in your subject line? The answer is…none of the above. What's The Best Way to Improve Your Email Marketing Results? The reality is, the best way to improve your email campaigns right now is with your words. Your email copywriting in digital marketing is something you can improve today to drive higher open rates, CTRs and ROI. Look at your own email inbox: How many marketing emails stand out and get your attention, pique your interest, and compel you to act? Not many, right? And that’s your opportunity, your competitive edge, when you learn [...]

By |October 27th, 2020|Categories: Associations, Email Marketing, Featured, Franchises, Gaming, Publishing|
  • What Are The Reticent Subscribers

What Are The Reticent Subscribers

Whether the number of email subscribers in your email list is 5,000 or 15,000,000, there is a lurking set of email addresses that no one wants to talk about it. They are Reticent Subscribers. These email addresses can be a gold mine or a sinkhole. Believe it or not, you, as an email marketer, can control at least part of where they end up. First things first, the Merriam-Webster reticent definition: reticent adjective ret·​i·​cent | \ ˈre-tə-sənt  \ Definition of reticent 1: inclined to be silent or uncommunicative in speech. Reticent Subscribers Reticent subscribers are the quiet ones that you have no idea what they are thinking about your brand's email program. These subscribers are people who have signed up, engaged, and [...]

By |October 21st, 2020|Categories: Associations, Best Practices, Email Marketing, Featured, Franchises, Gaming, Publishing|
  • Frequency Matters

What You Need to Know About Email Frequency

Sending too much email to subscribers can increase unsubscribes, spam complaints, and generally annoy the people on your list. However, not sending enough can be an even greater risk. Best Tip: Watch your email frequency & follow our 9 Email Marketing Trends. Why Email Frequency Matters: When you send too much, recipients are more likely to not want to see your messages anymore. More and more people unsubscribe which results in diminishing returns for your email marketing strategy. When that happens, it’s hard (and expensive) to get back into their email inboxes. And if you send too little email, you may be missing out on revenue or referrals. The key is to understand what a customer [...]

  • The Value of Unopened Email

The Value of Unopened Email

Unopened Emails Don't Suck. Email Marketers live for open rates. They make us feel good and provide a directional metric on the performance of the campaign. While we all want every single email opened and engaged with, the reality is that it will never happen. However, an unopened email does provide a fair amount of value to the programs we run. Embrace The Unopened Emails in Your Email Campaigns Part 1: Deleted Unopened Emails in Email Campaigns Subscribers who delete an unopened email are exposed to your brand via the From line. Exposure like this can keep your company tangentially top of mind and might even prompt them to engage with you in offline or other [...]

By |September 3rd, 2020|Categories: Associations, Email Marketing, Featured, Franchises, Gaming, Publishing|Tags: , |
  • Introducing a New Email Campaign Type: Re-Welcome Email

Introducing a New Email Campaign Type: Re-Welcome Email

THE NEW DORMANTS: I would like to introduce you to Sara and Bob, the new dormants. They are email subscribers you acquired several months ago via an aggressive and expensive digital marketing campaign. We have several points of valuable data on Sara and Bob that were captured during the sign-up process and have been sending them 3 emails a week for months. The problem is that they have not converted. In fact, they haven't engaged with your email program for 9 weeks despite our amazing creative and offers. The new dormants are subscribers who have signed up in the last 3-9 months to email marketing campaigns and have not converted, and their email engagement has gradually [...]

  • The Best Email Subject Lines Avoid These 5 Common Mistakes

The Best Email Subject Lines – Avoid These 5 Common Mistakes

The Best Email Subject Lines - Avoid These 5 Common Mistakes The best email subject lines are the ones that get your emails opened. The subject line is not the first thing your recipient looks at. That’s the From name. But after that, the subject line is going to get your subscriber to open your email—or not. Research finds 47% of recipients open an email based on the subject line. That’s almost half of the names on your list who will make a decision to open your email or ignore it based solely on the subject line. And if your email doesn’t get opened, what’s the point of sending it? Without an open, your [...]

By |August 6th, 2020|Categories: Associations, Best Practices, Email Marketing, Featured, Franchises|Tags: , |
  • Enterprise Email Marketing Software & Good Strategy = Email ROI

Enterprise Email Marketing Software & Good Strategy = Email ROI

If you’ve invested in an enterprise email marketing software solution as a better fit for your increasingly complex email marketing needs, you’re probably taking advantage of many of the email marketing tools now available to you. Hopefully, your email service provider is also providing helpful email marketing tips. But that software alone is not enough to generate the higher email ROI you seek. You must still develop your email marketing strategy and work your way through the stages required for each individual customer to get your emails delivered, opened, and acted upon. Beyond the enterprise ESP, you still need: Content Relevance Engagement Deliverability Inbox placement Finally... Email ROI Targeted Emails Start with Good Content If your [...]

By |July 1st, 2020|Categories: Associations, Best Practices, Featured, Franchises|Tags: |
  • Migrating to a New Enterprise ESP? 7 Tips for a Painless Switch

Migrating to a New Enterprise ESP? 7 Tips for a Painless ESP Switch

If you’re an email marketer switching to a new enterprise ESP, you might think the hardest part was choosing that new ESP. Yes, that was a challenge, I’m sure, because you had several qualified email service providers to choose from. But the work isn’t done yet. Because now you face the migration from the old to the new ESP. That migration doesn’t have to be a painful experience, however. Here are 7 tips to help make the switch to your new enterprise ESP painless. Tip 1: Gather your data before you go.  By data, we mean your actual data (email and more), your content, your automations/logic and your past performance data. Your actual data is probably [...]

By |June 24th, 2020|Categories: Associations, ESP Migration, Featured, Franchises|Tags: |
  • Franchise Email Marketing

Franchise Marketing Agency Tip: Use Data and Analysis for a Better Customer Experience (Updated October 2021)

Relevance has revolutionized both the franchise email marketing industry and franchise marketing systems. It has franchise marketing companies moving us away from the batch-and-blast of old and on to the path toward one-to-one email messaging. Relevancy always matters. No one can afford not to be relevant to at least some degree. And it is the franchises that provide the most relevant, targeted email content that will most likely win and keep a customer’s business. Relevancy has also evolved as technology has enabled gathering and analyzing ever more data about each customer. That means franchise email marketing has also evolved to provide a much better customer experience at the inbox. For example, a restaurant franchise might send [...]

By |June 15th, 2020|Categories: Email Marketing, Featured, Franchises|Tags: |
  • Segment Your Audience Based on Behavioral Data

Segment Your Audience Based on Behavioral Data

As an email marketer, you’re probably segmenting your audiences, but are you segmenting based on online behavioral data? If not, you are missing out on lost revenue. And you’re spending more money than you need to with your enterprise ESP. Behavioral segmentation can help you improve opens and click through open rates (CTORs) as well as enhance the overall customer journey and increase your inbox placement rate. It can lead to additional subscriber engagement and loyalty. Use your enterprise ESP to Capture Behavioral Data Points Behavioral data is data that tells you more. And when you identify which of your subscribers go beyond just opening and clicking, you can take the next step to send that [...]

By |June 1st, 2020|Categories: Associations, Data, Email Marketing, Featured, Franchises|
  • How to Be a Trusted Partner

How to Be a Trusted Partner

In business school, aspiring marketers are taught to focus on customer acquisition and customer retention, meaning loyalty. But without establishing trust, there is little chance of loyalty or repeat customers. Trust is the most overlooked—and possibly most important—factor when it comes to customer retention. Trust is not something to be gained from a single marketing technique or data point. Trust is earned! Trust between organizations or people comes from a relationship and it builds over time, with every interaction and touchpoint. Your goal is to become that trusted partner. You want your business to be more than just another vendor. What makes someone a trusted partner? A trusted partner is someone you can bounce ideas off, [...]

By |May 5th, 2020|Categories: Associations, Best Practices, Email Marketing, Featured, Franchises, Gaming, Publishing|

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