How to Leverage Web Tracking Data for Informed Decisions
There’s no such thing as too much data in marketing and business, especially when it comes to web tracking data. As the saying goes, if you aren’t measuring, you aren’t improving. Informed decision-making is about getting out of your own head and putting yourself in the place of your potential customers. They want great products, excellent customer service, and competitive prices—and they want all three in equal measure. What is Web Tracking? Web tracking is a method of measuring user interaction with your website. A web tracker follows users as they browse your site, collecting data about their actions and recording it in log files. From there, an analyst can review those logs and identify trends [...]
3 Techniques to Enhance Your Email Messaging Focus
How can you ensure that your email marketing efforts continue to resonate with your subscribers? Focus on three key techniques that will make sure you humanize, harmonize, and empathize with your audience. No matter what type of business you’re running, it’s vital to understand the importance of creating relationships with your subscribers. After all, these people are the lifeblood of your company; if they feel valued and appreciated, they’ll likely respond by telling their friends about your brand or purchasing more products from you in the future! Email volume will continue to break all sorts of records in the next few years. Brands must be aware that they are not just competing with competitors, but almost [...]
Do Welcome Emails Need Unsubscribe Links?
At iPost, we get a lot of questions about welcome emails, the purpose of welcome emails, and whether you should include an unsubscribe link or not in your welcome email to make it easier for people to leave your email list. Some email marketers even say that if you don’t include an unsubscribe link, you’re killing your list. But do welcome emails need an unsubscribe link? And why does it matter? Let’s talk about it! What is required in my welcome emails? Pro-tip, one of the greatest misconceptions of welcome emails is that they are transactional and, therefore, not subject to Can-Spam compliance of having an email opt-out in them. While accurate in concept, treating a [...]
9 Bad Email Tactics to Avoid
By now, you have been inundated with blog posts, webinars, and whitepapers that show all of the good email tactics you can employ in Q4 to end 2020 on a high note for revenue in your digital marketing program. If we wanted to conform to everyone else with a uniform marketing tactic, we would, but given our unique approach to hitting send in the modern-day ESP is slightly different from most, we thought a more direct approach would be best. Bad Email Tactic Examples: Tactic #1 Never employ a COO strategy! Like a COI (confirmed opt-in), don't create an email that your email list must click on to opt-out of your email program. Tactic #2 OOPS. [...]
Improve Your Email Marketing Results Right Now
Quick! What’s the best way to improve your email marketing right now? Grow your list? Send more emails? Change vendors? Use emojis in your subject line? The answer is…none of the above. What's The Best Way to Improve Your Email Marketing Results? The reality is, the best way to improve your email campaigns right now is with your words. Your email copywriting in digital marketing is something you can improve today to drive higher open rates, CTRs and ROI. Look at your own email inbox: How many marketing emails stand out and get your attention, pique your interest, and compel you to act? Not many, right? And that’s your opportunity, your competitive edge, when you learn [...]
What Are The Reticent Subscribers
Whether the number of email subscribers in your email list is 5,000 or 15,000,000, there is a lurking set of email addresses that no one wants to talk about it. They are Reticent Subscribers. These email addresses can be a gold mine or a sinkhole. Believe it or not, you, as an email marketer, can control at least part of where they end up. First things first, the Merriam-Webster reticent definition: reticent adjective ret·i·cent | \ ˈre-tə-sənt \ Definition of reticent 1: inclined to be silent or uncommunicative in speech. Reticent Subscribers Reticent subscribers are the quiet ones that you have no idea what they are thinking about your brand's email program. These subscribers are people who have signed up, engaged, and [...]
September 2020: 10 Top Email Subject Line Examples
At iPost, our email marketing team gets many emails, and by many, I mean we get a ton! Our staff is always looking at how the market is shifting not only in design but the frequency, messaging, testing, and, most importantly, email subject lines. As marketers, we've all seen poorly executed email subject lines. But good email subject lines are what we all aim for when we send an email. As you may know, a well-crafted eye catching subject line can enhance the email's opportunity for subscriber engagement. There are hundreds of email-based blog posts around how to write and test subject lines, so rather than educate, we thought it would be more entertaining to show [...]
What You Need to Know About Email Frequency
Sending too much email to subscribers can increase unsubscribes, spam complaints, and generally annoy the people on your list. However, not sending enough can be an even greater risk. Best Tip: Watch your email frequency & follow our 9 Email Marketing Trends. Why Email Frequency Matters: When you send too much, recipients are more likely to not want to see your messages anymore. More and more people unsubscribe which results in diminishing returns for your email marketing strategy. When that happens, it’s hard (and expensive) to get back into their email inboxes. And if you send too little email, you may be missing out on revenue or referrals. The key is to understand what a customer [...]
The Value of Unopened Email
Unopened Emails Don't Suck. Email Marketers live for open rates. They make us feel good and provide a directional metric on the performance of the campaign. While we all want every single email opened and engaged with, the reality is that it will never happen. However, an unopened email does provide a fair amount of value to the programs we run. Embrace The Unopened Emails in Your Email Campaigns Part 1: Deleted Unopened Emails in Email Campaigns Subscribers who delete an unopened email are exposed to your brand via the From line. Exposure like this can keep your company tangentially top of mind and might even prompt them to engage with you in offline or other [...]
Introducing a New Email Campaign Type: Re-Welcome Email
THE NEW DORMANTS: I would like to introduce you to Sara and Bob, the new dormants. They are email subscribers you acquired several months ago via an aggressive and expensive digital marketing campaign. We have several points of valuable data on Sara and Bob that were captured during the sign-up process and have been sending them 3 emails a week for months. The problem is that they have not converted. In fact, they haven't engaged with your email program for 9 weeks despite our amazing creative and offers. The new dormants are subscribers who have signed up in the last 3-9 months to email marketing campaigns and have not converted, and their email engagement has gradually [...]
Making Email Fun: V.P. of Customer Engagement Andrew Kordek
I am not afraid to admit it, I love email marketing. I love email so much that the picture of the license plate above is mine. I have spent the last 20 years of my career in email marketing, making email fun for brands that I have worked with and for. The Fun - Highest Grossing Groupon Email "It was August 19th, 2010, at 4:30 am when I arrived at the Groupon offices on the Near North Side of Chicago that I knew something big was going to happen. That day was when Groupon offered the $25 for $50 for the Gap, and the email sends were set to start at around 5:00 am local for [...]
Email Marketing Expert Andrew Kordek joins iPost as VP, Customer Engagement
SAN MATEO, CALIF., August 19, 2020 iPost, an enterprise email marketing and automation provider, announced today the appointment of Andrew Kordek as VP, Customer Engagement. In his new role, Andrew will be responsible for taking iPost’s Services and industry leading Customer Support to a new level. With over two decades of experience including growing a services organization to over 200 employees, Andrew comes with a unique mix of ‘off the charts’ enthusiasm and experience. Andrew has been in the digital marketing space for over 20 years and is also a well-revered blogger. A data-driven and innovative marketer, Andrew advocates for the subscriber and provides valuable insight for long-term success in email marketing. He started his digital marketing career on [...]
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