Real Time Dynamic Data for Marketing Emails
Using dynamic data in marketing emails is a standard, at this point in 2022. Blog posts and articles are saturated with practices about it, and virtually everyone in the industry uses some type of personal dynamic information associated with their contacts to provide better communication and to improve the quality of the user experience. It’s a given and we at iPost, like so many others, have been using it for decades. That’s why today we want to take the discussion a step further: using real time dynamic data in your emails to fuel business growth and improve your email messaging. Image Source: makeameme.org What Real-Time Dynamic Data is (and what it isn’t) Dynamic data, sometimes also known [...]
Email Marketing Strategy vs Tactics
EMAIL STRATEGY AND EMAIL TACTICS ARE TWO DIFFERENT THINGS. You will often hear the words strategies and tactics used interchangeably in the email marketing world, but they could not be any further apart. I have been asked many times to create a “strategy” when in reality, what was being asked for was a list of “tactics” to achieve the goal for many types of marketing campaigns. As email marketers, we all need to be aligned on what these email marketing strategies and email marketing tactics actually mean and the effect that they will have. If your long-term vision is to have success with your “strategy” then there needs to be a clear separation between words and [...]
9 Current Email Marketing Trends For 2023
Updated May 2023 Email Marketing is competitive. Brands compete for inbox attention, and marketers are as busy as ever. In my 21 year career in email, I have always read about and watched the current email marketing trends that shape our industry, and for 2023, I thought I would give the email world a bit of the Andrew Kordek vision on email marketing trends that should be top of mind in 2023. Please understand that mileage will vary on these trends, depending on what vertical your brand is in and your major corporate initiatives for 2023. Trend #1 - Stop It With Apple's Mail Privacy Protection It’s time to stop talking, blogging, webcasting, and solutions for [...]
Casino Marketing 101: 4 Ways to Generate More Casino Advertising Revenue
An important source of a casino’s income is the advertising and marketing efforts they put forth. This means that every dollar spent on casino advertising has to pay off big time in order to be worthwhile. Don’t worry - there are plenty of casino advertising strategies you can use to generate more casino revenue with your limited resources. 1) Do It Yourself One of our favorite ways to generate casino advertising revenue is by focusing on an area where you can win big—the search engines. The easiest way to accomplish that is by focusing on SEO, or search engine optimization. The obvious benefit of SEO is when your website or business ranks highly on Google and [...]
2021 Gaming & Gambling Industry Conferences Recap Las Vegas
I recently attended two industry-specific conferences, both in Las Vegas. First was the Multi-unit Franchise Conference (MUFC) followed two weeks later at the Global Gaming Expo (G2E). It was nice to get out and start seeing people face to face. It’s funny that a franchise-related event and a casino/gaming event could have so much in common. Industry Conferences Recap The over-arching theme from both conferences was the need for engagement. At the MUFC 2021 event, it was around the franchisor wanting to determine which prospective franchisee is more likely to buy a franchise location. They are wanting an automated process to separate the wheat from the chaff for those who raise their hand to learn more [...]
The Importance of Email Marketing for 2023
Updated May 2023 The importance of email marketing has skyrocketed in the past few years, and it’s only going to continue growing in the coming years. With this increased importance, though, comes increased competition. That’s why it’s important to make sure you’re putting in your best efforts with your email marketing campaigns now in order to stay ahead of the curve in 2023 and beyond. We’ll go over all this and more to help you understand the value of email marketing in 2023 and which marketing tools you need to use to make it work for you. People Still Use Email Although many people have been led to believe that email is dead, those who understand [...]
Benchmarking for Email Marketing
Welcome to a new digital marketing series at iPost called "Don't do this, do that.", where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice to help improve your marketing strategy. This week's article is about Benchmarking. What Is Benchmarking? First, let's start with some definitions. According to Wikipedia, "Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies." Benchmark is defined as an object, such as a ruler or standard, used as a measure of size, accuracy, or quality. So if you're comparing yourself to [...]
The Best Day And Time To Send Email
In this article, we will discuss how to choose the best day and time for marketing emails and how to create an ideal schedule for your unique audience. We show you new ways to find unique email transmission times that work best for your business. And we'll give you tips on how to determine the best days and times to send your newsletters, along with recommendations on how to improve your overall email marketing strategy. [Sources: 3, 4, 14] As a marketing e-mailer, it is your responsibility to do your research, test different dates and times, and draw your own conclusions about what works and what doesn't. Use of an email provider that allows you to [...]
14 Best Black Friday Email Subject Lines Examples
Calling all high-level email marketers. Are you ready to boost your email open rates and revenue this holiday season with some of the best Black Friday email subject lines out there? Your subject lines are about to reach next-level status. This holiday season, our team at iPost wants to make sure you communicate your Black Friday deals more effectively in your email campaigns. Businesses are already preparing their sales and tightening things up for Black Friday launches. You probably are, too! Am I right? This post will show you: The best subject lines for Black Friday Black Friday and Cyber Monday email examples Show you how to use email library websites for inspiration Black Friday Email Subject [...]
5 Ways to Improve Email Deliverability
Email Deliverability Matters - Email Deliverability Best Practices Email marketing is the most cost-effective way to build brands, relationships, and revenue. When done correctly, the ROI for email marketing is astronomical, so marketers in all organizations love email marketing. One big area which causes some confusion amongst the marketing purist is that of deliverability. Marketers spend countless hours on creative, offers, messaging, subject lines, testing, marketing automation, and numerous other tasks and strategies to ensure an excellent inbox experience for their subscribers, but one thing is often overlooked; deliverability. Email deliverability is different from delivery of email. Simply put, email deliverability is the percentage of emails that reach your subscriber’s inbox. It is the cornerstone of [...]
iPost Announces 50 Million Email Send Giveaway & 25 Bottles of Engagin Gin Giveaway at G2E 2021 Conference
SAN MATEO, CALIF., September 21, 2021 For Immediate Release “iPost is so confident that our software and staff will become your new favorite marketing secret that we are giving away 50 million email sends to prove how effective our system is.” iPost, an enterprise email marketing and automation provider for Gaming/Casinos, Franchises, Agencies, Associations, Restaurants, Entertainment, Publishing, and Retail, has announced two significant giveaways to be held in Las Vegas at Global Gaming Expo (G2E). G2E is the gaming industry's preeminent trade show and conference. Prizes available include 50,000,000 in email sends and one-of-a-kind Gin: Engagin. Entries will be accepted at G2E; find iPost at booth 1936 and via iPost Gin Giveaway and iPost 50 Million email Giveaway. Giveaway [...]
iPost to Attend Multi-Unit Franchising Conference 2021
Franchisors and Franchisees, can I have your attention, please? I have just been handed an URGENT bit of news that iPost is a Bronze Sponsor of the annual Multi-Unit Franchising Conference Las Vegas MUFC 2021. We are super excited about being there from August 31st - September 3rd, 2021. Despite not having a booth, we will be sending Skip O’Neill, our resident wine connoisseur, gin expert, and email marketing warrior, to this great franchising event. Skip is quite eager to connect with fellow attendees. iPost brings value to the Franchise Industry, Learn More at Multi-Unit Franchising Conference. We understand complex Franchise Systems. At iPost, our commitment to the franchise industry is evident in that we are [...]
Get the latest updates, training, and industry news
