Featured Posts
The 21 Do’s & Don’ts for Franchisors in Email Marketing
Introduction This 21 do’s and don’ts for Franchisors in Email Marketing post is undoubtedly not meant to be an exhaustive list but should serve as a guidepost for your programmatic email efforts. This post is all about you, the Franchisor, and actions in your email program to create awareness, nurture and convert people/subscribers interested in becoming a Franchisee. [...]
Email Never Sleeps Episode 14: Email Frequency Best Practices For 2023
This is episode 14 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email marketing sending frequency best practices and advice for 2023. This email-related video should help you fundamentally understand that as a marketer, you must spend some time to truly understand your customers. What is Email Never Sleeps? Email Never Sleeps [...]
8 Email Marketing Trends For 2023
Email marketing, at its core, seems easy, but to do it well or even best in class is hard work. Email marketing trends have come and gone and boomeranged again during my 22-year career, making deciding and writing about trends difficult. In researching this post, I saw posts from 2018-2022 in which organizations rehashed the same trends repeatedly, without [...]
Email Never Sleeps Episode 13: What the modern marketing agency needs to do to align themselves in email marketing
This is episode 13 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about how modern marketing agencies can better align themselves in email marketing for 2023. This Email related video should help you learn as a marketing agency, that you don't always need to have all answers or hire employees for every niche [...]
Email Never Sleeps Episode 12: How to Check Your Email Reputation
This is episode 12 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email best practices for your checking your email reputation. This Email Reputation video should help you learn email marketing best practices and give you advice on where you should start if you are new to checking out your email reputation. [...]
Email Never Sleeps Episode 11: Loyalty Email Best Practices
This is episode 11 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about loyalty email best practices for your business. This podcast discusses Loyalty Email Marketing. Andrew and Celia have been working in email marketing for many years. This Loyalty Email video should help you gain email marketing loyalty best practices and give [...]
Email Never Sleeps Episode 10: Email Marketing Trends Early Fall 2022
This is episode 10 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email marketing trends for the end of summer / early fall of 2022. This podcast discusses Email Marketing based on data collected by Validity. This Email Marketing Trends video should help you gain email marketing insight and give you advice [...]
Email Never Sleeps Episode 9: Loyalty Emails that actually work
This is episode 09 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about loyalty emails and which types of loyalty email actually can work for your business. This podcast discusses Loyalty Emails that actually work. Andrew, Garin, and Joyce have been working in email marketing for many years. This Loyalty Email video should [...]
The Best Day And Time To Send Email
In this article, we will discuss how to choose the best day and time for marketing emails and how to create an ideal schedule for your unique audience. We show you new ways to find unique email transmission times that work best for your business. And we'll give you tips on how to determine the best days and times to send your newsletters, along with recommendations on how to improve your overall email marketing strategy. [Sources: 3, 4, 14] As a marketing e-mailer, it is your responsibility to do your research, test different dates and times, and draw your own conclusions about what works and what doesn't. Use of an email provider that allows you to [...]
14 Best Black Friday Email Subject Lines Examples
Calling all high-level email marketers. Are you ready to boost your email open rates and revenue this holiday season with some of the best Black Friday email subject lines out there? Your subject lines are about to reach next-level status. This holiday season, our team at iPost wants to make sure you communicate your Black Friday deals more effectively in your email campaigns. Businesses are already preparing their sales and tightening things up for Black Friday launches. You probably are, too! Am I right? This post will show you: The best subject lines for Black Friday Black Friday and Cyber Monday email examples Show you how to use email library websites for inspiration Black Friday Email Subject [...]
5 Ways to Improve Email Deliverability
Email Deliverability Matters - Email Deliverability Best Practices Email marketing is the most cost-effective way to build brands, relationships, and revenue. When done correctly, the ROI for email marketing is astronomical, so marketers in all organizations love email marketing. One big area which causes some confusion amongst the marketing purist is that of deliverability. Marketers spend countless hours on creative, offers, messaging, subject lines, testing, marketing automation, and numerous other tasks and strategies to ensure an excellent inbox experience for their subscribers, but one thing is often overlooked; deliverability. Email deliverability is different from delivery of email. Simply put, email deliverability is the percentage of emails that reach your subscriber’s inbox. It is the cornerstone of [...]
iPost Announces 50 Million Email Send Giveaway & 25 Bottles of Engagin Gin Giveaway at G2E 2021 Conference
SAN MATEO, CALIF., September 21, 2021 For Immediate Release “iPost is so confident that our software and staff will become your new favorite marketing secret that we are giving away 50 million email sends to prove how effective our system is.” iPost, an enterprise email marketing and automation provider for Gaming/Casinos, Franchises, Agencies, Associations, Restaurants, Entertainment, Publishing, and Retail, has announced two significant giveaways to be held in Las Vegas at Global Gaming Expo (G2E). G2E is the gaming industry's preeminent trade show and conference. Prizes available include 50,000,000 in email sends and one-of-a-kind Gin: Engagin. Entries will be accepted at G2E; find iPost at booth 1936 and via iPost Gin Giveaway and iPost 50 Million email Giveaway. Giveaway [...]
iPost to Attend Multi-Unit Franchising Conference 2021
Franchisors and Franchisees, can I have your attention, please? I have just been handed an URGENT bit of news that iPost is a Bronze Sponsor of the annual Multi-Unit Franchising Conference Las Vegas MUFC 2021. We are super excited about being there from August 31st - September 3rd, 2021. Despite not having a booth, we will be sending Skip O’Neill, our resident wine connoisseur, gin expert, and email marketing warrior, to this great franchising event. Skip is quite eager to connect with fellow attendees. iPost brings value to the Franchise Industry, Learn More at Multi-Unit Franchising Conference. We understand complex Franchise Systems. At iPost, our commitment to the franchise industry is evident in that we are [...]
Franchise Marketing Attribution in Digital Email Marketing
In a recent Scorpion Research Study (published on the IFA site) done on Franchise Owner Marketing Attitudes & Usage, almost 27% of the business owner respondents said that Franchise Marketing Attribution was the most significant marketing challenge that they faced. In addition, when asked about what aspects of their digital advertising could work better, respondents said: “they wanted their SEO, PPC, directory listing, and email marketing to work more cohesively.” These marketing challenges may seem daunting but are not impossible to solve. Key Factors to Consider for Better Franchise Marketing Attribution 1. Attribution > cohesion When it comes to channel cohesion, it’s always the dream of any C-Level executive to want channels to work better together. [...]
Email Marketing: What is a Pristine Spam Trap?
A Pristine Spam Trap Is Not Good. There are three types of spam traps senders can email, but one of the worst ones is called a pristine spam trap. Pristine traps have also been referred to by email marketers as true traps or honeypots because the address has never been an email address. They are created by ISP’s, security companies, and inbox providers for the sole purpose of catching spammers. For example, ilovegettingemailsfromyourbrandsokeepsendingmeemails@gmail.com may look, sound, and feel like a legitimate email address, but let’s be honest, no one wants to type or even remember that address. How Do These Spam Trap Recipients Get On Your Email List? As an email sender, you should know and [...]
4 Dumb Ways to Deal with Mail Privacy Protection
There has undoubtedly been a lot of hullabaloo around Mail Privacy Protection affecting email over the last few weeks. Apple iPhone users on apple devices can now surpass tracking pixels and online activity. The industry itself has all agreed that people should not panic and that email will continue to thrive and innovate due to this change from Apple. That being said, we at iPost all love a good laugh, so we decided to come up with four dumb ways your brand can deal with Mail Privacy Protection going forward. (Please note that we are not condoning or endorsing these practices in any way as this post is meant for entertainment purposes only) So without [...]
Andrew Kordek Reveals 8 Answers on Best Email Programs
Does the perfect email program exist? What is the best email system? These are commonly asked questions by digital marketers and the answer may surprise you. The perfect email program may or may not exist. Depending on how you define perfection, the Perfect Email Program Video by Andrew Kordek answers 8 commonly asked questions he encounters in his day to day at iPost. In, The Perfect Email Program Video, I discuss/challenge you as email marketers to answer a few questions to see if your program is ahead of the game. Perfect Email Program Video by Andrew Kordek https://www.youtube.com/watch?v=ZZmx0YEmFR0 I'm Andrew Kordek, I spent nine years managing emails on the client-side and managing multiple email accounts for Quest Software and Groupon [...]
Top Email Subject Lines In June 2021
Best June email subject lines We love writing email subject lines. We love testing them. We love to be surprised when what we think will work doesn’t. We also love when an email we didn't expect to take off gets incredible email open rates. Effective Email at its best! We love good emails at iPost. (please don’t get us started on open rates) Source: giphy.com As you surely know, a well-crafted eye catching email subject line can enhance the email’s opportunity for subscriber engagement when you send an email. While there were so many great emails and great subject lines that hit our personal email inboxes in June 2021, we have handpicked what [...]
iPost Joins International Franchise Professionals Group (IFPG)
SAN MATEO, CALIF., June 29, 2021 iPost email marketing platform for franchises drives the decision to join IFPG iPost, an enterprise email marketing and automation provider is honored to announce that it has become an Elite Member of the International Franchise Professionals Group (IFPG), the world's largest & most respected franchise consultant organization. “iPost’s commitment to the franchise community made IFPG the ideal association to partner with,” says Skip O’Neill, iPost VP. “Helping franchisors to improve their efficiencies and customer communications aligns with our easy to use solution and multi-tier account structure." The amount of change that has happened in recent years around digital marketing is astronomical. Those franchises that offer the most relevant, targeted email content to [...]
How Many Email Links Should I Have? How to Link an Email.
How many email links should I have? Email marketing is one of the most cost-effective ways to generate and nurture leads. But how many links should you include in your emails? Don't be fooled by the common belief that more email links will increase your click-through rate (CTR). In this post, we'll go over how many evergreen email links are appropriate for one campaign, as well as what types of links you can include in an email. We'll also discuss how to link them correctly with text that makes sense. You might be surprised at what we find out! "MORE LINKS! MORE LINKS! MORE LINKS!" Stop! Are you questioning how to link an email? Before [...]
Get the latest updates, training, and industry news
