Blog2022-05-18T12:38:25-06:00
Blog: Email Marketing News
Blog: Email Marketing News
Blog: Email Marketing News

Featured Posts

  • Franchise Development – Increasing the number of Leads & shortening the sales cycle In speaking with many franchise development leaders, there is a nagging challenge with getting more qualified leads into the funnel. Once those names are in the fran dev sales cycle, the second challenge is to identify which of those folks are just kicking tires from the ones who are truly interested in becoming a franchisee . Trying to pursue those tire kickers who have little intention of buying or can’t qualify, is a waste of resources that could be better used in pursuing those how raised their hand and want to start the discussion. New Leads: Image if you will, the fran dev team having visibility into everyone who visits your “become a franchise” page, who do NOT fill out the form. Today, you likely only see those folks who visit the page, complete the form and hits submit. Those names go into your CRM for follow up. Visitors visit the page and ‘abandon” the form for many reasons, some are interruptions, phone ringing, time for dinner, etc. Maybe they are just exploring what it takes to become a business owner. Regardless, wouldn’t you like the chance to start the discussion? Even if they are not ready now, you can always nurture them with an email automation to keep your brand front and center. Tire kicker or hot lead: The other challenge: is once those individuals do submit the form, identifying who are real and who is not. Like separating the wheat from the chaff. Understanding your ideal customer profile and building a persona for those who you’d classify as HOT and leverage a lead/engagement scoring solution to score your leads based in part by your persona AND weaving in their behaviors. For example: Your ideal profile is: married couple, college educated, live in Texas, NC, MO, etc. are currently employed in service or food service as a district manager or regional manager and have $200,000 available to invest. A new lead comes in and you score that person based on how close they match your ICP. Scoring goes further and takes into account their behavior with emails, phone calls, etc. If for example a triggered thank you email has a link to “learn more”, you might assign a greater score to those folks who “click” the link and complete the secondary questionnaire, than those who don’t even open the thank you email. That way those who have the higher score are more ripe for follow up. Having this kind of visibility into your leads database can help to save you time, reduce sales cycles and ultimately help you meet your franchise development goals.

Franchise Development: Increase Number of Leads and Shorten Sales Cycle

In speaking with many franchise development leaders, there is a nagging challenge with getting more qualified franchise development leads into the funnel with current lead generation strategies. Once those names are in the franchise development (fran dev) sales cycle, the second challenge is to identify which folks are just "kicking tires" from the ones genuinely interested in becoming a [...]

  • Value Research in Email Marketing

Value Research & Email Marketing with Todd Lebo

Most marketers know the importance of value research, but many have never actually invested in it! You are missing out on some benefits and groundbreaking data, so watch this video and see why value research & email marketing are important for 2023. Email Never Sleeps Episode 1, Season 2 with Todd Lebo In this video Andrew Kordek and [...]

  • Email Best Practices for Higher Education

9 Email Marketing Best Practices for Higher Education

When you hear the term “best practice” in email marketing for higher education, your mind whisks away to some magical place for a moment, allowing you to consider what life would be like if you had all of them in place.  Then reality hits, and you begin to question if any of those “best practices” are even doable inside [...]

  • Leverage Player ID Instead of Email Address with iPost

Casino Email Marketing Tip – Leverage Player ID Instead of Email Address

In this casino email marketing tip video, we'll show you how iPost allows you to leverage player ID instead of email address when sending casino email marketing messages. Casino Email Marketing Tip - Leverage Player ID Instead of Email Address https://youtu.be/LyAZdp9idPI Using PlayerID in Casino Marketing By using player ID, you'll be able to target your casino email marketing messages specifically [...]

  • Email Never Sleeps Season 1 Finale: Final Thoughts of 2022

Email Never Sleeps Season 1 Finale: Final Thoughts of 2022

This is episode 15 of Email Never Sleeps, the email marketing podcast. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. Episode Topic: Final Thoughts, Season 1 Finale Apply To Be A Guest for Season 2! Are you heavily involved in [...]

  • The 21 Do’s & Don’ts for Associations in Email Marketing

The 21 Do’s & Don’ts for Franchisors in Email Marketing

Introduction This 21 do’s and don’ts for Franchisors in Email Marketing post is undoubtedly not meant to be an exhaustive list but should serve as a guidepost for your programmatic email efforts. This post is all about you, the Franchisor, and actions in your email program to create awareness, nurture and convert people/subscribers interested in becoming a Franchisee. [...]

  • Email Never Sleeps Episode 14: Email Frequency Best Practices For 2023

Email Never Sleeps Episode 14: Email Frequency Best Practices For 2023

This is episode 14 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email marketing sending frequency best practices and advice for 2023. This email-related video should help you fundamentally understand that as a marketer, you must spend some time to truly understand your customers. What is Email Never Sleeps? Email Never Sleeps [...]

  • 8 email marketing trends 2023

8 Email Marketing Trends For 2023

Email marketing, at its core, seems easy, but to do it well or even best in class is hard work. Email marketing trends have come and gone and boomeranged again during my 22-year career, making deciding and writing about trends difficult. In researching this post, I saw posts from 2018-2022 in which organizations rehashed the same trends repeatedly, without [...]

  • Email Marketing Strategy vs Tactics

Email Marketing Strategy vs Tactics

EMAIL STRATEGY AND EMAIL TACTICS ARE TWO DIFFERENT THINGS. You will often hear the words strategies and tactics used interchangeably in the email marketing world, but they could not be any further apart.   I have been asked many times to create a “strategy” when in reality, what was being asked for was a list of “tactics” to achieve the goal for many types of marketing campaigns. As email marketers, we all need to be aligned on what these email marketing strategies and email marketing tactics actually mean and the effect that they will have. If your long-term vision is to have success with your “strategy” then there needs to be a clear separation between words and [...]

By |January 4th, 2022|Categories: Best Practices, Email Marketing, Featured, Publishing|Tags: , , |
  • 9 email marketing trends 2023 copy

9 Current Email Marketing Trends For 2023

Updated May 2023 Email Marketing is competitive. Brands compete for inbox attention, and marketers are as busy as ever. In my 21 year career in email, I have always read about and watched the current email marketing trends that shape our industry, and for 2023, I thought I would give the email world a bit of the Andrew Kordek vision on email marketing trends that should be top of mind in 2023. Please understand that mileage will vary on these trends, depending on what vertical your brand is in and your major corporate initiatives for 2023. Trend #1 - Stop It With Apple's Mail Privacy Protection  It’s time to stop talking, blogging, webcasting, and solutions for [...]

  • Casino Marketing 101: 4 Ways to Generate More Casino Advertising Revenue

Casino Marketing 101: 4 Ways to Generate More Casino Advertising Revenue

An important source of a casino’s income is the advertising and marketing efforts they put forth. This means that every dollar spent on casino advertising has to pay off big time in order to be worthwhile. Don’t worry - there are plenty of casino advertising strategies you can use to generate more casino revenue with your limited resources. 1) Do It Yourself One of our favorite ways to generate casino advertising revenue is by focusing on an area where you can win big—the search engines. The easiest way to accomplish that is by focusing on SEO, or search engine optimization. The obvious benefit of SEO is when your website or business ranks highly on Google and [...]

By |December 10th, 2021|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
  • 2021 Gaming & Gambling Industry Conferences Recap Las Vegas

2021 Gaming & Gambling Industry Conferences Recap Las Vegas

I recently attended two industry-specific conferences, both in Las Vegas.  First was the Multi-unit Franchise Conference (MUFC) followed two weeks later at the Global Gaming Expo (G2E).  It was nice to get out and start seeing people face to face.  It’s funny that a franchise-related event and a casino/gaming event could have so much in common. Industry Conferences Recap The over-arching theme from both conferences was the need for engagement.  At the MUFC 2021 event, it was around the franchisor wanting to determine which prospective franchisee is more likely to buy a franchise location.  They are wanting an automated process to separate the wheat from the chaff for those who raise their hand to learn more [...]

By |November 1st, 2021|Categories: Franchises|Tags: , |
  • The Importance of Email Marketing for 2023

The Importance of Email Marketing for 2023

Updated May 2023 The importance of email marketing has skyrocketed in the past few years, and it’s only going to continue growing in the coming years. With this increased importance, though, comes increased competition.  That’s why it’s important to make sure you’re putting in your best efforts with your email marketing campaigns now in order to stay ahead of the curve in 2023 and beyond.  We’ll go over all this and more to help you understand the value of email marketing in 2023 and which marketing tools you need to use to make it work for you. People Still Use Email Although many people have been led to believe that email is dead, those who understand [...]

  • new Benchmarking Don't obsess over benchmark studies .psd

Benchmarking for Email Marketing

Welcome to a new digital marketing series at iPost called "Don't do this, do that.", where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice to help improve your marketing strategy. This week's article is about Benchmarking. What Is Benchmarking? First, let's start with some definitions. According to Wikipedia, "Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies." Benchmark is defined as an object, such as a ruler or standard, used as a measure of size, accuracy, or quality. So if you're comparing yourself to [...]

By |October 23rd, 2021|Categories: Associations, Best Practices, Featured, Franchises, Publishing|Tags: , |
  • The Best Day And Time To Send Email ipost

The Best Day And Time To Send Email

In this article, we will discuss how to choose the best day and time for marketing emails and how to create an ideal schedule for your unique audience. We show you new ways to find unique email transmission times that work best for your business. And we'll give you tips on how to determine the best days and times to send your newsletters, along with recommendations on how to improve your overall email marketing strategy. [Sources: 3, 4, 14] As a marketing e-mailer, it is your responsibility to do your research, test different dates and times, and draw your own conclusions about what works and what doesn't. Use of an email provider that allows you to [...]

14 Best Black Friday Email Subject Lines Examples

Calling all high-level email marketers. Are you ready to boost your email open rates and revenue this holiday season with some of the best Black Friday email subject lines out there? Your subject lines are about to reach next-level status. This holiday season, our team at iPost wants to make sure you communicate your Black Friday deals more effectively in your email campaigns. Businesses are already preparing their sales and tightening things up for Black Friday launches. You probably are, too! Am I right? This post will show you: The best subject lines for Black Friday Black Friday and Cyber Monday email examples Show you how to use email library websites for inspiration Black Friday Email Subject [...]

5 Ways to Improve Email Deliverability

Email Deliverability Matters - Email Deliverability Best Practices Email marketing is the most cost-effective way to build brands, relationships, and revenue. When done correctly, the ROI for email marketing is astronomical, so marketers in all organizations love email marketing. One big area which causes some confusion amongst the marketing purist is that of deliverability. Marketers spend countless hours on creative, offers, messaging, subject lines, testing, marketing automation, and numerous other tasks and strategies to ensure an excellent inbox experience for their subscribers, but one thing is often overlooked; deliverability. Email deliverability is different from delivery of email. Simply put, email deliverability is the percentage of emails that reach your subscriber’s inbox.  It is the cornerstone of [...]

  • iPost is giving away 50,000,000 emails at G2E!

iPost Announces 50 Million Email Send Giveaway & 25 Bottles of Engagin Gin Giveaway at G2E 2021 Conference

SAN MATEO, CALIF., September 21, 2021 For Immediate Release “iPost is so confident that our software and staff will become your new favorite marketing secret that we are giving away 50 million email sends to prove how effective our system is.” iPost, an enterprise email marketing and automation provider for Gaming/Casinos, Franchises, Agencies, Associations, Restaurants, Entertainment, Publishing, and Retail, has announced two significant giveaways to be held in Las Vegas at Global Gaming Expo (G2E). G2E is the gaming industry's preeminent trade show and conference. Prizes available include 50,000,000 in email sends and one-of-a-kind Gin: Engagin. Entries will be accepted at G2E; find iPost at booth 1936 and via iPost Gin Giveaway and iPost 50 Million email Giveaway. Giveaway [...]

By |September 21st, 2021|Categories: Press Releases|Tags: , |
  • Multi-Unit Franchising Conference 2021

iPost to Attend Multi-Unit Franchising Conference 2021

Franchisors and Franchisees, can I have your attention, please? I have just been handed an URGENT bit of news that iPost is a Bronze Sponsor of the annual Multi-Unit Franchising Conference Las Vegas MUFC 2021. We are super excited about being there from August 31st - September 3rd, 2021. Despite not having a booth, we will be sending Skip O’Neill, our resident wine connoisseur, gin expert, and email marketing warrior, to this great franchising event. Skip is quite eager to connect with fellow attendees. iPost brings value to the Franchise Industry, Learn More at Multi-Unit Franchising Conference. We understand complex Franchise Systems. At iPost, our commitment to the franchise industry is evident in that we are [...]

By |August 19th, 2021|Categories: Email Marketing, Featured, Franchises|Tags: , , , |
  • Franchise Marketing Attribution Balance new

Franchise Marketing Attribution in Digital Email Marketing

In a recent Scorpion Research Study (published on the IFA site) done on Franchise Owner Marketing Attitudes & Usage, almost 27% of the business owner respondents said that Franchise Marketing Attribution was the most significant marketing challenge that they faced. In addition, when asked about what aspects of their digital advertising could work better, respondents said: “they wanted their SEO, PPC, directory listing, and email marketing to work more cohesively.” These marketing challenges may seem daunting but are not impossible to solve. Key Factors to Consider for Better Franchise Marketing Attribution 1. Attribution > cohesion When it comes to channel cohesion, it’s always the dream of any C-Level executive to want channels to work better together. [...]

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