iPost to Attend Multi-Unit Franchising Conference 2021
Franchisors and Franchisees, can I have your attention, please? I have just been handed an URGENT bit of news that iPost is a Bronze Sponsor of the annual Multi-Unit Franchising Conference Las Vegas MUFC 2021. We are super excited about being there from August 31st - September 3rd, 2021. Despite not having a booth, we will be sending Skip O’Neill, our resident wine connoisseur, gin expert, and email marketing warrior, to this great franchising event. Skip is quite eager to connect with fellow attendees. iPost brings value to the Franchise Industry, Learn More at Multi-Unit Franchising Conference. We understand complex Franchise Systems. At iPost, our commitment to the franchise industry is evident in that we are [...]
Franchise Marketing Attribution in Digital Email Marketing
In a recent Scorpion Research Study (published on the IFA site) done on Franchise Owner Marketing Attitudes & Usage, almost 27% of the business owner respondents said that Franchise Marketing Attribution was the most significant marketing challenge that they faced. In addition, when asked about what aspects of their digital advertising could work better, respondents said: “they wanted their SEO, PPC, directory listing, and email marketing to work more cohesively.” These marketing challenges may seem daunting but are not impossible to solve. Key Factors to Consider for Better Franchise Marketing Attribution 1. Attribution > cohesion When it comes to channel cohesion, it’s always the dream of any C-Level executive to want channels to work better together. [...]
iPost Joins International Franchise Professionals Group (IFPG)
SAN MATEO, CALIF., June 29, 2021 iPost email marketing platform for franchises drives the decision to join IFPG iPost, an enterprise email marketing and automation provider is honored to announce that it has become an Elite Member of the International Franchise Professionals Group (IFPG), the world's largest & most respected franchise consultant organization. “iPost’s commitment to the franchise community made IFPG the ideal association to partner with,” says Skip O’Neill, iPost VP. “Helping franchisors to improve their efficiencies and customer communications aligns with our easy to use solution and multi-tier account structure." The amount of change that has happened in recent years around digital marketing is astronomical. Those franchises that offer the most relevant, targeted email content to [...]
Testing an email is a waste of time.
Testing an email is a waste of time. I am sick of the words “test it” in email marketing. For the last 15 years, it seems that you cannot go a week without reading an article about the value of testing in email. Thought leaders, content marketers, vendors, and agencies have all banged the drum of just how testing can work and produce results. Unfortunately, in most cases, marketers haul off and test maybe one or two emails, see little if any change, and move on. Perhaps they get discouraged around how testing is supposed to be set up, or maybe they thought it would be easy and find that it takes patience and [...]
Email delivery vs Email deliverability
In email marketing, email delivery and email deliverability are two entirely different things when it comes to running an email program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. So how do you distinguish email delivery and deliverability? Email Delivery Delivery simply means that the email you just sent was accepted by your recipient’s server and did not bounce. It doesn’t mean that the email was delivered to the inbox or a folder; it simply means that it wasn’t rejected. Email delivery rate is NOT a metric you want to use to gauge the success of your campaign or your program. Therefore, the email delivery rate is [...]
Emails From The Client Side – Levels of Engagement
As we continue to grow, we are constantly fielding questions around our solution and its ability to perform strategically no matter what vertical they are in. One common theme from our clients is "levels of engagement." A recent email from the client-side asked us this: My engagement levels have peaked in many of my programs, and I'm trying to determine if it would be a better use of time to build on these or if I should focus on creating new campaigns where I can start with a lower engagement rate but perhaps achieve a higher conversion rate as a result. What do you think? How do your subscribers compare across the various programs you manage? [...]
7 Hidden Costs of Switching Email Service Providers (ESP)
If you’re switching email service providers, one of the questions that’s likely top of mind is, what will it cost to move from one ESP to another? Although there are steps you can take to make the ESP migration easier, you still might not understand the real costs. Based on anecdotal evidence from watching—and helping—clients switch email service providers, both before and during their engagements with iPost, I’ve pulled together some hidden costs to consider to help you understand those real costs associated with switching ESPs. Please note: This is not a breakdown of the costs of switching email service providers, nor a guide to figuring out if the cost is worth it. It is, however, [...]
iPost Joins International Franchise Association (IFA)
SAN MATEO, CALIF., March 02, 2021 iPost email marketing platform for franchises joins International Franchise Association (IFA). iPost, an enterprise email marketing and automation provider, has joined the International Franchise Association (IFA), the world's largest membership organization for franchisors, franchisees and franchise suppliers. The decision to join the IFA is tied directly to the capabilities of the iPost email platform. “We joined the IFA not because we plan to franchise, but because our platform works so exceedingly well for franchise businesses,” says Cameron Kane, iPost CEO. “Being part of a vibrant organization like the IFA helps us connect to those franchises that can benefit greatly from the iPost email marketing platform.” It is a competitive marketing environment, with consumers [...]
Are Long Emails Bad? How Long Should an Email Be?
Are Long Emails Bad? You Have Been Mislead. In recent years people in the email industry have led you to believe that you should stop writing long emails because email subscribers don't read long emails anymore. Email marketing strategists and thought leaders have subsequently encouraged you to write shorter emails (50 to 125 words - 200 words) or image-heavy with little copy and bullet points because subscribers "scan." The industry has said that no one likes to scroll on emails unless you have valuable content, and only then should you have your most valuable content at the top to grab their attention. Captain Obvious called on the former and asked that I tell you "HOGWASH" on [...]
Gmail Inbox Deliverability – Prevent Gmail Spam
GMAIL IS EMAIL KING. Gmail is a big deal for B2C email marketers. Gmail email addresses can make up 40-80% of your list and cause headaches for marketers who need to have high inbox placement to be successful. Gmail has over 1.5 billion users, a vast email client market share, and is always innovating around the email experience while continuously improving its algorithms to determine inbox placement and delivery of your messages. They are demanding that marketers become better at email marketing, and we at iPost agree. We understand your goal is to prevent mail to Gmail users from being blocked or sent to spam. GMAIL ALGORITHM HACKS Let's be clear; there are no hacks or [...]
Introducing a New Email Campaign Type: Re-Welcome Email
THE NEW DORMANTS: I would like to introduce you to Sara and Bob, the new dormants. They are email subscribers you acquired several months ago via an aggressive and expensive digital marketing campaign. We have several points of valuable data on Sara and Bob that were captured during the sign-up process and have been sending them 3 emails a week for months. The problem is that they have not converted. In fact, they haven't engaged with your email program for 9 weeks despite our amazing creative and offers. The new dormants are subscribers who have signed up in the last 3-9 months to email marketing campaigns and have not converted, and their email engagement has gradually [...]
Migrating to a New Enterprise ESP? 7 Tips for a Painless ESP Switch
If you’re an email marketer switching to a new enterprise ESP, you might think the hardest part was choosing that new ESP. Yes, that was a challenge, I’m sure, because you had several qualified email service providers to choose from. But the work isn’t done yet. Because now you face the migration from the old to the new ESP. That migration doesn’t have to be a painful experience, however. Here are 7 tips to help make the switch to your new enterprise ESP painless. Tip 1: Gather your data before you go. By data, we mean your actual data (email and more), your content, your automations/logic and your past performance data. Your actual data is probably [...]
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