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Email Never Sleeps Episode 8: Clean Your Fu**ing Email Lists!
This is episode 08 of Email Never Sleeps, the email marketing podcast. Watch this video to learn why you should clean your email lists. This podcast discusses when is a good time to clean your email lists and when is not a good time to clean your email lists. Andrew and Alexandra have been working in email marketing [...]
Email Never Sleeps Episode 7: Why Email Deliverability is Your Fault
This video is episode 07 of Email Never Sleeps, the email marketing podcast. Watch this video to learn why email deliverability is your fault as an email marketer. Also, gain insight into email marketing from a deliverability perspective. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow [...]
How to Improve Your Email Production Process
This video is episode 06 of Email Never Sleeps, the email marketing podcast. Watch this video to learn how to improve your email production process. Also, gain insight into email marketing team building. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. [...]
Email Never Sleeps Episode 5: Why should a marketer care about DMARC and BIMI
This is episode 05 of Email Never Sleeps, the email marketing strategy insight podcast. Watch the video below to learn about why email marketers should care about DMARC and BIMI. Also learn, which types of companies are taking advantage of BIMI in their email marketing plan. This DMARC and BIMI video should help you learn advanced technical email marketing [...]
Email Metrics That Matter
It's time to start thinking about new email marketing metrics to track because vanity metrics like open rate won't cut it anymore. Some program-centric metrics can translate into business-centric metrics, opening up the door to a larger budget for email marketing innovation. Buckle up. Email Marketing Metrics That Matter Video by Andrew Kordek https://www.youtube.com/watch?v=sKrFvfvy4HY
Email Never Sleeps Episode 4: Why You Should Clean Your F***ing Email List
Hey Hey! It's episode 4 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. In this week's video, our guest Al Iverson, Director of Deliverability Products and Services for KickBox is discussing with Andrew Kordek some of their email marketing list hygiene strategies and ways to be successful with cleaning your email lists. What is Email [...]
Email Never Sleeps Episode 3: 3 Step Abandoned Cart Email Series is Dead
Hey Hey! It's episode 3 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. Watch this week's episode to hear InboxArmy's Christopher Donald spill details on why the 3 Step Abandoned Cart Email Series is Dead and how some businesses have up to eight emails in their abandon cart automation! What is Email Never Sleeps? Email [...]
Email Never Sleeps Episode 2: Best Ideas That Failed in Email
Welcome back to episode 2 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. Watch this week's episode to learn about the best ideas that have gone south in email marketing. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable [...]
Testing an email is a waste of time.
Testing an email is a waste of time. I am sick of the words “test it” in email marketing. For the last 15 years, it seems that you cannot go a week without reading an article about the value of testing in email. Thought leaders, content marketers, vendors, and agencies have all banged the drum of just how testing can work and produce results. Unfortunately, in most cases, marketers haul off and test maybe one or two emails, see little if any change, and move on. Perhaps they get discouraged around how testing is supposed to be set up, or maybe they thought it would be easy and find that it takes patience and [...]
Thank you Apple, we L.O.V.E. MPP!
Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited. In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” MPP later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is what we know so far about Mail Privacy Protection (MPP): IP addresses will be blocked. The opening times of emails will now no longer be accurate at all Email opens will be completely inaccurate - All emails will be marked as open whether a person reads them or not. Tracking Pixels (or “spy pixels”) will be opened by default All remote images will be preloaded before hitting the users [...]
Email delivery vs Email deliverability
In email marketing, email delivery and email deliverability are two entirely different things when it comes to running an email program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. So how do you distinguish email delivery and deliverability? Email Delivery Delivery simply means that the email you just sent was accepted by your recipient’s server and did not bounce. It doesn’t mean that the email was delivered to the inbox or a folder; it simply means that it wasn’t rejected. Email delivery rate is NOT a metric you want to use to gauge the success of your campaign or your program. Therefore, the email delivery rate is [...]
Amazing Email Subject Lines May 2021
It's fair to say that email subject lines are one of the most important components of an email. What do email subscribers see first in their email inbox? The email subject line! If your email subject line is not amazing, then your digital marketing efforts could be falling short. In this post, we reveal amazing subject line examples. We love amazing email subject lines at iPost. We love writing email subject lines. We love testing them. We love to be surprised when what we think will work doesn’t. We also love when an email we didn't expect to take off gets incredible email open rates. Amazing subject lines can enhance the email’s subscriber engagement While there [...]
Memorial Day iPost will be closed in observance
On Monday, May 31st, the offices of iPost will be closed in observance of Memorial Day here in the United States. Memorial Day (formally known as Decoration Day) is typically known as the start of Summer. It is often observed on the last Monday with family and friends either at picnics, sporting events, or other gatherings. However, given the circumstances of the last 14 months, our world needs a bit more celebration, and I, for one, am looking forward to spending some much-needed rest and reflection time on this day of remembrance. Reflect on those men and women comrades who died in service to our country That said, let's not lose sight of what this Memorial [...]
iPost Announces eValuate, a Free Assessment for Email Marketers
SAN MATEO, CALIF., May 06, 2021 iPost, an enterprise email marketing and automation provider, has announced iPost eValuate, a free assessment of two critical email marketing components: subscribers and creative. With eValuate, iPost experts with an average of 15 years of industry experience conduct both a subscriber analysis and a creative review. iPost eValuate Can Analyze Up To 1,000,000 emails! The Subscriber Analysis analyzes up to 1,000,000 email contacts to determine the health of that database. The iPost team looks for invalids, spam traps, and bogus and disposable email addresses. The team then provides optimization recommendations based on that information. The Creative Analysis looks at one piece of email creative and makes recommendations for optimizing the creative while staying [...]
Chapter 2: Don’t treat members the same way as non members in email.
Welcome to Chapter 2 of the new series at iPost called "Don't do this, do that," where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice. This chapter is strictly for Associations where members and non-members are your audiences. MEMBERSHIP MEANS SOMETHING, ESPECIALLY IN EMAIL It is no secret that associations thrive on member growth, engagement, and involvement. Consequently, the decision to become a member is often a strong belief that the Association will provide professional and personal development that aligns with their values. However, membership is a two-way street and requires work from both sides. [...]
Emails From The Client Side – Levels of Engagement
As we continue to grow, we are constantly fielding questions around our solution and its ability to perform strategically no matter what vertical they are in. One common theme from our clients is "levels of engagement." A recent email from the client-side asked us this: My engagement levels have peaked in many of my programs, and I'm trying to determine if it would be a better use of time to build on these or if I should focus on creating new campaigns where I can start with a lower engagement rate but perhaps achieve a higher conversion rate as a result. What do you think? How do your subscribers compare across the various programs you manage? [...]
Conversions are Key: Great Sales Emails Use Alt Text
Email is one of the most powerful tools in any marketer's toolbox. It can be used to augment anything from email newsletters, social media promotions and announcements, and even your website. When you send an email that includes a call-to-action (CTA) button or an image, it's important to include alt text so email recipients know what they will find when they click on that link. Great Sales Emails use Alt Text - Period! The issue is alt text and I’m taking a stand. Lack of alt text is a wasted opportunity and I simply do not understand why it happens. Do you see a problem with this email screenshot? This email is missing alt text. [...]
Purging Your Subscribers: How to Determine Who Needs To Be Purged
Check your marketing ego at the door, people, because at some point in your email career, you will be faced with the decision to purge subscribers from your email program. Purging your subscribers is a great way to maintain the legitimacy of your database. What does purging mean? Purging means that you take a pre-defined segment of subscribers and remove them from your sendable database. Here, the operative term is "pre-defined," which means that you need to agree on what parameters make up the need to kick the subscribers to the curb. There are almost always spam accounts lingering on your subscribers' list. DEFINING THE PURGING SEGMENT Let's be clear; there is no definitive definition or [...]
Take Your Transactional Emails from Dull to Dynamic
If you're sending transactional email, you already know transactional emails get a much higher open rate than other ESP marketing emails—from 40% to 85% higher depending on the source you turn to. You probably also know that’s rarely because they’re compelling and interesting. Nope, they’re usually boring. They are literally a transactional message. Yet people open them. Why? The high open rate happens because these emails are expected. I order something, and then I get an email confirming I ordered it. Then another when it ships. As a typical consumer, I look for these emails so I can track my purchases and know when they’ll arrive. As an email copywriter, I dread these emails from my [...]
iPost Joins American Society of Association Executives (ASAE)
SAN MATEO, CALIF., April 06, 2021 iPost, an enterprise email marketing and automation provider, has joined the American Society of Association Executives (ASAE). ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Their members lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. “We joined the ASAE because an association’s email needs are similar to those of franchises, an industry iPost serves particularly well,” says Andrew Kordek, VP of Customer Engagement at iPost. “Most larger associations have multiple locations, like state or county chapters, so the iPost capabilities around accounts and subaccounts is a big deal.” [...]
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